文旅产业数字化
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高德与浙江文旅签署战略合作协议
Guan Cha Zhe Wang· 2025-12-01 07:14
Core Insights - Alibaba's Gaode signed a strategic cooperation framework agreement with Zhejiang's Cultural and Tourism Department to enhance the "Street Scanning List" initiative, aiming to promote high-quality development in Zhejiang's cultural tourism industry [1][2] - The collaboration will involve data sharing, joint promotions, and the creation of themed lists, including a "Hi Travel Street Scanning List" to guide tourism in Zhejiang [1] - The partnership marks the first strategic cooperation between Gaode's Street Scanning List and a provincial cultural tourism authority, highlighting a significant step towards digital and intelligent development in the industry [1] Group 1 - The agreement emphasizes principles of government guidance, market operation, resource sharing, and win-win cooperation in areas such as list co-construction and content operation [1] - Gaode will leverage its technological capabilities alongside authoritative data from Zhejiang's Cultural and Tourism Department to create diverse themed lists featuring local cuisine, attractions, and hotels [1] - The initiative aims to establish a new online promotional platform for Zhejiang's cultural tourism, enhancing the visibility of major attractions and museums [1] Group 2 - The Street Scanning List has become a new entry point for urban exploration, with over 70 million daily active users reported in October [2] - During the 2025 National Day holiday, Gaode is expected to bring over 20.76 million visitors to Zhejiang, with the Street Scanning List contributing 12.87 million [2] - Gaode plans to use the innovative practices from Zhejiang as a model for collaboration with other local governments nationwide, promoting standardized and intelligent development in the cultural tourism sector [2]
“数据要素×文旅赛道”决赛在江门举行,数据驱动文旅产业新业态
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-13 11:49
Core Insights - The "Data Elements ×" competition in Guangdong focuses on the integration of data elements with the cultural tourism industry, showcasing innovative applications and solutions [1][2] - The event highlights the importance of data-driven innovation in enhancing the value of cultural tourism resources and addressing industry challenges such as homogenization [4][6] Group 1: Competition Overview - The Guangdong division of the competition features 15 teams competing in the cultural tourism track, which includes eight key topics such as digitalization of cultural resources and smart tourism innovation [2][3] - The competition adopts a public roadshow format, allowing teams to present their projects in an "8+6" format, emphasizing the potential of data elements in enhancing visitor experiences and creating new business models [2][3] Group 2: Regional Development and Innovation - Jiangmen, as a key city in the Guangdong-Hong Kong-Macao Greater Bay Area, leverages its rich cultural heritage and tourism resources to explore new paths for data-driven cultural tourism development [6][7] - The city has established various data infrastructure initiatives, including a data trading service base and a supercomputing center, to support the circulation and application of cultural tourism data elements [6][7] Group 3: Project Highlights - Notable projects include the "Digital Cultural Creative Value Chain" platform, which addresses challenges in cultural product development and enhances the efficiency of cultural resource dissemination [3][4] - The "Digital Diaolou" IP project utilizes 3D data models of cultural heritage sites to create digital products, exploring new models for public data authorization and operation [7] Group 4: Future Prospects - The competition aims to foster a virtuous cycle of data utilization and economic growth in Jiangmen, attracting technology, talent, and capital to enhance the value of cultural tourism data [7] - Future plans include deepening the integration of data elements across various sectors, including cultural tourism, advanced manufacturing, and public services, to build a more comprehensive data industry ecosystem [7]