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“旅超”大赛赋能申城假日游 元旦春节假期玩法焕新
Jie Fang Ri Bao· 2025-12-18 01:53
目前大赛已启动三周,专业组赛道报名达4400个,社会组赛道报名5684个。"'旅'选上海'超'级精 彩"品牌热度持续攀升,成为上海从传统旅游客源地向优质旅游目的地转型的鲜明标识。 在专业赛道,全市文旅服务全链条核心力量踊跃参赛,成为推动旅游主体转型升级的强大引擎。 1791家旅行社报名,占全市旅行社总数的九成以上;823家酒店借赛事东风,加速从"等客上门"向主动 开发旅游产品转型;721名持证导游、城市推荐官积极入局,为赛事注入专业活力。社会赛道则依托抖 音平台强势破圈,激发全民文旅共创活力。参赛群体覆盖学生、职场人士、退休居民等各年龄段,选手 们从经典地标、小众秘境、文化体验、美食打卡等角度梳理上海文旅资源,以新理念设计旅游产品线 路。与此同时,赛事的社会关注度持续升温,抖音"#域见上海"播放量超2亿次,"旅超半价游上海"多次 登上抖音上海热榜前列。 活动前三周,徐汇、宝山等6个区主要景区游客接待量较优惠活动前增长49.2%,旅游收入增长 17.66%,酒店客房平均出租率增长8.5%,其中杨浦区游客人数增幅高达160%,酒店客房平均出租率达 91%。 记者 李宝花 "域见上海"第一届旅游攻略超级大赛(第一季 ...
聚焦文化惠民,“村VA”“村BA”“村秀”等人气火爆
Hai Nan Ri Bao· 2025-11-07 01:50
Core Viewpoint - The article highlights the flourishing cultural and sports activities in Hainan, particularly focusing on events like "Village VA," "Village BA," and "Village Show," which enhance community engagement and promote local tourism and economy [3][4][5][6]. Group 1: Event Highlights - The "Village BA" basketball league in Dongfang City is set to officially start on November 7, featuring 16 teams from various counties in Hainan, showcasing the growth of grassroots cultural and sports activities [3]. - The event incorporates a "basketball + cultural tourism" model, creating new consumption scenarios and energizing local development through surrounding interactive carnivals and cultural markets [3]. - Other notable events include the "Village VA" volleyball competition in Wenchang, which has sparked a new wave of interest in rural volleyball, and various tourism packages combining sports and sightseeing in Sanya [4]. Group 2: Community Impact - The grassroots cultural activities not only enrich the spiritual and cultural lives of the community but also subtly enhance rural governance and community cohesion [5]. - The "Spring Breeze Village Rain" cultural benefit activities in Hainan have evolved from traditional performances to co-creation in cultural tourism, stimulating local cultural innovation through various small-scale events [5]. - A total of 142 cultural tourism activities were launched across the province from August to September this year, covering festivals, performances, and sports events, contributing to the economic growth and cultural development of Hainan [6].