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文旅商跨界联动激活城市消费,佛山禅城“五一”推出“超抵狂欢周”活动
Core Points - The "Super Value Carnival Week" event in Chancheng, Foshan, will officially start on April 30, integrating resources from government, platforms, business circles, finance, and cultural tourism, with a total investment exceeding 30 million yuan [1] - The government will provide consumer vouchers with discounts up to 30%, expected to drive consumption in the district by over 1 billion yuan during the "May Day" holiday [1] Group 1: Consumer Incentives - During the "May Day" holiday, multiple rounds of government-subsidized consumer vouchers will be distributed via Douyin, covering various sectors such as dining and retail [1] - Specific voucher details include discounts for dining (e.g., 90 yuan off for spending 300 yuan) and retail (e.g., 200 yuan off for spending 1000 yuan) [1] Group 2: Automotive and Appliance Promotions - Chancheng will issue an additional 2 million yuan in government subsidies for car purchases, allowing consumers to combine local and national incentives for significant savings [2] - The district will also promote appliance and home renovation upgrades, with over 10 million yuan in subsidies from major retailers like Suning and JD [2] Group 3: Commercial Activities - A total of 71 themed promotional activities will be held across large commercial entities in Chancheng during the "May Day" holiday, with over 20 million yuan in discounts offered [2] - Notable events include collaborations with Meituan for promotional campaigns and significant discounts at various shopping centers [2] Group 4: Financial Institution Participation - Several banks are participating in the "May Day" consumption promotion, offering discounts for cardholders, with total incentives exceeding 2 million yuan [3] - Specific offers include up to 100 yuan off for using certain bank credit cards at designated merchants [3] Group 5: Cultural and Marketing Initiatives - Douyin will launch a dedicated topic for the "Super Value Carnival Week," featuring a city guide and live streaming events with celebrities and influencers to enhance consumer engagement [4] - The initiative aims to create an immersive experience for consumers, promoting local attractions and businesses [4]