双轮驱动策略颀阔智能勾勒运营蓝图 2025年7月1 4日，申万宏源证券上海北京西路营业部联合深度合作伙伴尚颀资本创新业务部旗下改 制企业颀阔智能，共同赴江西省文旅厅开展业务研讨。会议由江西省文旅厅特邀嘉宾申万宏源固定收益 融资总部业务董事荣希，与申万宏源证券上海北京西路营业部产品业务负责人鲍颖华，温州永嘉营业部 高级经理蒋昕共同出席。会议重点围绕某景区文旅项目发行REITs的可行性展开深入探讨，聚焦文旅资 产盘活与金融工具创新，为江西省文旅产业高质量发展提供专业金融解决方案。 聚焦核心议题探索文旅资产证券化新路径 研讨会以打造优质文旅资产为核心，围绕 REITs项目的搭建逻辑、操作路径展开深度剖析。与会各 方提出，通过数字化手段破解存量资产盘活难题，如借助大数据分析游客消费习惯与偏好，精准定位市 场需求，从而优化文旅项目的业态布局与服务内容，提升资产运营效率；同时，利用数字技术搭建文旅 资产交易平台，吸引更多社会资本参与，形成有效投资，推动产业升级。此外，在数据资产管理方面， 探索建立安全、高效的数据共享与应用机制，挖掘数据价值，为文旅产业金融化开辟全新思路。 优质资产亮相 或成 文旅标杆样本 当地文旅资产负 ...

Core Viewpoint - The article discusses the collaboration between Shenwan Hongyuan Securities and Qikuo Intelligent to explore innovative financial solutions for the high-quality development of the cultural tourism industry in Jiangxi Province, focusing on the feasibility of issuing REITs for a specific scenic area [1][6]. Group 1: Exploration of Asset Securitization - The seminar emphasized the creation of quality cultural tourism assets, analyzing the logic and operational pathways for REITs projects [2]. - Digital tools are proposed to address the challenges of revitalizing existing assets, utilizing big data to analyze visitor consumption habits and preferences, thereby optimizing project layouts and service offerings [2]. - A digital asset trading platform is suggested to attract more social capital, facilitating effective investments and promoting industry upgrades [2]. Group 2: Highlighting Quality Assets - Local tourism asset managers presented the achievements of key scenic areas, which maintain high visitor traffic and have established a stable revenue system [3]. - The goal is to create a "phenomenal cultural tourism IP," continuously enhancing service quality and contributing to the local tourism industry's development [3]. - Digital management methods, such as smart navigation systems and visitor flow monitoring, are being actively introduced to improve visitor experience and operational efficiency [3]. Group 3: Operational Strategy - Qikuo Intelligent outlined a dual-driven strategy of "heavy assets + light assets" for tourism asset operations [4]. - In the heavy asset sector, professional valuation of quality assets with mature cash flows will be conducted, focusing on long-term operational planning [4]. - The light asset sector aims to adopt successful experiences from large theme park IP operations, enhancing asset yield through brand effect and digital marketing strategies [4]. Group 4: Deepening Cooperation - The discussion marks a deeper, pragmatic phase of collaboration between Shenwan Hongyuan Securities and Qikuo Intelligent [6]. - The securities firm aims to continue acting as a bridge for financial institutions, fostering a close cooperation mechanism to explore innovative models of industry-finance integration [6]. - The goal is to transform Jiangxi's tourism resources into developmental advantages, promoting sustainable high-quality growth in the local tourism industry [6].