Core Insights - The event held on September 16 aimed to promote Yinchuan's cultural and tourism resources, showcasing its advantages to attract visitors and boost consumption during the upcoming "Golden Week" [1] Group 1: Cultural and Tourism Development - Yinchuan is leveraging its ecological protection and high-quality development in the Yellow River Basin to establish itself as an international tourism destination [1] - The successful inclusion of Xixia Tombs in the World Heritage List is a key opportunity for Yinchuan to enhance its tourism appeal [2] - The city is innovatively integrating cultural heritage with tourism through the development of cultural tourism routes and digitalization of cultural relics [2] Group 2: Wine Industry - The Helan Mountain East Foot wine industry is a significant asset for Yinchuan, characterized by unique soil and climate conditions that support high-quality grape cultivation [2] - The region has 273,000 acres of high-standard vineyards and produces 75 million bottles of wine annually, with a total output value of 36 billion yuan [2] Group 3: Consumer Engagement Initiatives - Yinchuan plans to enhance its infrastructure and launch 66 promotional activities during the "Golden Week" to stimulate consumer spending [3]

Core Insights - The event held in Beijing on September 16 focused on promoting the cultural connotations of Helan Mountain East and the city brand of "Beautiful Yinchuan" [1] - Six promotional officials from Yinchuan highlighted various initiatives including ecological protection, international tourism development, and cultural heritage preservation [1] Group 1: Tourism Development - Yinchuan is leveraging its "One Mountain, One River, One City" strategy to establish itself as an international tourism destination, particularly following the inclusion of Xixia Tombs in the World Heritage List [3] - The renovated Lanshan Park has transformed into a popular tourist attraction, featuring events like the "Sunset Chorus" and the upcoming 2025 Lanshan Music Season, significantly increasing its visibility on social media platforms [3] - Yinchuan has introduced over 100 cross-disciplinary activities, enhancing the park's appeal and achieving millions of searches on platforms like Douyin and Xiaohongshu [3] Group 2: Cultural Integration - The city is innovatively combining cultural relics with tourism, creating premium tourism routes and promoting the digitization of cultural relics [3] - Technologies such as immersive VR and AR are being utilized to enhance visitor experiences, allowing them to engage with historical contexts and cultural products [3] Group 3: Consumer Promotion - Ahead of the "National Day" holiday, Yinchuan's government is preparing to launch 66 promotional activities to stimulate consumption during the peak shopping season [4] - The strategy includes integrating commerce, culture, tourism, agriculture, sports, and wine to enhance both the soft and hard environments for consumers [4]