Core Insights - BMW Group is undergoing a significant leadership change as it navigates the transition towards electrification and digitalization in the global automotive industry [1] Leadership Transition - Milan Nedeljkovic will officially take over as Chairman of BMW Group on May 14, 2026, after Oliver Zipse steps down on May 13, 2024, marking the end of his 35-year career at BMW [2] - Nedeljkovic has been with BMW since 1993 and has extensive experience in production management, having led key factories and implemented flexible production lines for various vehicle types [2][3] - Zipse's tenure has been marked by resilience during crises such as the COVID-19 pandemic and supply chain disruptions, and he has spearheaded the largest strategic transformation in BMW's history with the "New Generation" vehicle program [3] Market Performance - In the first three quarters of 2023, BMW Group's global sales reached 1.7959 million units, a 2.4% increase year-on-year, with Q3 sales at 588,300 units, up 8.8% [3] - Regional performance showed divergence, with Europe and the Americas experiencing growth, while Asia, particularly China, faced a decline [3] - In China, the largest single market for BMW, sales dropped by 11.2% year-on-year to 465,000 units, accounting for 25% of global sales [4] Challenges in China - The decline in sales in China is attributed to structural issues, with traditional models like the 3 Series and 5 Series dominating sales, while electric models like the i3 and iX1 underperformed [4] - The competitive landscape in China's electric vehicle market is intensifying, with local brands achieving high sales and advanced technology features becoming critical [4] Strategic Responses - BMW has initiated several measures to address challenges in the Chinese market, including management changes and technology partnerships with companies like Momenta, Alibaba, and Huawei [5] - Nedeljkovic's primary mission will be to ensure the successful implementation of the "New Generation" vehicle program and to enhance localization strategies in China [5]