今日，"宝马大降价""宝马7系降价约27万"相关话题冲上微博热搜第一。 《BUG》栏目通过江苏、浙江等地宝马4S店销售人员了解到。宝马在开年后迎来了较大的降价优惠， 以主流豪华车型5系为例，2025款宝马530Li尊享型M运动套装指导价52.59万元，裸车价能到31.37万 元，降价超过21万元，降幅达到40.3%，更有老款宝马7系其裸车价较指导价降幅超过40万元。 作为曾经豪华车市场的"标杆选手"，宝马在中国市场的地位一度不可撼动，但2025年，其遭遇了前所未 有的冲击。根据宝马集团公布的2025年财报数据，全年宝马在中国市场共售出625527辆BMW和MINI品 牌汽车，同比大幅下滑12.5%，较2023年的82.5万辆高点，两年间损失近20万辆，销量直接跌回7年前的 水平。一边是热搜榜上的疯狂降价，一边是持续下滑的销量数据，曾经不可一世的宝马，如今却被国内 新能源车企不断冲击。行业专家指出，产品结构不好，转型不及时，让宝马错过了中国新能源发展的窗 口期，如今的大幅降价，则是治标不治本的举措。 新款老款齐让利，多地4S店持续关闭 《BUG》栏目致电了江苏、浙江、上海等多地的宝马4S店，得到的答复均显示，宝 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 文|《BUG》栏目 罗宁 今日，"宝马大降价""宝马7系降价约27万"相关话题冲上微博热搜第一。 《BUG》栏目通过江苏、浙江等地宝马4S店销售人员了解到。宝马在开年后迎来了较大的降价优惠， 以主流豪华车型5系为例，2025款宝马530Li尊享型M运动套装指导价52.59万元，裸车价能到31.37万 元，降价超过21万元，降幅达到40.3%，更有老款宝马7系其裸车价较指导价降幅超过40万元。 作为曾经豪华车市场的"标杆选手"，宝马在中国市场的地位一度不可撼动，但2025年，其遭遇了前所未 有的冲击。根据宝马集团公布的2025年财报数据，全年宝马在中国市场共售出625527辆BMW和MINI品 牌汽车，同比大幅下滑12.5%，较2023年的82.5万辆高点，两年间损失近20万辆，销量直接跌回7年前的 水平。一边是热搜榜上的疯狂降价，一边是持续下滑的销量数据，曾经不可一世的宝马，如今却被国内 新能源车企不断冲击。行业专家指出，产品结构不好，转型不及时，让宝马错过了中国新能源发展的窗 口期，如今的大幅降价，则是治标不治本的举措。 新款老款齐让 ...

Core Viewpoint - BMW Group announced a global recall of multiple vehicle models due to potential issues with the starter motor's electromagnetic switch, which may lead to starting difficulties and fire hazards [1] Group 1: Recall Details - The recall affects various BMW models, including the 2 Series Coupe, multiple versions of the 3 Series, 4 Series, 5 Series, 6 Series Gran Turismo, 7 Series, as well as the X4, X5, X6, and Z4 [1] - The issue is linked to starter relays produced between July 2020 and July 2022, with difficulties in precisely identifying the affected vehicles due to differing production and transportation cycles [1] - BMW advises owners not to leave vehicles unattended while the engine is running due to potential fire risks [1] Group 2: Historical Context - This is not the first large-scale recall for BMW related to starter motor issues; a previous recall occurred in the fall of 2025 due to water ingress leading to corrosion and fire risks [1]

Core Points - BMW Group announced a global recall of multiple vehicle series due to potential issues with the starter motor's electromagnetic switch, which may lead to difficulties in starting the vehicle and risks of short circuits [1] - The recall affects various models produced between July 2020 and July 2022, including the 2 Series Coupe, multiple versions of the 3 Series, 4 Series, 5 Series, 6 Series Gran Turismo, 7 Series, as well as the X4, X5, X6, and Z4 [1] - BMW advised owners not to leave their vehicles unattended while the engine is running due to potential fire hazards in extreme cases [1] Summary by Category Recall Details - The recall is initiated due to abnormal wear of the starter motor's electromagnetic switch, which can cause starting difficulties and may lead to overheating [1] - Affected vehicles include models produced from July 2020 to July 2022, with some vehicles potentially impacted if they had the problematic starter motor replaced during maintenance [1] Safety Concerns - There is a risk of short circuits and localized overheating of the starter motor, which could pose a fire hazard while driving [1] - BMW has recommended that vehicle owners take precautions by not leaving their engines running unattended [1]

Core Insights - The upcoming Spring Festival is driving consumer interest in the automotive market, with various incentives such as trade-in subsidies and shopping bonuses contributing to increased sales activity [2] Group 1: Market Trends and Sales Data - In 2025, the cumulative sales of new energy vehicles priced between 100,000 to 200,000 yuan are projected to reach 6.941 million units, representing the largest market share [4] - The price range of 80,000 to 100,000 yuan is expected to see a sales growth of 78.4%, making it the fastest-growing segment [4] - Sales of new energy passenger vehicles under 150,000 yuan are anticipated to grow significantly, with units sold in the 80,000 and below, 80,000 to 100,000, and 100,000 to 150,000 yuan segments reaching 1.533 million, 1.494 million, and 3.549 million respectively, reflecting year-on-year growth of 51.8%, 78.4%, and 59.5% [5] Group 2: Consumer Demand and Preferences - The 100,000 to 150,000 yuan price range is popular due to its alignment with family purchasing needs and practical value, making it a high-cost performance segment [5] - The increase in sales for the 80,000 to 100,000 yuan segment is closely linked to government policies, including a fixed subsidy for scrapping old vehicles, which encourages consumers to purchase new energy vehicles [6] - The 100,000 to 150,000 yuan segment is expected to remain the mainstay for new energy vehicle sales, while the 150,000 to 200,000 yuan segment is projected to experience rapid growth due to consumer upgrades [7] Group 3: Fuel Vehicle Market Dynamics - In 2025, traditional fuel vehicle sales are expected to reach 13.427 million units, a decline of 4% year-on-year, with the 100,000 to 150,000 yuan price range being the most concentrated segment [8] - The competitive advantage of fuel vehicles lies in their refueling convenience and stability, while new energy vehicles offer lower operating costs and advanced technology features [8] - The market for fuel vehicles is dominated by well-established joint venture brands, with models like the Nissan Sylphy and Volkswagen Lavida leading in sales [9] Group 4: Shifts in Market Structure - By 2025, domestic brand passenger vehicle sales are projected to reach 20.936 million units, a 16.5% increase, resulting in a market share of 69.5% [11] - The shift in market dynamics is attributed to domestic brands gaining a competitive edge in the transition to new energy vehicles, with several new entrants achieving significant sales milestones [11] - Domestic brands are increasingly capturing market pricing power by offering high-quality products at lower prices compared to traditional international brands, leading to a shift from price competition to value competition [12]

| 目录 | | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 非營室司 | 宝马 5系 | 2026 / 02 / 02 | C NB | MCE1 | | 2 | 非營室司 | 宝马 15 | 2026 / 02 / 02 | C NB | MCE1 | | 注:工改按定义 全新产品(MP):全新上市车型,车型名称是全新的。 | 小改款(ICE1):指车型的配置、外观造型发生小范围变化,但不涉及车型摸具的 | | 中改款(MCE2-2):指车型涉及发动机或变速箱的改变,但不涉及前脸造型或模具的改变。 换代产品(GP):车型平台发生改变,从而产生的全新一代的车型。 新增年型(M):现有车型线上新增某款车款。 | | | | 更改及发动机或变速箱的调整。 不涉及动力的改变。 | 中改款(■CE2-1):通常指车型的facelift,即车型的前脸造型或模具的改变,但 | | 大改款(NCE3):指车型的模具和动力都进行改变。 价格调整(MSRP):现有车型官方 ...

Core Insights - The "Youliang 30 Used Car Wholesale Index" recorded a significant increase of 19.7% month-on-month in January 2026, reaching 85 points, driven by strong demand in the automotive consumption market before the Spring Festival, marking the largest monthly increase since its inception [1] - The index now includes a complete list of 30 benchmark models, enhancing its transparency and market reference value, providing a clearer and more credible quantitative framework for observing the dynamics of the Chinese used car market [1][2] Index Composition - The 30 benchmark models represent high liquidity and typical market indicators across various segments, covering brands from China, the US, Germany, and Japan, aimed at reflecting the overall trends in the Chinese used car market [2] - Notable models include Chinese brands like Great Wall Haval H6 and BYD Song, German brands like Volkswagen Golf and BMW 3 Series, Japanese brands like Honda CR-V and Toyota RAV4, and American brands like Tesla Model Y and Buick GL8 [2] Market Trends - The index data for January 2026 reveals a profound structural adjustment beneath the overall market prosperity, with mid-to-large vehicles experiencing a price increase of 27.1% year-on-year, significantly higher than the average market increase of 11.1% for compact cars [4] - Chinese brands led the market with a year-on-year price increase of 36.9%, reflecting advancements in technology, product strength, and market recognition, while German brands maintained a robust 34.6% increase [7] - In contrast, Korean and French brands faced declines of 9.0% and 13.8% respectively, indicating challenges in market share and brand influence [7] Vehicle Type Dynamics - The market has seen a notable shift in demand, with MPV prices soaring by 35.7%, becoming the fastest-growing category, while traditional SUV prices saw a modest increase of 3.2% and sedans increased by 18.6% [10] Circulation and Transactions - The liquidity of used car sources in China continues to rise, with total used car transactions in 2026 surpassing 20 million units, reaching 20.108 million, a year-on-year increase of 2.52%, and an increasing proportion of interprovincial transactions [13] - The "Youliang 30 Index" provides innovative analysis on interprovincial circulation, with Sichuan province entering the top 5 in interprovincial procurement in January 2026 [13] Index Value and Macro Significance - The "Youliang 30 Index" serves as a quantifiable and traceable "data dashboard" for industry governance and market fluctuation assessment, helping relevant departments gauge the true structure of the current consumption market and consumer confidence levels [22] - The index's monthly data series creates a dynamic price map, allowing for scientific measurement and analysis of the impact of policies like "trade-in" on the circulation segment [22] - The transparency and standardization of the "Youliang 30 Index" respond to national requirements for market data element commercialization and the establishment of a high-standard market system, facilitating the transition of the used car industry from a traditional "experience-driven" model to a "data-driven" modernized development phase [22]

Core Insights - 2025 is a breakout year for Xiaomi Auto, transitioning from a "follower" to a "leader" in the market, with cumulative deliveries exceeding 410,000 units, surpassing the initial target of 350,000 units [1][24] - The first sedan, Xiaomi SU7, achieved sales of 258,000 units, outperforming Tesla Model 3's 200,000 units, making it the best-selling electric sedan priced above 200,000 yuan [1][26] - The first SUV, Xiaomi YU7, set a record with over 200,000 units reserved within three minutes of its launch, and its sales reached 153,000 units within six months [1][26] Delivery and Sales Performance - Xiaomi Auto delivered over 500,000 units cumulatively by the end of 2025, with December alone accounting for over 50,000 units [1][24] - The SU7 maintained strong performance without any model updates, solidifying its market position [1][24] Product Strategy and Future Models - Xiaomi Auto has moved away from reliance on single products, now offering a combination of sedans and SUVs to capture market share [1][24] - The company plans to launch new models, including the SU7 L, an executive version of the SU7, and the YU7 GT performance version in 2026 [1][27][38] - The "Kunlun" series, which includes the YU9 extended-range SUV, is expected to debut in 2026, targeting family markets with a competitive pricing strategy [1][27][42] New Model Features - The new Xiaomi SU7 will have three variants with pre-sale prices ranging from 229,900 to 309,900 yuan, featuring upgrades in safety and performance [1][29][36] - The SU7 will include advanced safety features such as 2200MPa ultra-high-strength steel and multiple airbags, along with enhanced driving assistance capabilities [1][31][35] - The YU9 is anticipated to be a three-row, six-seat SUV with a range exceeding 400 km, priced around 300,000 yuan to compete with similar models [1][44] Market Positioning - Xiaomi Auto aims to establish itself in the premium segment, directly competing with traditional luxury brands like Mercedes-Benz and BMW with the SU7 L [1][38] - The company is focusing on systematic product development and quality control to ensure sustainable growth beyond single blockbuster models [1][44]

2026年1月30日，宝马集团官宣自4月1日起，柯睿辰(Christian Ach)将接替高翔出任宝马集团大中华区总裁兼首席执行官，高翔将结束在华超过十年的管理 任期。 在刚刚过去的2025年，宝马在华销量为62.55万辆，已经连续两年降幅超过10%。提前两个月宣布更换在华掌舵人，销量或许是其中一个原因，但是如果 仔细梳理宝马20年来在华发展路径，其背后有三个不寻常。 与前三位长期在中国市场工作，并在这里得到晋升的高管高翔、高乐、康思远相比，即将接任的柯睿辰并没有中国市场的工作经历，这与2013年初-2015 年底空降中国市场三年的安格比较相似。再往前，2004年底至2013年初掌舵中国市场长达八年之久的史登科，则是让宝马在中国扎根壮大的"中国通"。 高层的更替仅仅是一个缩影。宝马进入中国市场以来，一路高歌猛进至2023年的82.5万辆后，便掉头向下。在中国本土品牌的冲击下，其市场政策也飘忽 不定，从2024年牵头退出价格战，到2026年首日突击大幅官降，价格的"锚"已然失灵。 高翔的安排不寻常：提前官宣，去向待定 尽管宝马集团方面表示，这是常规的管理层人事调整，基于长期规划与业务延续性考量，谨慎的态度凸显了 ...

十天后，保时捷中国于2026年1月5日通过短信通知车主，确认郑州中原保时捷中心已于2025年12月31日终止经销协议，正式移出经销商网络。 根据保时捷中国的分类处理方案，官方发行的全国通用服务套餐、客户档案及官方延长保修服务可转移至郑州郑开保时捷中心继续使用，但东安集团自营 的4S店专属套餐不在承接范围内。 潘励驰在回应中强调，事件处理因涉及授信银行等多方主体，协调流程仍存复杂性，但东安集团已退出投资人核心框架。 近日，保时捷中国首席执行官潘励驰就东安控股集团旗下门店闭店事件作出最新回应 潘励驰确认，受影响的车辆合格证将在本月内交付予已付清车款的真实客户，公司亦将针对已付定金未提车的合同客户出台专项处理方案。 2025年12月末，东安集团旗下郑州中原、贵阳孟关两家保时捷中心疑似"人去楼空"。 随后，东安控股集团发布通告称，受市场经济下行、消费降级及汽车行业价格战影响，旗下郑州中原、贵阳孟关保时捷中心等门店自当日起暂停营业，员 工进入待岗状态。 面对市场困局，保时捷中国启动多维战略调整。潘励驰明确表示，内部降本措施将持续推进，节省资金重点投向市场拓展与研发领域，上海研发中心成为 核心载体。 产品层面，保时捷披露 ...