Core Viewpoint - The introduction of BYD's Seal 06 DM-i travel version is seen as a significant step towards popularizing travel cars in China, a market that has historically favored sedans and SUVs over this niche segment [5][15][41]. Group 1: Market Context - Travel cars, known as "Wagon" in China, have struggled to gain traction, with sales in 2019 being less than 20,000 units, which is lower than the sales of some individual models like the Xiaomi Su7 [3][15]. - The European market is the most popular for travel cars, with a projected sale of 13 million units in 2024, indicating a strong demand that contrasts with the Chinese market [13][10]. - The high prices of imported travel cars, such as the Audi A6 Avant, which costs around 440,000 RMB in Europe but starts at 500,000 RMB in China, have limited their accessibility to consumers [11][15]. Group 2: BYD's Strategy - BYD's Seal 06 DM-i travel version is priced around 100,000 RMB, making it one of the few affordable options in the domestic travel car market, which has excited enthusiasts [15][41]. - The Seal 06 DM-i travel version features a length of 4,850 mm and a trunk capacity of 1,535 liters, showcasing its practicality for family travel [32][34]. - BYD aims to penetrate both the domestic and European markets with this model, as it aligns with the growing interest in travel cars and the company's strategy to expand its global footprint [38][41]. Group 3: Consumer Perception - The perception of travel cars as a niche product in China is attributed to the dominance of SUVs, which are favored for their size and utility, overshadowing the appeal of travel cars [20][22]. - Despite the challenges, there is a belief that with more mainstream brands entering the travel car market, it could lead to a broader acceptance and growth of this vehicle type in China [29][41]. - The introduction of affordable travel cars like BYD's Seal 06 DM-i is seen as a potential catalyst for changing consumer attitudes and expanding the market [27][41].

震惊之余，友商们度过了一个不眠之夜，要应对小米这样一个强大、不按车圈常理出牌的对手，大家都 没经验。 文 | 每人Auto 原雅坤 商立梧 编辑 | 李欢欢 运营 | 步鸟 小米YU7爆单，大家并不意外，但18小时锁单量突破24万台，还是令车圈为之震惊。震惊之余，各车企 反应并不相同。有人盯上了外溢订单，趁机降价截胡；也有人涨价硬刚。两年价格战打下来，整个汽车 链条仿佛已经到了极限。有人将部分品牌涨价，解读为价格战熄火的信号，但也有人悲观预测，这只是 暴风雨前的宁静。 小米YU7热卖，特斯拉涨价硬刚 3分钟大定突破20万台，18小时锁单量突破24万台。 这是小米YU7上市后交出的成绩单，这组数据震惊了整个汽车圈。理想汽车CEO李想在微博恭喜小米 YU7创造了中国乃至世界汽车工业史的奇迹，小鹏汽车董事长何小鹏形容这组数据创造了一个"神话"， 就连小米科技创始人雷军自己都有些难以置信，称小米YU7的火爆程度已经超出了他的预期。 很快，有人出牌了。在小米YU7发布不到一周内，各家车企反应迅速，蔚来、极氪、智己、阿维塔、智 界等品牌开始"截胡"小米，针对小米YU7锁单用户提出转购补偿措施，以现金或积分的形式报销车主已 ...

Core Viewpoint - The luxury car market is experiencing significant price reductions, with brands like BMW and Mercedes-Benz launching cost-cutting models to remain competitive in a changing market landscape [3][11][30]. Group 1: Price Reductions and Market Dynamics - BMW's new 5 Series has seen a drastic price drop, with the base model now priced at approximately 260,000 yuan, down from 430,000 yuan a year and a half ago [9][12]. - The sales of the BMW 5 Series have increased for four consecutive months, with May sales reaching 11,000 units, surpassing competitors like the Mercedes-Benz E-Class [12][19]. - The luxury car segment is facing intense competition, leading to a reduction in quality standards as brands strive to lower costs [13][29]. Group 2: Cost-Cutting Measures - BMW is actively seeking to reduce costs by renegotiating supplier contracts, indicating a shift in focus from quality to price [20][21]. - Mercedes-Benz is also under pressure to cut costs, with a reported 43% decline in net profit in Q1 2025, prompting a reevaluation of supplier partnerships [25][27]. - The luxury brands are now considering local suppliers to reduce costs, which may impact the quality of components traditionally associated with luxury vehicles [24][28]. Group 3: Market Positioning and Consumer Preferences - The luxury car market is increasingly misaligned with consumer demands, as traditional luxury vehicles are primarily designed for European markets rather than adapting to local preferences in China [31][34]. - The rise of domestic brands has intensified competition, forcing luxury brands to rethink their product definitions and market strategies [39][46]. - Consumers in China are shifting towards more practical and comfortable vehicles, such as multi-functional SUVs, which are increasingly favored over traditional luxury sedans [40][42]. Group 4: Future Challenges for Luxury Brands - Luxury brands must adapt to changing consumer preferences and market dynamics to avoid further declines in sales and profitability [44][47]. - The globalized nature of luxury brands presents challenges in balancing a unified brand image with the need to cater to local market demands [47][48]. - The current generation of luxury vehicles, such as the eighth-generation BMW 5 Series, symbolizes the end of an era for traditional luxury cars, highlighting the need for innovation and adaptation [48].

Core Insights - The luxury car market is experiencing significant price reductions, with the latest generation of models, including the BMW 5 Series, being sold at unprecedented low prices, indicating a shift in consumer purchasing behavior and market dynamics [1][3][6] - The current generation of luxury vehicles, developed before 2020, is still perceived as high-quality, but the industry's focus is shifting towards cost-cutting measures due to increased competition and changing consumer preferences [6][20][27] Group 1: Pricing and Sales Trends - The BMW 5 Series is now priced at approximately 260,000 yuan, down from 430,000 yuan a year and a half ago, reflecting a drastic price drop in the luxury segment [3][5] - Sales of the BMW 5 Series have increased for four consecutive months, with May sales reaching 11,000 units, surpassing competitors like the Mercedes-Benz E-Class [7] - Other luxury models, such as the Volvo XC60, have also seen significant price reductions, with current prices around 230,000 yuan, down from 400,000 yuan previously [5] Group 2: Market Dynamics and Consumer Behavior - The luxury car market is facing intense competition, leading to a decline in brand loyalty as consumers increasingly opt for domestic brands that better meet local needs [20][27] - The traditional luxury car designs are primarily tailored for European consumers, which may not align with the preferences of Chinese buyers, who now dominate the market [22][24] - The shift in consumer demand towards larger, more comfortable SUVs and vehicles with advanced technology is evident, as seen with the success of models like the Li Auto L9 [25][27] Group 3: Industry Challenges and Future Outlook - Luxury brands are under pressure to reduce costs and improve profitability, with manufacturers like BMW and Mercedes-Benz actively seeking lower-priced suppliers [12][18] - The reliance on subsidies and incentives to maintain dealer operations is not sustainable, indicating a need for a strategic shift in how luxury brands operate [12][19] - The future of luxury vehicles may hinge on balancing traditional brand values with the evolving demands of the Chinese market, necessitating a reevaluation of product development strategies [28]

作者 | 王小娟 编辑 | 周智宇 在这一轮中国市场的变革中，自主品牌们站上舞台中央。传统品牌则光芒黯淡，焦虑难掩。 宝马作为曾经豪华汽车市场代名词的存在，也在这一轮的风暴中遭遇危机，各车型价格不断下探。17万买3系、26万买5系频上头条，激烈的市场竞逐中，宝 马的品牌价值在愈演愈烈的价格战中，逐步被侵蚀。 这个背景下，宝马为中国市场挑选了一位财务金融背景丰富的管理者宝思齐，接任技术背景的戴鹤轩。这是宝马在卖车、成本、投入之间进行的平衡。 随着宝思齐到任，接下来宝马在中国市场要"精打细算"，优化运营能力，并且为新世代车型在中国市场上市做好准备工作。目前，从一系列合作来看，新世 代车型的中国浓度已经很高了。 宝马这一轮人事变革的特点，也是近几年不少合资车企选择中国市场掌舵人时的特点，注重算账，强化运营。 三十年如白驹过隙，宝马等品牌在中国市场所面临的环境也发生翻天覆地的变化。唯有转变态度，以更大的决心进入"反攻"阶段，才能在中国市场激烈的淘 汰赛中"活下去"。 新CEO，来打翻身仗？ 最近，华晨宝马宣布，宝马集团金融体系出身的高管宝思齐（Birgit Böhm-Wannenwetsch）将接替戴鹤轩（Dr. F ...

以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 作者 I 李东阳 来源 I 李东阳朋友圈 （ID：LDYMarketing） 有言道"宁可坐在宝马车里哭，也不坐在自行车上笑。" 这句兴起于互联网的野生广告词，是宝马等价于物质生活的坚实象征。 可如今坐在宝马车里的人哭的真的很伤心，哄不好的那种。 有朋友最近在宝马车友群里遭到了羞辱，作为宝马汽车的忠实老粉，今年年初他提了最 新款的宝马5系，彼时起售价为4 3 . 9 9万元，但前几天有车友在群里轻飘飘来了句2 6万就 提车了，悲催的让人心疼。 最近一两年，传统豪车车主久违体会到了价格背刺的痛处，隔三差五的骨折价促销扯下 了豪华脸面，在转型路口犹豫不决的态势又给品牌蒙上了一层阴影，仿佛一夜之间被甩 在了时代的拐角处。 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。 永远思考，永远保持怀疑。+V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 以价换量，豪车更狠。 其实降价在当下的车企早已不是新鲜事，问题是降价的底线究竟在哪里？ 毕竟尊界S8 0 0上市7天大定突破3 6 0 0台的新闻满天飞，这边宝马5系 ...

以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。 永远思考，永远保持怀疑。+V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 来源丨李东阳朋友圈（ LDYMarketing ） 最近一两年，传统豪车车主久违体会到了价格背刺的痛处，隔三差五的骨折价促销扯下了豪华脸面， 在转型路口犹豫不决的态势又给品牌蒙上了一层阴影，仿佛一夜之间被甩在了时代的拐角处。 其实降价在当下的车企早已不是新鲜事，问题是降价的底线究竟在哪里？ 毕竟尊界S800上市7天大定突破3600台的新闻满天飞，这边宝马5系狂降18万，一种新能源和燃油 车冰火两重天的感觉油然而生。 宝马降价真相 作者丨李东阳 图源丨Midjourney 有言道 "宁可坐在宝马车里哭，也不坐在自行车上笑。" 这句 兴起于互联网的野生广告词 ，是宝马等价于物质生活的坚实象征。 可如今坐在宝马车里的人哭的真的很伤心，哄不好的那种。 有朋友最近在宝马车友群里遭到了羞辱，作为宝马汽车的忠实老粉，今年年初他提了最新款的宝马 5 系，彼时起售价为43.99万元，但前几天有车友 ...

以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。 永远思考，永远保持怀疑。+V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 来源丨李东阳朋友圈（ LDYMarketing ） 作者丨李东阳 毕竟尊界S800上市7天大定突破3600台的新闻满天飞，这边宝马5系狂降18万，一种新能源和燃油 车冰火两重天的感觉油然而生。 图源丨Midjourney 有言道 "宁可坐在宝马车里哭，也不坐在自行车上笑。" 这句 兴起于互联网的野生广告词 ，是宝马等价于物质生活的坚实象征。 可如今坐在宝马车里的人哭的真的很伤心，哄不好的那种。 有朋友最近在宝马车友群里遭到了羞辱，作为宝马汽车的忠实老粉，今年年初他提了最新款的宝马 5 系，彼时起售价为43.99万元，但前几天有车友在群里轻飘飘来了句26万就提车了，悲催的让人心 疼。 最近一两年，传统豪车车主久违体会到了价格背刺的痛处，隔三差五的骨折价促销扯下了豪华脸面， 在转型路口犹豫不决的态势又给品牌蒙上了一层阴影，仿佛一夜之间被甩在了时代的拐角处。 其实降价在当下的车企早已不 ...

完整早报音频，请点击标题下方小耳机收听 【影石创新 6 月 11 日登陆科 创板， 首日大涨271.48% ，总市值超 7 00 亿元】 6 月 11 日， 影 石创新（ 688775.SH ）正式登陆上海证券交易所科创板。 其发行价为47.27元/股，收盘价为 177.00元/股，首日大涨271.48% ，总市值突破 700 亿元。此次影石创新科创板上市募资 19.38 亿元，为 2025 年以来科创板募资规模排名第一的企业。（新京报） 【于东来：胖东来今年净利润预估为 15 亿元，员工税后平均月收入可达 9000 元】 6 月 11 日，胖 东来创始人于东来在社交媒体宣布： 2025 年胖东来净利润估计 15 亿元左右， 8000 多名员工税后 平均月收入可达 9000 元，管理层和技术人员平均每人分配 70 万元左右。谈及工作时长，于东来称 未来员工工作时间每周不会超过 36 小时，年休假不会低于 40 天。（ 21 世纪经济报道） 【华为正式发布 Pura 80 系列：最高售价 10999 元】 6 月 11 日下午，华为 Pura 80 系列及全场 景新品发布会在上海举行。发布会现场宣布， Pura ...

上交所4只基准做市债ETF规模集体破百亿 近期上交所基准做市债ETF规模持续扩容，4只产品相继突破百亿元大关，截至6月10日，合计规模近 480亿元，较发行规模增长300%，其中规模最大的易方达公司债ETF137亿元。4只基准做市债ETF上市 以来交投活跃，进入6月以来日均成交额74亿元。6月6日，4只产品正式纳入通用质押式回购标的，有助 于投资者提高资金使用效率，满足多元投资策略。（智通财经） 深交所将迎"H+A"上市公司 业内：新一轮行情呼之欲出 6月10日，中办、国办发布《关于深入推进深圳综合改革试点深化改革创新扩大开放的意见》（简称 《意见》）。《意见》指出，允许在香港联合交易所上市的粤港澳大湾区企业，按照政策规定在深圳证 券交易所上市。"这意味着深圳将迎来'H+A'上市公司，新一轮行情呼之欲出。"前海开源基金首席经济 学家杨德龙指出，一方面，政策的推出给深交所带来更多优质上市公司资源；另一方面，在港上市的粤 港澳大湾区企业不乏一批科技龙头企业，代表了经济转型方向，也为壮大A股市场带来了新机遇。（新 京报） 宝马5系新车上市半年狂降18万 保值率5年下降近40% 近期，2025款宝马i3五折甩卖、20 ...