Core Insights - The kitchen is evolving into a significant space for lifestyle and social interaction, with embedded kitchen appliances seeing a sales increase of over 120% in certain regions during the recent holiday period [1] - The market for embedded kitchen appliances is growing, with their share in bundled orders rising from 28% in 2024 to 35% in 2025 [1] Group 1: Industry Trends - The trend of "everything can be embedded" is gaining momentum, reflecting a shift in consumer preferences towards aesthetic integration in home design [1] - The emergence of hidden range hoods is transforming kitchen experiences, with brands like Vatti leading the charge in promoting a new aesthetic for embedded kitchens [1][4] Group 2: Consumer Pain Points - Traditional range hoods are increasingly seen as problematic, particularly in small kitchens where they occupy valuable overhead space, leading to a cramped cooking environment [3] - 80% of Chinese households have kitchens smaller than 6 square meters, and 78% of users report that traditional range hoods create a sense of spatial oppression [3] Group 3: Product Innovation - Vatti's "full hidden zero embedded" range hood addresses these pain points with a design that seamlessly integrates into cabinetry, enhancing the overall aesthetic of the kitchen [4][6] - The range hood features a powerful suction capacity of 35m³/min, effectively managing smoke and odors even during high-heat cooking [6] Group 4: Health and Maintenance Features - The new oxygen function in Vatti's range hood improves air quality by monitoring PM2.5 levels and activating purification when necessary [8] - Vatti's fifth-generation surf washing technology allows for deep cleaning of the range hood, addressing common maintenance issues and extending the product's lifespan [8] Group 5: Market Positioning - Vatti's commitment to a "clean kitchen" and "new Chinese stylish health" philosophy aligns with the evolving consumer focus on quality, aesthetics, and health in kitchen appliances [8] - The brand's innovative approach and dedication to quality are crucial in a competitive market landscape [8]

Core Insights - The young consumer group is becoming the core driving force in the home appliance market, with a significant shift in their consumption concepts towards aesthetics and smart functionality [1][6] - The demand for smart home appliances is surging, with AI-equipped major appliances expected to see a 47% year-on-year sales increase in 2024, and the 25-35 age group contributing 42% of smart appliance sales [1][4] Group 1: Consumer Trends - Young consumers prioritize not only the functionality of home appliances but also their aesthetic appeal and integration into lifestyle scenarios [1][3] - The "smartness" of appliances significantly influences purchasing decisions, with 68% of young consumers valuing the level of intelligence in their buying choices [1][4] Group 2: Product Innovations by Vatti - Vatti has introduced products that align with young consumers' preferences, such as the S66 ultra-thin range hood, which features a sleek design that enhances kitchen aesthetics and functionality [3][4] - The AG glass material used in Vatti's cooktops offers a luxurious appearance while being easy to clean, catering to the convenience sought by younger consumers [3][4] Group 3: Smart Features - Vatti's smoke and stove set includes intelligent features like automatic activation of the range hood when cooking begins, enhancing user convenience [4][9] - The new smoke machine also incorporates PM2.5 detection to monitor air quality, addressing health concerns for consumers [4][9] Group 4: Market Positioning - Vatti is positioning itself uniquely in the crowded kitchen appliance market by focusing on a "new Chinese fashion health" value proposition, appealing to the detailed lifestyle quality demands of the Z generation [7][9] - The introduction of the "skin-care" water heater reflects Vatti's commitment to innovation, providing a product that not only supplies hot water but also offers skin benefits, thus elevating the consumer experience [7][9] Group 5: Future Directions - Vatti aims to continue its focus on understanding young consumer needs, enhancing product development and innovation to create aesthetically pleasing, intelligent, and meaningful home appliances [9][10]

Group 1 - The cultural program "Gongchu Shangshi" has rapidly gained popularity, achieving 66 trending topics and over 300 million total reads across social media platforms [1][5] - The show features renowned screenwriter Yu Zheng as the host, who invites celebrities to recreate imperial cuisine from the Tang and Ming dynasties, showcasing the richness of ancient culinary culture [3][5] - The program has significantly boosted the user base for the producer, Vatti, with a 1118% increase in new users, particularly attracting Gen Z and young town residents [1][5] Group 2 - The show addresses the "parameter dilemma" in kitchen appliance products, where consumers are overwhelmed by similar functionalities and are now seeking emotional satisfaction and personalized experiences [6][10] - Vatti has successfully integrated modern technology with traditional culinary practices, exemplified by the use of their products to recreate complex ancient dishes in a fraction of the time [6][8] - The company's "clean kitchen" system enhances user experience by optimizing sensory interactions and maintaining a clean cooking environment, aligning with modern aesthetic and functional demands [8][10] Group 3 - Vatti is committed to promoting a "new Chinese stylish and healthy lifestyle," launching various products that combine traditional culture with modern design and technology [10][11] - The company has hosted events in historical cities to deepen the connection between Chinese culture and its products, showcasing innovations that meet the evolving needs of young consumers [10][11] - Vatti's approach serves as a valuable reference for other brands, emphasizing the importance of understanding consumer needs and avoiding homogenization in the market [10][11]

Core Insights - The global economic landscape is undergoing significant changes, with challenges such as de-globalization, industrial decoupling, and increasing trade barriers impacting various industries, including the kitchen and bathroom sector [1] - The kitchen and bathroom industry is expected to see a retail sales growth of 3.9% year-on-year in the first half of 2025, indicating a shift from rapid growth to a more gradual "stair-step" growth model [1] - Long-termism is emerging as a key consensus among leading companies across industries, with firms like Huawei and BYD exemplifying this approach through sustained investment in foundational research and technology [1] Company Focus - Vatti, a leading high-end kitchen appliance brand in China, has embedded "long-termism" into its development strategy, emphasizing user needs, innovation, and differentiated value [1] - Over the past 33 years, Vatti has focused on research and innovation, achieving 4,416 patent technologies by the end of 2024, which strengthens its long-term development foundation [4] - Vatti has pioneered safety innovations in kitchen appliances, such as the ion flame-out protection technology, and has improved energy efficiency with its energy-efficient combustion technology, achieving a thermal efficiency of 84% [4] Product Innovation - Vatti has developed 543 patented technologies under its "Good Cleaning" strategy, creating a three-tier "clean" system that enhances kitchen experience by making cleaning easier and integrating appliances into home spaces [5] - The company launched the "Beauty Skin" water heater in 2025, utilizing self-developed high-activity water technology to provide deep cleaning and hydration, marking a significant advancement in the water heater industry [6] Market Positioning - Vatti has established a strong presence in the high-end kitchen appliance market, capturing nearly 45% of the online market share for range hoods in China from January to April 2025 [9] - The company has positioned itself as a high-end smart kitchen appliance brand, launching innovative products like the voice-controlled range hood and award-winning cooking stoves, enhancing its premium image [9] - Vatti actively engages younger consumers through modern marketing strategies, including collaborations with popular media and cultural events, to promote a new Chinese culinary lifestyle [12][11] Financial Performance - Vatti achieved growth in both revenue and net profit in 2024, contributing to the upward momentum of the kitchen appliance industry as it transitions into a "stair-step" growth phase [12]