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厨卫行业将步入“步梯式”增长时代?看“厨电三杰”华帝如何穿越周期
Xin Lang Zheng Quan· 2025-08-04 01:15
Core Insights - The global economic landscape is undergoing significant changes, with challenges such as de-globalization, industrial decoupling, and increasing trade barriers impacting various industries, including the kitchen and bathroom sector [1] - The kitchen and bathroom industry is expected to see a retail sales growth of 3.9% year-on-year in the first half of 2025, indicating a shift from rapid growth to a more gradual "stair-step" growth model [1] - Long-termism is emerging as a key consensus among leading companies across industries, with firms like Huawei and BYD exemplifying this approach through sustained investment in foundational research and technology [1] Company Focus - Vatti, a leading high-end kitchen appliance brand in China, has embedded "long-termism" into its development strategy, emphasizing user needs, innovation, and differentiated value [1] - Over the past 33 years, Vatti has focused on research and innovation, achieving 4,416 patent technologies by the end of 2024, which strengthens its long-term development foundation [4] - Vatti has pioneered safety innovations in kitchen appliances, such as the ion flame-out protection technology, and has improved energy efficiency with its energy-efficient combustion technology, achieving a thermal efficiency of 84% [4] Product Innovation - Vatti has developed 543 patented technologies under its "Good Cleaning" strategy, creating a three-tier "clean" system that enhances kitchen experience by making cleaning easier and integrating appliances into home spaces [5] - The company launched the "Beauty Skin" water heater in 2025, utilizing self-developed high-activity water technology to provide deep cleaning and hydration, marking a significant advancement in the water heater industry [6] Market Positioning - Vatti has established a strong presence in the high-end kitchen appliance market, capturing nearly 45% of the online market share for range hoods in China from January to April 2025 [9] - The company has positioned itself as a high-end smart kitchen appliance brand, launching innovative products like the voice-controlled range hood and award-winning cooking stoves, enhancing its premium image [9] - Vatti actively engages younger consumers through modern marketing strategies, including collaborations with popular media and cultural events, to promote a new Chinese culinary lifestyle [12][11] Financial Performance - Vatti achieved growth in both revenue and net profit in 2024, contributing to the upward momentum of the kitchen appliance industry as it transitions into a "stair-step" growth phase [12]