今年春节，融入东方古韵的新中式服装广受人们欢迎，成为年货消费中的一抹亮色。数据显示，2024年 以新中式为代表的国潮服饰市场规模超2200亿元，预计2025年将突破2500亿元。 国潮服饰变成"热潮"，离不开背后的科技支撑。"今年新中式服饰比往年销量更高，最多一天能定制20 多件，是平时的3倍。"浙江杭州一家新中式服装店店主李云介绍。走进李云的店，宋锦、云锦、香云纱 等各种面料应有尽有。这几年，新中式服装的不少常用面料中融入了科技元素，吸引不少年轻客户。 消费新需求 新中式服装好看讲究又耐洗 2018年从事新中式服装定制至今，李云对这几年消费群体及其消费习惯的改变深有感触，"现在30岁左 右的顾客不少，年轻消费者更注重打理便捷。" 顾客胡静过去定制过不少新中式夏装，真丝面料虽亲肤透气，但太"娇贵"。"真丝衣服手洗怕洗坏，只 能拿去干洗店。"她算了算，累计的干洗费几乎赶上做衣服的费用。 同为年轻人，李云很理解胡静的需求。她介绍，这几年客户反馈的丝绸面料掉色等问题不断，这成为以 丝绸面料为主的新中式服装的痛点。 对此，浙江理工大学国际丝绸学院党委书记苏淼认为，丝绸面料曾长期局限于礼服、宴会装等特定高附 加值场景， ...

Core Insights - The article highlights the vibrant atmosphere of the Shanghai South Bund Textile Market, particularly focusing on a newly opened store named "Hong Yu Tian Xia," which specializes in new Chinese-style clothing, reflecting the cultural significance of custom attire during the Chinese New Year [1][4]. Group 1: Store Overview - "Hong Yu Tian Xia" is a small shop that opened last month, featuring traditional fabrics like Song Jin and offering custom-made garments such as vests and qipaos [1][4]. - The store's owner, Yang Peisheng, has 40 years of experience in tailoring and emphasizes the importance of understanding body shapes for custom fitting [4][10]. Group 2: Customer Experience - Customers are drawn to the store through targeted promotional videos, with one customer specifically mentioning the auspicious meaning of a horse-themed vest for the New Year [2][4]. - Many customers become regulars after their first fitting, with a notable number traveling from other cities, including Beijing, to utilize the shop's services [6][8]. Group 3: Market Trends - There is a growing demand for new Chinese-style clothing among younger consumers, who prefer more modern and comfortable designs compared to traditional attire [11][13]. - The store aims to adapt to market trends by offering modified versions of traditional garments that are more suitable for various occasions [13][14]. Group 4: Future Strategies - Yang Peisheng's daughter, Yang Jing, plans to leverage online platforms for marketing, recognizing the need to attract a younger audience and increase visibility [17][18]. - The shop intends to monitor trends from major events like the CCTV Spring Festival Gala to align their offerings with popular styles [16][18].

"赶在过年回家前，去南油买到了今年最流行的新中式小马褂。"在深圳互联网大厂上班的莉莉，扯了扯身上米粉色底，大红滚 边，全身绣着棕色的小马的外套，高兴地说："这件才两百六，商场里标价都要两千起，寓意又很好，马上起飞，穿上可以开开 心心回老家了！" 今年是莉莉第一次来南油"赶集"。她原本只是陪朋友，结果从贵航大厦逛到天安8栋，又从飞马城赶去动漫园，整整一天，微信步数一万八。"以 前觉得南油是批发的地方，不敢来。没想到岁末欢乐购，款式新、质量好、种类多，衣服性价比这么高，以后每年都要来。" "潮流看深圳，深圳看南油。"南油服装批发市场是深圳最老牌的服装市场之一，不仅是新中式服装货源地，更是时尚产业集聚区。证券时报记者 在春节前一周到南油实探发现，今年来这里买衣服的顾客络绎不绝，地铁南油站F1出来的金晖大厦前熙熙攘攘的人群，有衣着时尚的年轻都市丽 人，也有一家人老少集体出动的，每个人手上都拿着南油的标志性黑色塑料袋，脸上都是满满的收获的喜悦。 贵航大厦一楼南区138商铺，销售员小陈的声音已经有点哑。她在这行干了快十年。"每年这时候都像打仗。上周末两天，人就没断过。"她一边 叠衣服一边说，"马来西亚的老客户前两天一下拿 ...