新中餐大航海时代

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武力:新中餐大航海时代,供应链如何重构全球版图?
2 1 Shi Ji Jing Ji Bao Dao· 2025-04-21 09:18
Core Insights - The global Chinese cuisine market is experiencing significant growth, with an annual increase of 11%, expected to surpass $1.2 trillion in 2023 [1] - The export of prepared dishes is a key growth driver, with the Chinese prepared food industry projected to reach 600 billion RMB in 2024 and potentially exceed 1 trillion RMB in the next 1-2 years [1] - The globalization of supply chains is crucial for the successful international expansion of Chinese cuisine, which is seen as an "invisible battlefield" [1] Industry Overview - In 2024, the overall output value of China's food industry is estimated to be around 12 trillion RMB, with agriculture at 9 trillion RMB and restaurant revenue at 5.5 trillion RMB [2] - The total GDP of China in 2024 is projected to be 135 trillion RMB, with agriculture and the restaurant industry together exceeding 20 trillion RMB, making it the largest livelihood industry [2] - China's agricultural product export value is expected to reach approximately $90 billion in 2024, with prepared food exports amounting to 173.2 billion RMB, accounting for 27% of agricultural exports [2] Market Dynamics - The rapid development of the prepared food industry is attributed to significant changes in the supply chain structure, technological innovations, and shifts in consumer perceptions, particularly due to advancements in cold chain logistics [2] - The historical context of Chinese cuisine's international presence dates back to the large-scale labor exports starting in 1860, with a significant number of Chinese restaurants now operating globally [2] - There are approximately 1,566 million Chinese restaurants in China, employing fewer than 40 million people, indicating a strong trend towards international expansion [3] Regional Insights - Guangdong province is highlighted as a potential leader in the prepared food industry, with a GDP of 14 trillion RMB and restaurant revenue of 600 million RMB in 2024, positioning it as a key player in the global food industry [3]