Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, indicating short-term pressure on performance due to various factors including rising raw material costs and changes in sales channels [1][2]. Financial Performance - Total revenue for H1 2025 was 1.124 billion yuan, a decrease of 1% year-on-year, with a net profit of 112 million yuan, down 22% [1]. - In Q2 2025, total revenue was 528 million yuan, a decline of 10%, with a net profit of 44 million yuan, down 36% [1]. Profitability Analysis - The gross margin decreased by 2 percentage points to 28.93%, primarily due to rising raw material prices and weakened scale effects [2]. - The net profit margin fell by 4 percentage points to 8.42%, indicating short-term pressure on profitability [2]. Product and Channel Performance - Revenue from various product categories showed mixed results: fish products and bean products increased by 8% and 4% respectively, while vegetable products and poultry products decreased by 11% and 24% respectively [3]. - The company’s revenue from distribution channels decreased by 9%, while direct sales increased by 29%, highlighting strong growth in direct sales [3]. - Online sales declined by 7% due to community group buying impacts, while offline sales grew by 1%, with the company expanding its coverage to over 300,000 terminals and more than 3,500 distributors [3]. Future Outlook - The company is accelerating the development of customized new products and exploring emerging channels, with expectations for growth from new product promotions and channel deepening [4]. - EPS forecasts for 2025-2027 have been adjusted to 0.58, 0.68, and 0.80 yuan respectively, with current stock prices corresponding to PE ratios of 22, 18, and 16 times [4].