Core Viewpoint - The completion and operation of Great Wall Motors' factory in Brazil marks a significant step in the company's strategy to deepen its presence in the Latin American market, leveraging advanced technology and local production capabilities to enhance competitiveness and meet local demand [1][3][7]. Group 1: Factory Overview - The Great Wall Motors factory in Brazil covers an area of 1.2 million square meters, with a building area of 94,000 square meters, featuring advanced production capabilities including hybrid and diesel vehicle manufacturing [4]. - The initial production capacity of the factory is set at 50,000 vehicles per year [4]. Group 2: Market Strategy - Great Wall Motors aims to establish a strong foothold in Brazil, which is the largest automotive market in South America, by transitioning from simple product exports to a more localized production strategy [3][6]. - The company has achieved a sales volume of 29,000 vehicles over three years since entering the Brazilian market, with a 19.8% year-on-year increase in sales in the first half of 2025, surpassing the industry average growth rate by 17 percentage points [3][6]. Group 3: Product and Technology - The initial models to be produced at the Brazilian factory include the Haval H9, 2.4T Great Wall Cannon, and Haval H6 series, with plans to introduce the WEY brand's flagship SUV [6]. - Great Wall Motors has developed a comprehensive powertrain strategy, including advanced engine technologies such as 3.0T V6, 4.0T V8 gasoline engines, and 2.4T diesel engines, along with self-developed 9AT/9HAT transmissions [6]. Group 4: Global Strategy and Localization - The establishment of the factory is part of Great Wall Motors' "new four modernizations" strategy, focusing on localization of production, business operations, brand cross-cultural integration, and supply chain security [7]. - The company has a global user base of over 15 million and has established more than 1,400 overseas sales channels, with cumulative overseas sales exceeding 2 million vehicles [8]. Group 5: Local Economic Impact - The factory's operation is expected to create over 2,000 jobs in Brazil, contributing positively to the local economy and fostering collaboration with local suppliers [11][12]. - Great Wall Motors plans to increase local procurement to 35% next year, enhancing its integration into the local supply chain [11]. Group 6: Corporate Social Responsibility - The company has been recognized as a best employer brand in Brazil, emphasizing its commitment to creating a positive work environment and promoting cultural exchange [12]. - Great Wall Motors focuses on long-term value creation, balancing short-term market performance with brand building, technological innovation, and social responsibility [12].