Core Insights - The collaboration between Ziyan Baiwei Chicken and Taobao Flash Sale aims to enhance brand penetration in the online market by targeting young consumers through limited-time promotions [1][3] Group 1: Brand Growth Strategy - Ziyan Baiwei Chicken has over 30 years of history in the marinated food sector and is adapting to changing consumer behaviors with a strategy focused on "omni-channel coverage and long-cycle operations" [3] - The partnership with Taobao Flash Sale aligns with the demand for convenience and cost-effectiveness among young consumers, enhancing the brand's growth through increased business volume [3] - The company is expanding its presence on various e-commerce platforms, including Tmall, JD, Douyin, Kuaishou, and Pinduoduo, while also collaborating with major retailers and food delivery services [3] Group 2: Digital Transformation - Ziyan Baiwei Chicken's omni-channel strategy is supported by a robust digital infrastructure, integrating various management systems to enhance operational efficiency and ensure accurate production and sales coordination [5] - The company has established a cold chain logistics network across multiple regions to ensure next-day delivery of products, utilizing advanced technologies for real-time monitoring of product conditions during transport [5] Group 3: Innovative Marketing Approaches - The company is exploring new digital marketing strategies, including live streaming, to create a new sales ecosystem, exemplified by the "May Day Seven Salad Festival" campaign that effectively reached target consumers [6] - The live streaming events have garnered significant attention, with one event in Jinan attracting over 10,000 viewers and generating substantial sales through coupon redemption [6] - Ziyan Baiwei Chicken is implementing a long-term mechanism for consumer coupons, integrating online and offline sales efforts to create a closed-loop consumption model that enhances overall performance [6]