Core Viewpoint - The company Shuaifeng Electric is forecasting a significant decline in its net profit for the first half of 2025, with expectations of a profit between 2.3 million to 3.4 million yuan, representing a year-on-year decrease of 91.54% to 94.28% [1][3][4]. Financial Performance Summary - The projected net profit attributable to the parent company for the first half of 2025 is estimated to be between 2.3 million to 3.4 million yuan, a decrease of 36.8 million to 37.9 million yuan compared to the same period last year [3][4]. - The net profit after deducting non-recurring gains and losses is expected to be between -580,000 to -390,000 yuan, marking a decline of 3.6 million to 3.8 million yuan year-on-year [3][4]. Reasons for Performance Decline - The decline in performance is attributed to several factors: a slowdown in market demand for integrated stoves, intensified industry competition, and a reduction in sales orders compared to the previous year [5]. - Changes in consumer structure have led to adjustments in product offerings, resulting in a decrease in average product prices [5]. - Despite efforts to control operational costs, the reduction in revenue has led to an increase in expense ratios, further impacting net profit [5]. Industry Context - The integrated stove market has seen a downturn since the second half of 2023, with a reported 34.5% decrease in sales revenue and a 29.0% drop in sales volume in the first quarter of 2025 [7]. - Competitors in the integrated stove industry, such as Zhejiang Meida, are also experiencing significant declines in profits, with expected net profits down by 84.11% to 88.21% year-on-year [8]. Strategic Adjustments - The company is actively expanding into new product categories, such as integrated cooking centers and integrated washing products, while also pursuing a full kitchen customization strategy [5]. - Shuaifeng Electric has established a new subsidiary focused on new metal materials and photovoltaic equipment sales, indicating a shift towards new business areas [8].