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2025年中国调味品零售行业市场政策、产业链、市场现状、竞争格局及趋势研判:海天味业龙头优势明显[图]
Chan Ye Xin Xi Wang· 2025-04-02 02:19
Core Viewpoint - The retail market for condiments in China is expected to reach 171.69 billion yuan in 2024, with a year-on-year growth of 4.1%, driven by diverse consumer demands, the strong recovery of the catering industry, and the formation of ecosystems related to prepared dishes [1][11]. Market Overview - Condiments are essential in enhancing the flavor, aroma, and appearance of dishes, contributing to health and appetite stimulation. They include salty, sour, sweet, umami, and spicy agents, such as salt, soy sauce, vinegar, and spices. Retail channels for condiments include supermarkets, convenience stores, and e-commerce platforms [2]. Market Policies - The Chinese condiment industry has seen stricter regulations, with various policies aimed at promoting high-quality and standardized development, including the 2023 National Standard Project Guidelines and food safety management measures [4][6]. Industry Chain - The condiment retail industry consists of three main segments: upstream (production and manufacturing), midstream (retail), and downstream (consumption market, including catering and household use) [7]. Consumption Structure - The catering market accounts for over 40% of condiment consumption, with high demand for product stability and cost-effectiveness. The household market represents approximately 34.7%, focusing on brand, quality, and variety [9]. Competitive Landscape - The condiment market in China features diverse competition across various segments. For instance, in the soy sauce market, the top five brands include Haitian, Qianhe, and Lee Kum Kee, with Haitian holding over one-third of the market share. The hot pot seasoning market is led by Yihai International, while the pickled vegetable market is dominated by Wujing [12][13]. Key Companies - Major players in the condiment retail industry include Haitian Flavor Industry, Angel Yeast, Xue Tian Salt Industry, and Yihai International. In the first half of 2024, Haitian reported a revenue of 14.16 billion yuan, leading the market, followed by Angel Yeast and Xue Tian Salt Industry with revenues of 7.18 billion yuan and 3.02 billion yuan, respectively [13][16]. Development Trends - Future trends indicate a growing consumer focus on health attributes, leading to increased demand for low-sodium, low-sugar, and organic condiments. There is also a rising interest in novel flavors and convenience products, such as recipe-based seasoning packs, catering to the fast-paced lifestyle of modern consumers [21].