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半年报系列报道:散酒铺快速扩张丨封面观酒
Sou Hu Cai Jing· 2025-08-18 20:06
Core Viewpoint - The year 2025 is seen as a pivotal point for the liquor industry, with significant changes observed in the market, particularly the rapid expansion of scattered liquor shops in Chengdu [1] Industry Trends - There has been a noticeable increase in scattered liquor shops in Chengdu throughout the year, with multiple new brands emerging [3][5] - The new scattered liquor shops are designed to resemble modern tea beverage stores, featuring stylish decor and a wide variety of products [8][10] - The target demographic for these new liquor shops is primarily young adults aged 20 to 35, who prioritize taste over brand recognition [10][14] Company Developments - The brand "Zebra Hero" has rapidly expanded from 10 stores last year to 100 stores nationwide, with 40 located in Chengdu [5][17] - Other brands like "Tang San Liang" have also seen significant growth, although they are reportedly experiencing some contraction recently [7] - The Sichuan Liquor Group is entering the scattered liquor shop market, leveraging its strong raw liquor resources for nationwide expansion [7] Market Dynamics - The expansion of new-style scattered liquor shops is occurring despite the traditional liquor channels facing significant pressure, particularly due to recent regulations [15] - While the rapid growth of scattered liquor shops is notable, their current market share remains small, suggesting limited short-term impact on the overall industry [16] - The goal for new-style scattered liquor shops is to open 200 to 300 stores this year, with a long-term vision of reaching a scale of 10,000 stores [17][19] Future Outlook - The potential for new-style scattered liquor shops is believed to be greater than that of new tea beverage stores, with successful examples already established in the market [18] - The industry is still in its early stages, and the overall impact of this new model on the liquor market remains to be fully assessed [23]