随着我国第一代民营企业家群体步入退休年龄，一场"接班潮"正在全国百万家经销商网络中悄然上演。 有数据显示，中国民营企业"创一代"的平均年龄已超过55岁，其中食品饮料行业的经销商占比接近四成，成为这场代际交接的核心战场。 然而，看似光鲜的"坐享其成、继承家业"背后，是中国食品饮料行业数以百万计经销商二代的挣扎与困境，他们站在父辈打下的江山之上，却未必心甘情 愿地接过那根沉甸甸的接力棒。 对于经销商二代们来说，"接班"两个字，远比外界想象中要艰难的多。 经销商二代： 改革路上最大的绊脚石，是我爹 上世纪八九十年代，我国的消费品市场刚刚起步，个体经销商如雨后春笋般涌现。尤其是上世纪九十年代至本世纪初，中国消费品市场迎来爆发式增长的 黄金期，那时的生意很简单，一辆车、一摞货、几张熟面孔，就能撑起一个区域市场的半壁江山。 尤其是在食品饮料行业，流通渠道高度依赖"人情＋地推"的模式。谁认识超市老板，谁跟批发市场管理员关系好，谁就能拿到好位置、好价格、好回款。 这种"三轮车经济"支撑了整整一代人的财富积累，也塑造了今天许多家族企业的基本盘。 可以说，父辈的成功经验往往建立在特定历史条件之上。但如今时代变了，今天的消费者不再 ...

编者按 2025年，中国酒水行业在挑战与机遇中持续变革。渠道库存高企、终端动销乏力等长期问题尚未缓解， 政策、消费与场景的多重变化推动行业步入深度调整。 与此同时，新机遇不断显现：年轻化趋势助推产品创新，低度酒、果露酒、气泡黄酒等成为连接Z世代 的重要载体；渠道去库存催生变革，即时零售、打酒铺等新模式助力动销提升；国内增长放缓，促使酒 企加快出海步伐，白酒正从商品出口迈向文化输出，积极拓展全球布局。 在此背景下，今年酒行业涌现出哪些重要趋势、变化与现象？南都湾财社-酒水新消费指数课题组对此 进行总结与盘点。 "散酒"这种老模式，成为今年的"新事物"。 今年7月，上海一家阳春面馆在卖3元一碗阳春面的同时，还搭配出售48元/杯茅台酒（10毫升小瓶 装）、24元五粮液以及12元剑南春等，这种价格反差引起了社会的强烈关注，也让行业重新发现了散酒 这种老模式的新价值。 南都湾财社-酒水新消费指数课题组记者注意到，今年下半年开始，各种新式"打酒铺"加速"上马"，从 部分商超设置了独立吧台按杯卖酒，再到酒企亲自下场布局"打酒铺"，散酒这门酒行业曾经赖以生存的 老生意，在深度调整期中焕发了新的生机，同时也受到了包括年轻人在内 ...

Core Insights - The white liquor market in 2025 is facing challenges, yet the scattered liquor business is emerging as a lucrative opportunity for major liquor companies [3][15] - The scattered liquor market is expected to grow significantly, with projections indicating a market size of approximately 800 billion yuan in 2024 and likely surpassing 1 trillion yuan in 2025 [13][15] Industry Trends - Major liquor companies are entering the scattered liquor market due to high inventory pressure and price inversion, which has made traditional sales channels less effective [15][18] - The scattered liquor business model has evolved since 2023, with new entrants like Tang San Liang and Zebra Hero targeting younger consumers through modern store designs and experiential consumption [3][12] Company Developments - Gujing Gongjiu opened its first scattered liquor store in December 2025, focusing on community sales and serving as a pilot project [4][5] - Kuaizi Jiu has opened two direct stores in 2025, combining scattered and bottled liquor sales, with prices ranging from 50 to 60 yuan per jin [6] - Anhui Hengjia Gongjiu has entered the scattered liquor market through a franchise model, with prices varying from over 10 yuan to 200 yuan per jin [6] Market Dynamics - The scattered liquor market is characterized by two main types of stores: traditional low-cost outlets and more upscale venues targeting young consumers [3][12] - The market is experiencing a shift from low-quality, low-price offerings to better value products, with an increasing number of young consumers participating [13][19] Financial Performance - In the first three quarters of 2025, 20 listed liquor companies reported a decline in revenue and net profit, with a year-on-year decrease of 5.90% and 6.93% respectively [17] - Kuaizi Jiu reported a significant drop in net profit by 43.39% year-on-year, indicating the financial pressures faced by liquor companies [17]

广袤的北疆大地上，黄河水在鄂尔多斯划下了壮美的"几"字弧线，孕育出一颗璀璨明珠——准格尔旗。 这座常住人口不足40万的县，脚下蕴藏着582亿吨"乌金"，是名副其实的煤炭重镇，保障着全国25个省 区市的能源供应。2024中国百强县排行榜中，准格尔以强劲的综合实力位列第29位，成为西部地区县域 经济发展的标杆。 "黑色伤疤"的绿色转身 金秋十月，准格尔的天气逐渐转凉，大街小巷呈现出一片浓郁的秋色。走进位于准格尔召镇的"零碳智 创空间"，茂密的草丛随风泛起轻柔的波浪，一半犹存绿意，一半已染秋霜，在阳光下泛着柔和的光 晕。 零碳智创空间的核心区，镶嵌着一片占地1000平方米的静谧水域——月栖湖。它的形成巧妙地利用了低 洼地形地貌，通过自然雨水收集机制形成水面。环湖而建的，则是总长128米的"两山印象"长廊，廊顶 铺设光伏发电板，年发电可达300千瓦。长廊内设置的八组大屏，连接着旗大数据中心、能源局、煤炭 局等，可实时查看绿色矿山建设情况及各煤矿的生产动态。 "一煤独大"的产业结构也曾让准格尔面临资源依赖和生态脆弱的挑战。但如今，准格尔以自身的转型实 践，将黄河边的"煤城"变为了绿洲，实现生态保护与经济发展的"双向奔赴 ...

多部门发布关于提振消费的利好。 引子： 今天好几条热点消息都跟消费有关： 周末茅台报价多次跳涨。 麦当劳多款产品价格上涨。 受此影响，A股股市大消费板块出现了久违的逆势上涨行情，红旗连锁，百大集团，东百集团，广百集团联袂涨停。 连消费之王——贵州茅台也是高开低走，最终怒涨了——0.38%（没眼看表情包O(∩_∩)O）。 那么，晚上我们就来谈谈近几年出现的一些比较不太一样的消费观吧。 曾几何时，请客吃饭，朋友聚餐一定是要到外面去吃的。 既要吃里子，也要吃面子。 不仅菜要点的好，点的多，还要点的贵！ 吃到最后，还坚决不能吃不完兜着走。 原因是，吃完还打包会被朋友看不起，说你——小气！ 然鹅， 经历了三年YQ的洗礼之后， 大家神奇地发现， 现在，大家吃饭聚餐已经不那么爱下馆子了。 哪一天突然想起某个朋友了， 去菜市场逛上一圈， 挑上几捆青菜，买上几条鲜鱼，切上一根大猪蹄子。 回到家，小火一开，热锅一炒， 一阵忙碌之后—— 不好意思，菜和肉全部烧糊了。 气得连菜带锅一起扔掉了(●'◡'●)。 一阵忙碌之后—— 几道色香味俱全的大菜就做好了，干净又卫生。 而此时，早已电话预约好的朋友也刚刚到门口了。 几双筷子一放， 一 ...

近日,湖北云梦郑家湖墓地考古发现震惊学界——2200年前的古墓葬中,出土了大量保存完好的水稻遗存, 这些水稻被精心放置在棺椁之间,形成罕见的"谷物随葬层"。这是中国目前所见最早、规模最大的谷物 随葬实例。 为何古人执意让亡者携谷物长眠?那些沉睡千年的种子,究竟蕴藏着怎样的生命密码? 古墓下的"战国粮仓":一次改写历史的发现 近日,湖北省文物考古研究院公布了一项改写认知的发现:在云梦郑家湖墓地,考古人员清理出近十万粒战 国时期水稻,距今约2200年。这不仅是中国迄今所见年代最早、规模最大的"谷物随葬"实证,更如同一部 埋藏地下的"农业史书",为我们揭开了古代社会生产、信仰与生活的一角。 如今,这些千年古稻已被移至湖北省文物考古研究院的实验室,接受现代科技的"深度剖析"。 研究人员发现了一个现象:稻谷在饱水环境中保存完好,一旦接触空气,稻壳便会迅速氧化、卷曲。这揭示 了封闭、稳定的水环境,是如何充当它们"天然保鲜柜"的。 科技手段能让古稻"开口说话"。通过碳同位素分析,科学家能追溯这些水稻生长时的灌溉水源；观察籽 粒的形态特征,有助于分析品种的演化路径；甚至稻壳表面可能遗留的微痕,也能为推测当时的收割工具 与技术 ...

Core Insights - The report highlights that the younger generation has become the main force in alcohol consumption, with distinct new trends and characteristics emerging in their drinking behavior [1][7][9] Consumption Trends - By 2025, the participation rate of the Gen Z legal drinking population is expected to reach 73%, an increase of 7 percentage points from 2023 [1][9] - Social media discussions related to drinking have surged over 200% year-on-year, with interaction volume exceeding 1.4 billion [1][9] - Key platforms for discussions include Douyin and Xiaohongshu, with "tipsy" being the most popular topic [1][10] Emotional Drivers - Emotional value is identified as the core driver for young people's drinking behavior, with "happiness," "joy," and "relaxation" being frequently associated emotions [1][13] - Drinking is also used to alleviate anxiety and fatigue, indicating a trend towards emotional management through alcohol [1][13] Beverage Preferences - Beer remains the staple choice, while white liquor is innovating to attract younger consumers. Low-alcohol trendy drinks like sparkling wine, cocktails, and fruit wine are rapidly gaining popularity, with fruit wine seeing a growth rate of 273% [1][22][19] - Popular brands among young consumers include RIO, Guoli Fang, Moutai, and Wuliangye, with Bacardi also favored for cocktail bases [1][23][20] Drinking Scenarios - Diverse drinking scenarios have emerged, with home and bistro bars being core consumption settings. Social gatherings with friends and family are the most common, while personal drinking has surged by 200% year-on-year [1][2][30] - The report notes that after-work and pre-sleep are the primary times for solo drinking, with beer, wine, and low-alcohol beverages being popular choices [1][2] Trends in Mixology and Health - Over 60% of young people are keen on making their own cocktails, with a 175% increase in related social media discussions [1][24] - Health consciousness is driving demand for low-alcohol beverages, with 83% of young consumers preferring drinks with an alcohol content below 20%. The low-alcohol market is projected to reach 74 billion yuan by 2025, with a compound annual growth rate of 25% [1][2]

齐鲁晚报·齐鲁壹点 杜晓丹 王琳 张子慧 初冬时节，步入烟台招远大户庄园示范区，整齐的村居与金黄树林勾勒出静谧画卷，而山上的小轮车训 练场却人声鼎沸，热闹非凡。这一幕，正是乡村振兴片区蓬勃发展的鲜活缩影。 大户庄园示范区位于招远的西南端，过去曾与贫穷相伴，如今蜕变为远近闻名的富裕"大户"。作为核心 村的大户陈家村，更成为2025年中国农民丰收节全国主场活动的举办地。近日，记者走进招远金岭镇大 户庄园示范区，探寻逆袭背后的乡村振兴"共富密码"。 "有个词汇叫穷则思变，穷到家了，没路走了。1983年，我接任村党支部书记后，继续走集体化道路， 实行工业强村，发展壮大集体经济。"烟台招远金岭镇大户陈家村党委书记陈松海回忆大户陈家的"进 阶"之路。"集体经济壮大后，乡村振兴怎么推进？我们实行了'统分统'经营模式，向土地要效益。" "统分统"是怎么实施的？通过整合13个村资源，"握指成拳"打造片区来推进。 第一步，统一要素资源。大户陈家村依托党支部领办合作社，流转土地、整合周边13个村资源，规划建 设1.2万亩现代农业园区，规模化种植矮砧苹果、阳光葡萄等特色农产品；第二步，分包生产经营。推 行家庭农场分包责任制，实行划片 ...

Group 1 - The price of down jackets has significantly increased, with duck down rising from 170,000 yuan per ton to 580,000 yuan, and goose down reaching 980,000 yuan, yet sales remain low, indicating a shift in consumer preferences towards more affordable options [1] - The white liquor industry is experiencing a collective slowdown, with a 12% year-on-year decline in production for the first three quarters, marking seven consecutive years of negative growth, while the market for clear liquor and fruit wine is projected to exceed 50 billion yuan in 2024, growing over 40% [3] - The luxury goods market is thriving, with a 5.08% increase in sales in Shanghai's Jing'an luxury shopping district in Q3, and a 30% rise in luxury sales on the discount e-commerce platform Vipshop, indicating a resurgence in consumer spending on luxury items [5] Group 2 - The combined trends suggest a clear signal that young consumers are evolving their spending habits, prioritizing value and comfort over high-priced luxury items, while still willing to spend on emotional value when it aligns with their preferences [7]

Core Insights - The apple industry is a pillar of agriculture in Shaanxi Province, contributing significantly to economic value and ecological benefits, and is crucial for optimizing agricultural structure and enhancing rural income [1][12] - Shaanxi Province has prioritized apple cultivation as a key agricultural product, leading to substantial improvements in both yield and quality in recent years [1][12] Overview - Apples are a widely cultivated temperate fruit, known for their diverse uses in fresh consumption and processing, and are a major global trade commodity [2] - The apple industry in Shaanxi has evolved from sporadic planting to a globally recognized apple industry cluster, with significant advancements in breeding and technology [3][4] Market Policies - The Chinese government has implemented various policies to support agricultural development, including those specifically aimed at enhancing the apple industry in Shaanxi [6][7] - Shaanxi Province has responded with local policies to optimize fruit production and support high-quality apple development [6] Industry Chain - The apple industry chain in Shaanxi includes seedling cultivation, planting, harvesting, storage, processing, and distribution, with significant advancements in automated sorting and processing technologies [8][10] - The stable planting area of apples in Shaanxi, ranging from 9.17 million to 9.30 million acres, supports the entire industry chain [10] Current Development - In 2024, the apple output value in Shaanxi is projected to reach 83.59 billion yuan, with a production volume of 14.49 million tons, reflecting a year-on-year increase of 5.4% [1][12] - Shaanxi apples have established a strong export presence, with 2024 exports expected to reach 56,600 tons, a 33.5% increase from the previous year [12][13] Competitive Landscape - The apple industry in Shaanxi is characterized by a large number of small-scale producers, with major companies like Shaanxi Apple Group and Shaanxi Huasheng Group leading the market [13][14] - These companies utilize a "company + base + cooperative" model to enhance resource integration and quality control [13] Future Trends - The apple planting areas in Shaanxi are expected to concentrate in optimal growth zones, with a shift towards promoting new apple varieties and advanced cultivation techniques [16][17] - The integration of technology in the apple industry is anticipated to increase, with the adoption of smart equipment and data management systems [16][17]