Core Insights - The article emphasizes the enduring significance of alcohol in human civilization, highlighting its role in various cultural and social contexts throughout history [1] - The global alcoholic beverage market is projected to exceed $2.5 trillion by 2024, with China being the largest consumer market, maintaining a stable trillion-dollar scale [3] - Despite the industry's resilience, traditional sales methods are becoming outdated, leading to confusion among practitioners as consumer preferences shift towards modern retail experiences [5][6] Market Dynamics - The traditional alcohol sales model involves multiple layers of intermediaries, resulting in excessive markups that inflate prices for consumers and reduce profits for retailers [6] - Approximately 70% of the markup in traditional distribution channels is consumed by intermediaries, making it difficult for retailers to maintain profitability [6] Technological Transformation - The introduction of AI and big data into the alcohol industry is revolutionizing sales strategies, allowing for more precise inventory management and customer targeting [8] - Platforms like Wanjium City Shared Winery leverage technology to provide insights into consumer preferences and optimize stock based on predictive analytics [8][10] Economic Equity - The shared winery model addresses the need for equitable growth in the industry, allowing more participants to benefit from the market rather than a select few dominating through traditional channels [10][11] - By eliminating intermediaries, the shared winery model enables consumers to purchase products closer to factory prices, fostering a more inclusive economic environment [11] Success Stories - Numerous entrepreneurs have successfully transformed their businesses by adopting the shared winery model, with some reporting significant increases in daily revenue and customer bases [13] - The model encourages consumer participation in the business, allowing individuals to earn income through sharing and promoting products, aligning with the broader societal goal of shared prosperity [13][15] Future Outlook - The article concludes that the alcohol industry is not declining; rather, it is the sales methods that need to evolve to meet contemporary demands [15] - The integration of technology and equitable business practices is seen as a key to unlocking the potential of the alcohol market, paving the way for a new era of sales strategies [15]

当下酒类消费市场展现出前所未有的丰富性与多样性。传统白酒作为中国酒文化的代表，依然在商务宴 请、礼品市场及特定地域文化中保有重要地位，但其消费群体结构与产品诉求正在调整，更具品质感与 文化内涵的产品受到青睐。与此同时，葡萄酒凭借其丰富的品类、深厚的世界产区文化以及被广泛认知 的健康属性，持续扩大着消费基础，成为许多消费者日常佐餐、社交聚会的选择。值得注意的是，威士 忌、白兰地等洋酒品类，凭借其独特的风味体系和成熟的品牌故事，吸引了大量年轻消费者和资深爱好 者。此外，精酿啤酒以其丰富的口味创新和鲜明的个性，打破了工业啤酒的垄断格局；而各类低度潮 饮、果酒、梅酒等新式酒饮，则精准切中了年轻一代追求微醺、轻松悦己的消费需求，为市场注入了新 的活力。 驱动这一市场格局演变的核心，在于消费理念的升级与生活方式的变迁。现代消费者，尤其是年轻群 体，不再将饮酒单纯视为社交应酬的必需品，而是更注重其作为生活品味、情感联结和个人体验的载 体。他们愿意深入了解酒的产地风土、酿造工艺、年份故事乃至搭配法则，品酒的过程成为一种知识探 索与审美体验。健康意识的普遍提升，使得"理性饮酒、健康微醺"的理念深入人心，适量饮酒、选择低 度酒、 ...

90%试饮即下单、70%年轻人消费、60%复购率，9月23日，北京商报记者走访北京部分终端市场发现， 目前以打酒铺为主的酒水消费新场景正在年轻消费群体中盛行。同时，"产品高性价比""消费人群年轻 化"以及"品类多元化"等特性也逐渐成为打酒铺的代名词。 重返江湖 在北京街头的一家打酒铺中，一个个酒头打出白酒、精酿啤酒，甚至黄酒和威士忌。北京商报记者发 现，与传统打酒铺中陈列的大酒缸不同，在新型的打酒铺业态中，各式酒头以及明亮的店内设计，使其 成为年轻人寻觅微醺状态的最佳场地。 在初杯打酒铺（青年沟店），北京商报记者看到，目前销售白酒、精酿啤酒、米酒、黄酒以及果酒等。 其中，白酒品类包括清香型、浓香型及酱香型在内的17款白酒产品，售价为2.99—39.99元/50毫升；甜 酒品类包括果酒、米酒、清酒等，售价为2.59—4.99元/50毫升；11款精酿啤酒售价为9.9—19.9元/500毫 升；5款威士忌售价为7.99—19.9元/50毫升。店员表示，该店今年7月才正式开业，目前每天客流量约 100人且多为年轻人，开业以来每天流水约2000—3000元。目前，店内销售最好的是精酿啤酒，但随着 气温逐渐下降，白酒的销 ...

90%试饮即下单、70%年轻人消费、60%复购率。一组数据之下，揭开了打酒铺新业态的"吸引力"。9月23日，北京商报记者走访北京部分终端市场发现，目 前以打酒铺为主的酒水消费新场景正在年轻消费群体中盛行着。与此同时，"产品高性价比""消费人群年轻化"以及"品类多元化"等特性也逐渐成为打酒铺的 代名词。 在位于青年沟路的初杯打酒铺中，在售的清香、浓香、酱香等白酒类产品，精酿啤酒、黄酒以及部分威士忌产品深受年轻消费者喜爱。事实上，以打酒铺为 媒介的酒类消费新业态盛行背后，不仅为年轻群体提供了新的酒类消费场景，同时基于渠道整合优势，为消费者提供更有性价比的产品。如今，当打酒铺业 态兴起时，是昙花一现还是能真正激活当下酒类消费市场动能？ 12 12 41 77 - The Pro t .. t 100 I - - 199 官方一章目 ( 早早 al 国际民应是 H 通 -- 11 4 14 16 旗舰 099 N ( ) ) ) 在中国语 日 ■ B x 22 nd (1) 1981 1981 1981 1971 1971 : 11811 + 11 18 11 47 上海道 B 888 to F& ar 972 at ...

Core Viewpoint - The China Alcohol Industry ESG Rating Platform 2.0 has expanded its coverage to include over ten categories of alcoholic beverages, enhancing its evaluation capabilities across the entire supply chain from production to consumption [1][2]. Group 1: Platform Overview - The platform was developed by the China Alcohol Industry Association in collaboration with the 21st Century Economic Research Institute, and it was upgraded to version 2.0 in March 2025 [1]. - The platform now includes traditional alcoholic beverages as well as emerging categories like fruit wine and whiskey, reflecting recent industry trends [1][2]. Group 2: Evaluation Standards - The platform is guided by regulatory documents and international ESG standards, including the China Securities Regulatory Commission's guidelines and various international frameworks [2]. - It features 179 indicators across three main areas: environmental impact, social responsibility, and corporate governance, with differentiated evaluation weights for various beverage types [2][3]. Group 3: Data and Technology - The platform incorporates a large data model, Deepseek, to assist in ESG ratings, allowing companies to self-assess their ESG performance through a questionnaire [3]. - It provides a comprehensive ESG ecosystem, offering services such as policy interpretation, case studies, and training to improve companies' ESG ratings [3][4]. Group 4: Rating Process and Security - The ESG ratings range from AAA to C, reflecting companies' exposure to ESG risks and their management capabilities, with annual updates and high-frequency score adjustments [4]. - All data management is conducted by the China Alcohol Industry Association, ensuring data security without third-party involvement [4][5].

(乡村行·看振兴)广东河源竹塘村：桃金娘成"致富果" 中新网河源9月17日电 (张璐 甘建楼)走进广东河源紫金县凤安镇竹塘村，过膝高的桃金娘枝繁叶茂，团 团簇簇的绿叶里，一颗颗桃金娘果实，密密麻麻缀满枝头，村民们手提着篮子，正在采摘桃金娘果实。 来源：中国新闻网 编辑：付健青 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 村民正在挑选桃金娘。 肖斌 摄 近日，竹塘村种植的桃金娘迎来了丰收。桃金娘果实又称稔子或山稔。竹塘村群山环抱，河畔翠竹成 荫，良好的生态环境和气候条件让这里的山稔饱满个大，多汁味甜。"村民都参与了种植和采摘等工 作，提高了收入，还能照顾家庭。"竹塘村村民曾女士说。 据悉，竹塘村桃金娘种植基地过去一直种植传统农作物，收入不高。去年，当地通过"禾坪说事"共商共 议，决定发展桃金娘产业并注册桃金娘强村公司，将竹塘村的200亩山地和300亩竹林地建成桃金娘生态 园发展基地(以下简称"基地")。 该基地采用"农业公司+基地+农户"发展模式，目前一期已完成200亩种植，主要通过游客上 ...

Core Viewpoint - The "three giants" of the marinated food industry are facing revenue declines in the first half of 2025, prompting them to explore new business avenues to break through their current challenges [3]. Cost Reduction to Maintain Profit - The marinated food market showed signs of weakness in the first half of the year, with companies like Juewei Food experiencing a 15.57% decline in revenue to 2.82 billion yuan and a 40.71% drop in net profit to 175 million yuan due to decreased internal sales [6]. - Huangshanghuang reported a 7.19% revenue decline to 984 million yuan but achieved a 26.9% increase in net profit to approximately 76.92 million yuan, attributed to cost-cutting measures and a reduction in store numbers [5][6]. - Zhou Hei Ya's revenue fell by 2.9% to 1.22 billion yuan, while net profit surged by 228% to 108 million yuan, thanks to improved store efficiency and the closure of underperforming outlets [6][7]. Seeking a Second Growth Curve - The three giants are actively seeking new growth avenues as reliance on core business becomes unsustainable. Zhou Hei Ya launched a coconut water brand and partnered with Sichuan Shentang Food to develop compound seasonings and convenience food products [9][10]. - Huangshanghuang is entering the freeze-dried food sector, planning to invest 495 million yuan to acquire a 51% stake in Fujian Lixing Food Co., which complements its existing product offerings [9][10]. - Juewei Food opened a new "Juewei Plus" store in Changsha, venturing into the casual dining space with products like fried marinated food, desserts, and fruit wine [10]. Market Insights - Analysts suggest that the growth of the marinated food sector relies on demographic advantages and increased store numbers, but the overall pricing is perceived as high, leading to challenges in consumer willingness and confidence [7][8]. - Experts caution that while exploring new business areas is a common strategy during performance pressures, companies must ensure alignment with brand positioning and conduct thorough market assessments to avoid diluting their core business [11].

Core Viewpoint - The "three giants" of the marinated food industry are facing revenue declines in the first half of 2025, prompting them to explore new business avenues to establish a "second growth curve" amidst a challenging market environment [1]. Group 1: Industry Performance - The marinated food market has shown signs of weakness in the first half of the year, with major players like Juewei Food experiencing a 15.57% decline in revenue to 2.82 billion yuan and a 40.71% drop in net profit to 175 million yuan [2]. - Huangshanghuang reported a 7.19% decrease in revenue to 984 million yuan, while net profit increased by 26.9% to approximately 76.92 million yuan, attributed to cost-cutting measures despite a decline in main business segments [2]. - Zhou Hei Ya's revenue fell by 2.9% to 1.22 billion yuan, but net profit surged by 228% to 108 million yuan, driven by improved single-store efficiency and the closure of underperforming outlets [3]. Group 2: Cost Management - The decline in raw material prices has helped some marinated food companies maintain or even increase net profits, with Huangshanghuang noting a 2.23 percentage point increase in gross margin for its marinated meat products due to lower production costs [4]. - The overall market dynamics indicate that the marinated food sector is facing significant challenges due to decreased consumer willingness and confidence, leading to a need for companies to balance cost reduction and innovation [4]. Group 3: New Business Initiatives - Zhou Hei Ya has launched a coconut water brand and is collaborating with Sichuan Shentang Food to develop compound seasonings and convenience food products, transitioning to a dual business model [5]. - Huangshanghuang is entering the freeze-dried food market by acquiring a 51% stake in Fujian Lixing Food Co., investing 495 million yuan to leverage complementary products and sales channels [6]. - Juewei Food has opened a new concept store, "Juewei Plus," in Changsha, expanding into the casual dining sector with offerings like fried marinated dishes and desserts [7].

Group 1 - The importance of market position certification for brands in a competitive market is emphasized, providing credibility and authority to enhance brand persuasion [2] - CICC International Consulting has extensive experience in market research, with over 20,000 successful cases, and offers professional market position certification services [2] - Market position certification is applicable across various digital and traditional media platforms, enhancing brand visibility and recognition [2] Group 2 - The low-alcohol beverage market in China is projected to exceed 120 billion yuan by 2030, capturing 35%-40% of the total beverage market [4] - The growth of the low-alcohol market is driven by generational shifts, health trends, and globalization, with younger consumers favoring lighter drinking experiences [4][5] - Innovative products like fruit wines and sparkling wines are experiencing significant growth, with fruit wines seeing over 70% annual growth in instant retail channels [5] Group 3 - New brands are redefining consumption logic in the low-alcohol market through scenario-based innovations, enhancing both taste and functionality [5] - Companies are expanding consumption scenarios beyond traditional dining settings, creating a more engaging consumer experience [5]

Group 1 - The Fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, showcasing a diverse array of global wine brands [1] - The event will feature a wide range of alcoholic beverages, including Chinese liquor brands like Moutai and Wuliangye, alongside international classics such as Hennessy and Penfolds, highlighting a cross-border tasting experience [1] - Despite structural adjustments in the global consumption market, the wine industry still shows significant growth potential, with a projected increase of $34 billion in the global core alcoholic beverage market by 2034 according to IWSR [1] Group 2 - The expo will serve as a key communication platform for top global wine brands, leveraging Macau's unique position as a cultural crossroads to explore new consumption scenarios and invigorate market dynamics [2]