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奔涌的活力
Ren Min Ri Bao· 2025-10-02 22:20
Group 1 - The article discusses the significance of knowledge property in China's transformation from a major power to a strong power, highlighting the achievements in patent applications and scientific publications [11][12][13] - It emphasizes the role of Chinese companies like Huawei, Tencent, and others in driving innovation and contributing to the country's technological advancements [11][12] - The narrative includes the journey of various engineers and their contributions to significant projects, showcasing the spirit of dedication and excellence in the Chinese workforce [12][13] Group 2 - The article presents the book "The Poetic Record of the 'Ten Thousand Projects'" which documents the transformation of rural areas in Zhejiang province through literature [22][23] - It highlights the innovative approaches taken in rural development, such as hiring professional managers to revitalize local economies and improve living conditions [24][25] - The narrative illustrates the successful case of Yong'an Village, which transformed from a struggling community to a vibrant one through strategic initiatives and community engagement [24][25] Group 3 - The article covers the rise of Chinese tea brands in international markets, particularly the expansion of new-style tea drinks like milk tea [32][33] - It discusses how these brands are not only selling products but also promoting Chinese culture and lifestyle globally [32][34] - The narrative emphasizes the strategic use of social media and local adaptations to enhance brand appeal and consumer engagement in foreign markets [33][34] Group 4 - The article introduces the book "Originally, China Looks Like This," which captures the experiences of German students studying in China [35][37] - It reflects on the cultural exchange and understanding fostered through education and personal experiences in China [36][37] - The narrative underscores the importance of such exchanges in bridging cultural gaps and promoting mutual understanding between different civilizations [36][39]
绿意盎然间,乡村蝶变(大地风华)
Ren Min Ri Bao· 2025-10-02 22:13
Core Viewpoint - The article discusses the "Million Project" in Zhejiang Province, highlighting its impact on rural transformation through literature, showcasing various stories of revitalization and innovation in rural areas [3][4]. Group 1: Overview of the "Million Project" - The Zhejiang Writers Association organized over 20 writers to observe and present the "Million Project" from July 2023 to November 2024, resulting in a compilation of 14 works in the book "Zhijiang New Green: Poetic Narration of the 'Million Project'" [3]. - The selected works cover various genres such as novels, essays, and report literature, focusing on rural economy, intangible cultural heritage, history, and culture, emphasizing the newness in Zhejiang's rural areas [3][4]. Group 2: Case Studies of Rural Transformation - The report literature "Rice Aroma" details the transformation of Yong'an Village in Hangzhou's Yuhang District, where the village's collective economic income grew from 28,500 yuan in 2017 to nearly 100 million yuan by 2024 through innovative management and product development [4]. - The village's revitalization involved hiring a rural CEO, Liu Song, who implemented strategies such as product diversification and community events to attract visitors and promote local products online [4]. - Other stories in the book illustrate similar transformations, such as the evolution of Gao Ni Village in yellowfish farming and the creative community projects led by young people, showcasing the blend of technology, business models, and artistic thinking in rural development [5][6].
“韩国展团亮相第二十二届中国西部(重庆)国际农产品交易会” ——多元化产品与互动体验赢得热烈反响
Zhong Guo Shi Pin Wang· 2025-09-29 10:39
Group 1 - The Korean exhibition group, organized by the Korea Agro-Fisheries & Food Trade Corporation (aT), showcased unique local agricultural products and interactive experiences, attracting numerous visitors and promoting cultural exchange between China and South Korea [3][7][12] - The exhibition featured eight high-quality food companies from South Korea, presenting a variety of health products including rice wine, ramen, nut snacks, red ginseng, and infant formula, reflecting the diversity and high quality of Korean food [7][12] - Free tasting and sampling activities were set up to allow visitors to experience Korean agricultural products firsthand, enhancing interaction and showcasing the taste and value of the products, which received positive feedback from attendees [12][14] Group 2 - The aT prepared custom eco-friendly bags for visitors, which were well-received and appreciated for their stylish design and practicality, further enhancing the positive perception of Korean brands among attendees [14][16] - The aT representative emphasized the importance of this exhibition as a significant connection between high-quality Korean food and consumers in Southwest China, expressing commitment to continue promoting such exchange activities in the future [16]
年轻人的打酒铺
Bei Jing Shang Bao· 2025-09-23 16:18
90%试饮即下单、70%年轻人消费、60%复购率,9月23日,北京商报记者走访北京部分终端市场发现, 目前以打酒铺为主的酒水消费新场景正在年轻消费群体中盛行。同时,"产品高性价比""消费人群年轻 化"以及"品类多元化"等特性也逐渐成为打酒铺的代名词。 重返江湖 在北京街头的一家打酒铺中,一个个酒头打出白酒、精酿啤酒,甚至黄酒和威士忌。北京商报记者发 现,与传统打酒铺中陈列的大酒缸不同,在新型的打酒铺业态中,各式酒头以及明亮的店内设计,使其 成为年轻人寻觅微醺状态的最佳场地。 在初杯打酒铺(青年沟店),北京商报记者看到,目前销售白酒、精酿啤酒、米酒、黄酒以及果酒等。 其中,白酒品类包括清香型、浓香型及酱香型在内的17款白酒产品,售价为2.99—39.99元/50毫升;甜 酒品类包括果酒、米酒、清酒等,售价为2.59—4.99元/50毫升;11款精酿啤酒售价为9.9—19.9元/500毫 升;5款威士忌售价为7.99—19.9元/50毫升。店员表示,该店今年7月才正式开业,目前每天客流量约 100人且多为年轻人,开业以来每天流水约2000—3000元。目前,店内销售最好的是精酿啤酒,但随着 气温逐渐下降,白酒的销 ...
酒饮“瑞幸化” “流量网红”打酒铺如何激活年轻人的微醺时刻
Bei Jing Shang Bao· 2025-09-23 13:05
90%试饮即下单、70%年轻人消费、60%复购率。一组数据之下,揭开了打酒铺新业态的"吸引力"。9月23日,北京商报记者走访北京部分终端市场发现,目 前以打酒铺为主的酒水消费新场景正在年轻消费群体中盛行着。与此同时,"产品高性价比""消费人群年轻化"以及"品类多元化"等特性也逐渐成为打酒铺的 代名词。 在位于青年沟路的初杯打酒铺中,在售的清香、浓香、酱香等白酒类产品,精酿啤酒、黄酒以及部分威士忌产品深受年轻消费者喜爱。事实上,以打酒铺为 媒介的酒类消费新业态盛行背后,不仅为年轻群体提供了新的酒类消费场景,同时基于渠道整合优势,为消费者提供更有性价比的产品。如今,当打酒铺业 态兴起时,是昙花一现还是能真正激活当下酒类消费市场动能? 12 12 41 77 - The Pro t .. t 100 I - - 199 官方一章目 ( 早早 al 国际民应是 H 通 -- 11 4 14 16 旗舰 099 N ( ) ) ) 在中国语 日 ■ B x 22 nd (1) 1981 1981 1981 1971 1971 : 11811 + 11 18 11 47 上海道 B 888 to F& ar 972 at ...
湘阴县叶子米酒商行(个体工商户)成立 注册资本20万人民币
Sou Hu Cai Jing· 2025-09-19 06:16
天眼查App显示,近日,湘阴县叶子米酒商行(个体工商户)成立,法定代表人为廖花珍,注册资本20 万人民币,经营范围为许可项目:酒类经营。(依法须经批准的项目,经相关部门批准后方可开展经营 活动,具体经营项目以相关部门批准文件或许可证件为准)一般项目:互联网销售(除销售需要许可的 商品)。(除依法须经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
中金企信授予-品牌证明:市场地位认证如何定义消费场景?
Sou Hu Cai Jing· 2025-09-02 11:42
Group 1 - The importance of market position certification for brands in a competitive market is emphasized, providing credibility and authority to enhance brand persuasion [2] - CICC International Consulting has extensive experience in market research, with over 20,000 successful cases, and offers professional market position certification services [2] - Market position certification is applicable across various digital and traditional media platforms, enhancing brand visibility and recognition [2] Group 2 - The low-alcohol beverage market in China is projected to exceed 120 billion yuan by 2030, capturing 35%-40% of the total beverage market [4] - The growth of the low-alcohol market is driven by generational shifts, health trends, and globalization, with younger consumers favoring lighter drinking experiences [4][5] - Innovative products like fruit wines and sparkling wines are experiencing significant growth, with fruit wines seeing over 70% annual growth in instant retail channels [5] Group 3 - New brands are redefining consumption logic in the low-alcohol market through scenario-based innovations, enhancing both taste and functionality [5] - Companies are expanding consumption scenarios beyond traditional dining settings, creating a more engaging consumer experience [5]
半年报系列报道:散酒铺快速扩张丨封面观酒
Sou Hu Cai Jing· 2025-08-18 20:06
Core Viewpoint - The year 2025 is seen as a pivotal point for the liquor industry, with significant changes observed in the market, particularly the rapid expansion of scattered liquor shops in Chengdu [1] Industry Trends - There has been a noticeable increase in scattered liquor shops in Chengdu throughout the year, with multiple new brands emerging [3][5] - The new scattered liquor shops are designed to resemble modern tea beverage stores, featuring stylish decor and a wide variety of products [8][10] - The target demographic for these new liquor shops is primarily young adults aged 20 to 35, who prioritize taste over brand recognition [10][14] Company Developments - The brand "Zebra Hero" has rapidly expanded from 10 stores last year to 100 stores nationwide, with 40 located in Chengdu [5][17] - Other brands like "Tang San Liang" have also seen significant growth, although they are reportedly experiencing some contraction recently [7] - The Sichuan Liquor Group is entering the scattered liquor shop market, leveraging its strong raw liquor resources for nationwide expansion [7] Market Dynamics - The expansion of new-style scattered liquor shops is occurring despite the traditional liquor channels facing significant pressure, particularly due to recent regulations [15] - While the rapid growth of scattered liquor shops is notable, their current market share remains small, suggesting limited short-term impact on the overall industry [16] - The goal for new-style scattered liquor shops is to open 200 to 300 stores this year, with a long-term vision of reaching a scale of 10,000 stores [17][19] Future Outlook - The potential for new-style scattered liquor shops is believed to be greater than that of new tea beverage stores, with successful examples already established in the market [18] - The industry is still in its early stages, and the overall impact of this new model on the liquor market remains to be fully assessed [23]
铭记历史 缅怀先烈丨陕西延安:昔日抗战后方 今朝发展动能澎湃
Xin Hua She· 2025-08-01 11:47
Group 1: Historical Significance - The region of Yan'an, particularly the South Muddy Bay, played a crucial role as a political and military center during the Chinese resistance against Japanese invasion from 1935 to 1948 [1][2] - The spirit of self-reliance and hard work, exemplified by the soldiers of the 359th Brigade who transformed the area, continues to influence the local culture and development [2][3] Group 2: Economic Development - The South Muddy Bay has seen significant economic transformation, with the average per capita income of Ma Fang Village exceeding 23,000 yuan last year, showcasing a shift from poverty to prosperity [2] - The local economy is diversifying with the establishment of a pre-prepared food industry, organic vegetable greenhouses, and a booming tourism sector, including 140 million visitors expected in 2024 [2][4] - The apple industry in the region has become a pillar of rural revitalization, with a projected comprehensive output value of 55.1 billion yuan in 2024, contributing significantly to local farmers' income [5][6] Group 3: Tourism and Cultural Heritage - Yan'an has developed into a red tourism hub, attracting millions of visitors annually, with cumulative tourist numbers reaching 150 million over the past five years and generating over 100 billion yuan in revenue [4] - Cultural performances, such as the immersive show "Thirteen Years in Yan'an," have become popular, drawing nearly 150,000 visitors since its launch in 2023 [3][4]
啤酒,连续多年销量下滑,为何卖不动了
Sou Hu Cai Jing· 2025-07-13 08:46
Core Viewpoint - The beer industry is experiencing a decline in sales due to several factors, including rising prices, deteriorating taste, an aging population, and increased competition from alternative beverages. Group 1: Price Issues - The price of industrial beer has significantly increased, with bottles that used to cost 2 yuan now averaging around 5 yuan or more, leading consumers to abandon beer due to the lack of proportional wage increases [3]. Group 2: Quality Concerns - The quality of beer has declined, with many brands shortening fermentation times and using additives, resulting in a taste that some consumers compare to drinking plain water. This has alienated a significant portion of loyal customers [5]. Group 3: Demographic Changes - The aging population is becoming more health-conscious, particularly individuals aged 20-50, who are the primary consumers of beer. As the demographic shifts towards older age groups, the consumer base for beer is shrinking [5]. Group 4: Increased Choices - Consumers now have a wider variety of beverage options, including craft beers, fruit wines, and low-alcohol drinks, which appeal more to younger consumers. Industrial beer is increasingly viewed as low-end, contributing to its declining sales [7].