中新社天津11月19日电 题："Z世代"重塑中国酒饮消费观 "微醺社交"成都市新风尚 中新社记者 周亚强 王君妍 初冬的天津，晚风微寒，海河畔的"三七开咖啡酒馆"里却暖意氤氲。店员将一杯蒸腾着热气的香橙肉桂 红酒递给年轻顾客，"天气转凉，这款热红酒正合适"。 11月19日，"00后"董怡彤(左)在三七开咖啡酒馆喝着香橙肉桂红酒。 中新社记者 佟郁 摄 "白天咖啡提神，晚上小酒怡情，这里就像我的'第三空间'。""00后"董怡彤是这家店的常客，她告诉记 者，这个兼具咖啡与酒饮的空间，为她这样的都市年轻人提供了职场与家庭之外的"情绪缓冲带"。 这类复合型消费场域正在中国多个城市悄然生长。从天津的五大道、成都的玉林路，到上海的原法租 界、广州的东山口，融合咖啡、酒饮、阅读与社交功能的多元空间，正成为"Z世代"群体继工作与居住 之外的新据点。 "氛围感比酒精更重要，微醺比烂醉更迷人。"在天津和平区从事演艺行业的"95后"刘严文道出许多同龄 人的心声。他更青睐与朋友在精酿啤酒馆或低酒精饮品店小聚，人均一两杯，"重点不在酒，而在于交 流"。 "三七开"主理人李安麒介绍，他们会随季节更新特调酒单，并不定期举办主题派对、"汇即 ...

Core Viewpoint - Jiangsu province is taking a leading role in promoting high-quality economic development and common prosperity, focusing on practical measures to ensure that people of all ages can find their place and benefit from development [1][11]. Group 1: Economic Development and Common Prosperity - Jiangsu's approach to common prosperity emphasizes systematic advancements in infrastructure, industrial upgrades, and social security, creating a unique path tailored to the province's characteristics [1][11]. - The province has established 2,280 livable and workable beautiful villages, significantly improving the management of 3,795 weak villages, and making positive progress in 40 areas, showcasing the vibrant picture of rural revitalization [5]. Group 2: Rural Revitalization - In Taoyuan Village, the integration of agriculture, culture, and tourism has transformed the local economy, with collective income rising from 500,000 to over 6.4 million yuan, driven by innovative projects and the development of a complete rural industry chain [4][5]. - The village's initiatives have led to the creation of over 130 jobs, allowing residents to work locally and benefit from the economic growth [2][4]. Group 3: Elderly Care and Social Services - Jiangsu is enhancing the meaning of "elderly care," with facilities providing comprehensive services that improve the quality of life for seniors, as evidenced by positive health outcomes for residents in care homes [6][10]. - The province has over 2,200 elderly care institutions with nearly 400,000 beds, 69% of which are nursing beds, addressing the needs of disabled and cognitively impaired elderly individuals [10]. - A shift in perception towards social elderly care is occurring, with more young people joining the caregiving workforce, reflecting a broader societal change in attitudes towards aging and care [9][10].

Core Insights - The Sichuan Province has introduced the "Action Plan for Promoting High-Quality Development of the Sichuan Liquor Industry (2025-2027)", outlining a roadmap for the industry's upgrade over the next three years [1] Group 1: Current Development of Chengdu Liquor Industry - Chengdu's liquor industry exhibits strong raw liquor production capabilities, with key areas like Qionglai, Dayi, and Chongzhou recognized for their contributions [3] - Major companies in the region include Shunniu, Yifuchun, and Shu Zhiyuan, with several achieving raw liquor production capacities exceeding 10,000 tons [3] - The city has established a significant brand liquor presence, with 108 brand liquor enterprises generating sales revenue of 8.34 billion yuan, and 14 large-scale enterprises contributing 7.72 billion yuan [3] Group 2: Emerging Trends in Chengdu's Liquor Market - A diverse matrix of trendy alcoholic beverages is forming, led by cocktails and whiskey, supported by fruit wines, honey wines, and rice wines [4] - Chengdu has developed the largest whiskey production base in the country and the first whiskey tourism experience center, with brands like "Laizhou Whiskey" and "Xiling Snow Mountain" emerging [4] - By 2024, there will be 40 trendy beverage companies in the city, with Bacchus leading in cocktail and whiskey production, projecting revenues of 280 million yuan and holding 85% of the national whiskey barrel aging capacity [4] Group 3: Future Development Focus - The next steps for the industry will focus on three key areas: "white liquor, trendy beverages, and scenarios," while strengthening "enterprises and parks" as support [4] - Emphasis will be placed on the integration of agriculture, commerce, culture, tourism, and sports to cultivate competitive leading enterprises and well-known brands [4] - The goal is to achieve a development system characterized by high quality, rich varieties, and concentrated growth in the Chengdu liquor industry [4]

Core Points - The Yunnan Provincial Market Supervision Administration conducted a food safety inspection of 1004 samples, resulting in 18 batches being found non-compliant [1] Group 1: Inspection Results - A total of 1004 samples were tested, with 18 batches identified as non-compliant [1] - The non-compliant products are being investigated and handled by the local market supervision departments [1] Group 2: Non-compliant Products - Specific non-compliant products include: - Sweetener in rice wine exceeding the limit at 0.0136g/kg [1] - Total bacterial count in beef jerky significantly exceeding the standard [1] - Sulfur dioxide residue in pickled vegetables at 0.160g/kg, above the allowable limit [1] - Pesticide residues in sweet potatoes and other vegetables exceeding permissible levels [1] - The report includes detailed information on the non-compliant products, including production dates and specific violations [1]

Group 1 - The article discusses the significance of knowledge property in China's transformation from a major power to a strong power, highlighting the achievements in patent applications and scientific publications [11][12][13] - It emphasizes the role of Chinese companies like Huawei, Tencent, and others in driving innovation and contributing to the country's technological advancements [11][12] - The narrative includes the journey of various engineers and their contributions to significant projects, showcasing the spirit of dedication and excellence in the Chinese workforce [12][13] Group 2 - The article presents the book "The Poetic Record of the 'Ten Thousand Projects'" which documents the transformation of rural areas in Zhejiang province through literature [22][23] - It highlights the innovative approaches taken in rural development, such as hiring professional managers to revitalize local economies and improve living conditions [24][25] - The narrative illustrates the successful case of Yong'an Village, which transformed from a struggling community to a vibrant one through strategic initiatives and community engagement [24][25] Group 3 - The article covers the rise of Chinese tea brands in international markets, particularly the expansion of new-style tea drinks like milk tea [32][33] - It discusses how these brands are not only selling products but also promoting Chinese culture and lifestyle globally [32][34] - The narrative emphasizes the strategic use of social media and local adaptations to enhance brand appeal and consumer engagement in foreign markets [33][34] Group 4 - The article introduces the book "Originally, China Looks Like This," which captures the experiences of German students studying in China [35][37] - It reflects on the cultural exchange and understanding fostered through education and personal experiences in China [36][37] - The narrative underscores the importance of such exchanges in bridging cultural gaps and promoting mutual understanding between different civilizations [36][39]

Core Viewpoint - The article discusses the "Million Project" in Zhejiang Province, highlighting its impact on rural transformation through literature, showcasing various stories of revitalization and innovation in rural areas [3][4]. Group 1: Overview of the "Million Project" - The Zhejiang Writers Association organized over 20 writers to observe and present the "Million Project" from July 2023 to November 2024, resulting in a compilation of 14 works in the book "Zhijiang New Green: Poetic Narration of the 'Million Project'" [3]. - The selected works cover various genres such as novels, essays, and report literature, focusing on rural economy, intangible cultural heritage, history, and culture, emphasizing the newness in Zhejiang's rural areas [3][4]. Group 2: Case Studies of Rural Transformation - The report literature "Rice Aroma" details the transformation of Yong'an Village in Hangzhou's Yuhang District, where the village's collective economic income grew from 28,500 yuan in 2017 to nearly 100 million yuan by 2024 through innovative management and product development [4]. - The village's revitalization involved hiring a rural CEO, Liu Song, who implemented strategies such as product diversification and community events to attract visitors and promote local products online [4]. - Other stories in the book illustrate similar transformations, such as the evolution of Gao Ni Village in yellowfish farming and the creative community projects led by young people, showcasing the blend of technology, business models, and artistic thinking in rural development [5][6].

Group 1 - The Korean exhibition group, organized by the Korea Agro-Fisheries & Food Trade Corporation (aT), showcased unique local agricultural products and interactive experiences, attracting numerous visitors and promoting cultural exchange between China and South Korea [3][7][12] - The exhibition featured eight high-quality food companies from South Korea, presenting a variety of health products including rice wine, ramen, nut snacks, red ginseng, and infant formula, reflecting the diversity and high quality of Korean food [7][12] - Free tasting and sampling activities were set up to allow visitors to experience Korean agricultural products firsthand, enhancing interaction and showcasing the taste and value of the products, which received positive feedback from attendees [12][14] Group 2 - The aT prepared custom eco-friendly bags for visitors, which were well-received and appreciated for their stylish design and practicality, further enhancing the positive perception of Korean brands among attendees [14][16] - The aT representative emphasized the importance of this exhibition as a significant connection between high-quality Korean food and consumers in Southwest China, expressing commitment to continue promoting such exchange activities in the future [16]

Core Insights - The emerging trend of "打酒铺" (liquor shops) is gaining popularity among young consumers, with 90% of customers ordering after tasting, 70% of consumers being young people, and a 60% repurchase rate [1][6]. Group 1: Market Characteristics - The new liquor shop model offers a diverse range of alcoholic beverages, including various types of baijiu, craft beer, and whiskey, with prices ranging from 2.59 to 39.99 yuan per 50ml for different products [2]. - The liquor shop model is characterized by high cost-performance, attracting young consumers who seek affordable options [5]. - The market for loose liquor is projected to exceed 800 billion yuan in 2024, with an annual growth rate of over 15%, indicating significant growth potential for the liquor shop model [6]. Group 2: Consumer Demographics - The primary consumer demographic for liquor shops is young adults aged 20-30, making up approximately 80% of the customer base [4]. - The shops are strategically located in residential areas, catering to consumers who purchase alcohol on their way home [3]. Group 3: Business Model and Challenges - The liquor shop model combines traditional liquor sales with modern retail, offering a more interactive and social drinking experience [4]. - Despite the growth potential, the liquor shop model faces challenges such as high operational and management requirements, as well as the need for professional expertise in product selection and storage [7]. - The reliance on local supply chains and the difficulty of replicating the business model in other regions pose additional challenges for expansion [7]. Group 4: Future Outlook - The liquor shop model is seen as a significant opportunity in the liquor market over the next 3-5 years, but it must innovate continuously to attract consumers [6]. - The future of liquor shops may lean towards online sales, with the potential for instant retail becoming a key focus for growth [7].

Core Insights - The rise of "打酒铺" (liquor shops) is attracting young consumers, with 90% of trial drinkers making a purchase, 70% of consumers being young people, and a 60% repurchase rate [1][11][12] - The new business model offers high cost-performance, a younger consumer demographic, and diverse product categories, making it a significant player in the liquor market [1][8][9] Market Trends - The new liquor shop format is gaining popularity among young consumers, providing a fresh drinking experience with a focus on social interaction and affordability [7][8] - In Beijing, the initial liquor shop, "初杯打酒铺," has seen daily foot traffic of around 100 people, primarily young women, with daily revenue between 2,000 to 3,000 yuan [4][10] - In Chengdu, the "唐三两打酒铺" has established over 20 locations, indicating a trend towards chain expansion in the liquor shop model [7][11] Consumer Behavior - The primary consumer base for these liquor shops consists of individuals aged 20-30, with a significant portion being female [8][10] - The shops cater to a "微醺社交" (lightly tipsy social) atmosphere, enhancing the drinking experience with games and promotional offers [7][9] Financial Performance - The liquor shop model is projected to see the scattered liquor market scale exceed 800 billion yuan by 2024, with an annual growth rate of over 15% [11][12] - The cost structure of these shops allows for lower prices, with some products priced significantly lower than traditional bottled options, enhancing their appeal [10][12] Challenges and Opportunities - Despite the growth potential, the liquor shop model faces challenges in operational management and product quality control, requiring a high level of expertise [12][13] - The reliance on local supply chains and the need for continuous innovation in product offerings and distribution channels are critical for sustained success [12][13]

Group 1 - The establishment of Xiangyin County Yezi Rice Wine Business (individual business) has been recently registered, with Liao Huazhen as the legal representative [1] - The registered capital of the business is 200,000 RMB, indicating a modest initial investment [1] - The business scope includes licensed projects for liquor sales, which require approval from relevant authorities before operations can commence [1] Group 2 - The general business activities include internet sales, excluding items that require special licenses [1] - The business is allowed to operate independently based on its business license, provided it complies with legal requirements [1]