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啤酒,连续多年销量下滑,为何卖不动了
Sou Hu Cai Jing· 2025-07-13 08:46
1:价格越来越贵,以前喝这种工业啤酒,是为了便宜,但如今其价格却一直飙升。以前两块钱一瓶的 啤酒,现在基本上没有了,随便一瓶就要5块,甚至更贵。与工资不成正比,所以放弃啤酒也就情有可 原了。 夜幕降临,华灯初上,嘈杂的街道中藏着一家家烧烤摊,龙虾馆,三五好友一桌,大口吃肉,大口喝 酒,也许这才是夏天最舒服的打开方式。尤其是对于男同志而言,没有什么烦恼是一杯冰镇啤酒解决不 了的,如果有那就两杯,三杯,直到扶墙走!但,有的小伙们发现了,作为夏季"宵夜之王"的啤酒,为 何连续多年销量下滑,卖不动了?这5个原因,让顾客心寒! 3:老龄化进程加速,现在的人都比较注重养生,出于对健康的考虑,尤其是上了年纪的一些人,这种 工业啤酒就不怎么爱喝了。据调查20-50岁阶段的人才是啤酒消费的主力军,但随着老龄化程度的加 深,消费人群在不断地缩减,所以啤酒销量下滑也是情理之中的。 4:选择越来越多样,随着社会的发展,人们越来越注重生活品质,喝酒的品味也在逐渐提高。尤其是 对于现在的年轻人而言,这种工业啤酒就是低端酒的象征,感觉上就很low。再就是精酿,原浆的出 现,口感醇厚,香味浓郁,让人们又有了新的选择。还有许多低度且口味多样的 ...
玉米日报-20250711
Jian Xin Qi Huo· 2025-07-11 03:51
行业 玉米日报 日期 2025 年 07 月 11 日 021-60635740 linzhenlei@ccb.ccbfutures.com 期货从业资格号:F3055047 021-60635732 yulanlan@ccb.ccbfutures.com 期货从业资格号:F0301101 021-60635727 wanghaifeng@ccb.ccbfutures.com 期货从业资格号:F0230741 021-60635572 hongchenliang@ccb.ccbfutures.co m 期货从业资格号:F3076808 021-60635570 期货从业资格号:F03094925 农业产品研究团队 研究员:林贞磊 研究员:余兰兰 研究员:王海峰 研究员:洪辰亮 研究员:刘悠然 liuyouran@ccb.ccbfutures.com 请阅读正文后的声明 #summary# 截至 7 月 6 日,全美 74%的玉米评级优良,较上周提升 1 个百分点,为 2018 年以来同期的最高水平,凸显今年作物生长势头强劲。截至 2025 年 7 月 3 日当周,美国玉米出口检验量为 1,491,062 吨, ...
浙江德清莫干山酒业半年连收三张罚单,食品安全问题频发遭重罚
Qi Lu Wan Bao· 2025-07-08 03:24
近日,德清县市场监督管理局发布处罚公告(德市监处罚〔2025〕439号),浙江德清莫干山酒业有限公司因销售混有异物的黄酒 产品,被依法处以行政处罚。 据处罚决定书披露,处罚决定显示,市场监管部门接到投诉,对消费者寄送的4瓶"本色花雕酒"(生产日期:20250118)进行检 测。结果发现其中1瓶存在肉眼可见的黑色条状异物,感官项目不符合国家标准(GB/T13662-2018),被判定不合格。企业虽辩称 异物可能为"未发酵完全酒曲或焦糖碎片",但对检测结果无异议且放弃复检。经查,涉案问题黄酒仅此1瓶,货值4元。监管部门 依据《中华人民共和国行政处罚法》、《市场监督管理行政处罚程序规定》及《中华人民共和国食品安全法》第一百二十四条第 一款第(四)项的规定,责令企业改正,并合并处以没收违法所得4元、罚款1万元,合计10004元,作出行政处罚决定时间为2025 年07月04日。 公开资料显示,浙江德清莫干山酒业有限公司创始于清同治二年(公元1863年)。1956年,扬元新酱园改建为国营新市酒厂。 1957年钟新泰酱园改建为国营新市酿造厂。1999年改制莫干山酒业有限公司。公司位于浙江省湖州市德清县新市镇雁桥路9号,公 ...
研判2025!中国米酒行业市场规模、区域分布、竞争格局及未来发展趋势分析:米酒市场扩容提质,多元趋势引领新程[图]
Chan Ye Xin Xi Wang· 2025-07-08 01:29
内容概要:米酒作为中国最古老的酒类之一,其酿造历史可追溯至新石器时代(约公元前7000年),是 我国传统饮食文化的重要载体。经过数千年的传承与发展,米酒产业已形成完整的产业链,成为我国酒 类产业中独具特色的重要组成部分。近年来,在健康消费理念的推动下,米酒凭借其低酒精度、富含氨 基酸等营养特性,以及深厚的文化底蕴,市场呈现稳健增长态势。2024年中国米酒行业市场规模约达 330亿元,同比增长8.2%。展望未来,随着年轻消费群体的扩大、产品创新加速(如气泡米酒、功能性 米酒等新品类的涌现)以及消费场景的多元化拓展,预计2025年市场规模将突破350亿元,行业有望迎 来新一轮发展机遇。 相关企业:浙江古越龙山绍兴酒股份有限公司、上海金枫酒业股份有限公司、绍兴女儿红酿酒有限公 司、浙江塔牌绍兴酒有限公司、孝感麻糖米酒有限责任公司、桂林三花股份有限公司、广东省九江酒厂 有限公司、湖北米婆婆生物科技股份有限公司 关键词:米酒、米酒产业链、米酒发展现状、米酒市场规模、米酒区域分布、米酒行业竞争格局、米酒 发展趋势 一、米酒行业相关概述 米酒行业是以大米、糯米等谷物为主要原料,通过发酵工艺制成酒类产品的生产与销售领域,其产 ...
从早上就开始喝酒?这可能是全国最豪放的早餐
Hu Xiu· 2025-07-02 09:30
这个词听起来可能有点陌生,可你到b站、抖音上搜一搜,随手拉一个视频出来都是十几万、上百万的播放量——这种清早起来几盏小酒、一桌酒菜的悠 闲一餐,已经在许多人悄然不觉时吸引得一群年轻人羡慕连连,甚至特意跑到早酒盛行的湖北、川渝等地去打卡体验。 早酒,不仅是酒哦。摄影/苏丹卿 你喝过"早酒"吗? 早酒早酒,不就是早上喝酒吗,有啥稀罕的?这你就不懂了,在早酒的桌子上,"酒"是最不重要的一个角色,十几块一瓶的"口粮酒"最好,干脆来几杯散 酒也不赖。餐桌上真正的主角,是下酒菜! 肉必须要多。先来一碟卤牛肉佐酒,热腾腾的小锅子烧起来,什么牛腩、猪蹄、肥鸭子豪爽地上了桌。碳水主食也不能少,从拌粉到拉面,或者是一碗瓷 瓷实实的大米饭,再来点小炒小菜做点缀。说起来都是家常菜,可就是量大、味重、特过瘾。 早餐很盛大,其实倒也很家常,而且在很多地方都常见。要说为什么能吸引来年轻人的目光,也不难理解——天天忙着挤地铁的打工人,谁不想也能在小 馆子里不紧不慢地来一顿舒服的大餐? 今天就一块来见识见识吧,这最隆重、最豪放、洒脱到不像话的热辣一餐。 一、湖北监利,一座热爱早酒的城 "早酒"这种饮食习惯,存在于许多地区,长江沿岸尤盛,从上游 ...
京西600年古村,在诗画中重铸乡愁
Xin Jing Bao· 2025-06-30 11:05
大河穿过峡谷,梯田铺满山坡,溪水流过麦地,踏青的孩子在空旷的田野中奔跑。青砖灰瓦的古老民居在树林中 露出一角飞檐,明亮的玻璃窗里,村民在整理洁白的床单。蹄窝遍布的千年古道,蜿蜒穿过村庄和山峰,游客漫 步在古道上,追寻千年的遗响…… 随着北京市新一轮"百千工程"的推进,2024年起,北京门头沟开启了"诗画乡村"建设,古老村庄中的人们,正在 踏入与以往完全不同的生活,在现代化的都市旁边,重塑不一样的乡愁。 门头沟区雁翅镇苇子水村,改成民宿的古民居。新京报记者 王子诚 摄 香椿苦杏梯田,古村里的新产业 香椿下市了很久,山杏红了又落,在门头沟雁翅镇的600年古村苇子水,一间明亮干净的房间里仍飘着香椿的气 息,几台机器将储存的香椿加工成香椿酱,也把处理好的苦杏仁变成罐装的杏仁粥。 苇子水位于田庄沟域西端,沟域从永定河畔开始,向西北山林中延伸,苇子水、田庄、松树、高台、淤白、泗家 水等村落依次分布在沟域中。沟域中的红头香椿在门头沟的深山中长了几百年,是山里人祖祖辈辈的头茬野菜, 它被认定为国家地理标志农产品,也成了乡村振兴中的基础产业。 香椿销售期很短,往往只有十多天的采收期,在过去,每年都有卖不完的香椿,只能遗弃在枝头 ...
当一名商人决定“向善”
虎嗅APP· 2025-06-27 13:23
Core Viewpoint - The article emphasizes the importance of sustainable business practices and how companies can integrate social value with commercial value from their inception, creating a positive cycle of "doing good" in business [4][18]. Group 1: Sustainable Business Practices - Patagonia, a pioneer in integrating environmental protection into business, has consistently prioritized sustainability, exemplified by its provocative 2011 advertisement urging consumers not to buy unnecessary products [6][8]. - The company donates 1% of its sales to environmental causes and has a long history of using recycled materials in its products, showcasing a commitment to sustainable practices [8][9]. - Patagonia's approach to community engagement includes making stores community-friendly spaces, which fosters trust and loyalty among consumers [9]. Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company founded in 2011, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [10][11]. - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health and well-being [11]. - Seven Year Organic Rice Wine, founded by Shao Ruyi, transitioned from organic vegetable farming to organic rice cultivation, ultimately creating a sustainable business model that supports local agriculture [13][14]. Group 3: Design and Sustainability - REDO, a design company, focuses on integrating sustainability into the design process, aiming to reduce waste significantly through innovative design solutions [20][21]. - The company collaborates with brands to repurpose materials, such as turning used glass bottles into sustainable products, thereby reducing carbon emissions [21]. - REDO's efforts highlight the importance of public education and talent development in promoting sustainable design practices [21]. Group 4: B Corp and Shared Value - The concept of "benefit" is central to the discussion, with B Corps redefining business success to include social and environmental responsibilities alongside financial performance [22][24]. - The article notes that there are currently 71 certified B Corps in mainland China, indicating a growing movement towards businesses that prioritize broader stakeholder interests [24]. - The relationship between ESG (Environmental, Social, Governance) and B Corp principles is highlighted, suggesting that both frameworks can enhance a company's sustainable development path [24].
当一名商人决定生而“向善”
Hu Xiu· 2025-06-27 03:51
Core Insights - The article discusses the concept of "business for good," highlighting how companies can integrate sustainability into their core operations from the very beginning [5][24] - It emphasizes the importance of long-term thinking in business, where social value and commercial value can coexist and enhance each other [5][24] Group 1: Sustainable Business Practices - Patagonia is highlighted as a pioneer in integrating environmental protection into its business model, known for its durable outdoor clothing and commitment to sustainability [6][10] - The company has a history of provocative marketing, such as its 2011 ad urging consumers not to buy its products to reduce environmental impact [8] - Patagonia donates 1% of its sales to environmental causes and has been using recycled materials since 1993, showcasing its commitment to sustainable practices [8][10] Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [11][12] - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health [12] - QiYue, an organic rice wine company, transformed its business model from organic vegetable farming to organic rice production, using traditional methods to promote sustainability [14][15] Group 3: Community and Consumer Engagement - Both Patagonia and MuMo focus on building community relationships, with Patagonia's stores serving as community hubs [10][19] - QiYue's approach to organic farming has led to visible ecological improvements in the surrounding area, demonstrating the impact of sustainable practices on local ecosystems [16][18] - Consumers are increasingly willing to pay for products that are organic, natural, and sustainable, indicating a shift in market demand towards ethical consumption [18][19] Group 4: Design and Sustainability - REDO, a design company, integrates sustainability into its creative processes, aiming to reduce waste and carbon emissions through innovative design [21][23] - The company collaborates with brands to repurpose materials, such as reusing glass bottles to minimize environmental impact [21][23] - REDO faces challenges in public education and talent development to further its sustainable design initiatives [23] Group 5: B Corp and Social Responsibility - The concept of "benefit corporations" (B Corps) is introduced, emphasizing a broader definition of business success that includes social and environmental responsibilities [24][25] - B Corps are seen as a framework for companies to assess their impact on various stakeholders, promoting transparency and accountability in business practices [25] - The article suggests that sustainable practices can create long-term competitive advantages, even if they do not yield immediate financial returns [18][25]
纵向帮扶引“智”来,省食品检验所专家把脉新丰米酒产业
Nan Fang Nong Cun Bao· 2025-06-21 12:31
Core Viewpoint - The article discusses the efforts to enhance the quality and development of the rice wine industry in Xinfeng County through expert guidance and support from the provincial food inspection institute [2][6][20]. Group 1: Industry Development - Xinfeng County is located in a prime area for the production of rice-flavored liquor, benefiting from unique geographical advantages such as high-quality water sources that significantly enhance the flavor profile of rice wine [7][8]. - The local rice wine industry has a long-standing tradition, particularly in villages like Songshan and Jinyuan, which have developed a unique historical culture around brewing [9][10]. - Despite the traditional brewing methods, the industry faces challenges in upgrading production processes, improving quality, and applying testing technologies [11]. Group 2: Expert Guidance - A team of experts from the provincial food inspection institute conducted on-site evaluations of various traditional brewing workshops, assessing the entire production process from raw material selection to final product brewing [13][14]. - The experts acknowledged the efforts of the workshops in maintaining traditional practices while providing recommendations for improving hygiene conditions, storage equipment, and quality control measures [14][15]. - Specific suggestions were made to enhance the testing system and improve product stability, which are crucial for the industry's growth [15]. Group 3: Strategic Initiatives - Xinfeng County is actively implementing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" to promote local specialty industries [2][18]. - The county aims to establish a regular collaboration with the provincial food inspection institute to explore the unique characteristics of Xinfeng rice wine and improve production processes in small brewing workshops [19][20]. - This initiative is part of a broader strategy to leverage Xinfeng's geographical advantages and enhance its market competitiveness, particularly in the context of the Guangdong-Hong Kong-Macao Greater Bay Area [17][18].
贸易商“囤粮待涨”情绪升温
Qi Huo Ri Bao Wang· 2025-06-19 01:43
Core Viewpoint - Domestic corn prices have shown a strong upward trend since late May, driven by reduced imports and weather concerns affecting new season yields [1][2][12] Group 1: Market Dynamics - The significant decline in imports of corn and its substitutes (wheat, barley, sorghum) has altered the domestic supply structure, shifting from a previously loose supply-demand balance to a tighter one [2][3] - From January to April, China's total grain and grain powder imports fell to 7.81 million tons, a year-on-year decrease of 68.8%, with corn imports dropping by 95.1% to only 440,000 tons [2] - The reduction in imports is attributed to changes in agricultural import policies, international trade relations, and adjustments in domestic crop planting structures [2][3] Group 2: Price Support Factors - The implementation of the minimum purchase price for wheat in Henan has provided support for corn prices, leading to increased buying and stockpiling behavior among traders [6][7] - The current high levels of pig inventory and the initiation of state pork purchases are expected to sustain long-term demand for corn [1][11] Group 3: Weather and Crop Conditions - Despite dry weather conditions in key corn-producing regions, the overall planting progress for summer grains is ahead of previous years, with corn planting continuing smoothly [8][9] - The ongoing drought has raised concerns about the quality and yield of the new corn season, particularly in areas with poor irrigation infrastructure [8][10] Group 4: Future Outlook - Market participants anticipate a gradual increase in domestic corn prices, driven by ongoing buying enthusiasm for both corn and wheat [12] - However, the potential for significant price increases may be limited due to substantial existing inventories of domestic and imported corn, as well as abundant stocks of domestic rice [12]