Core Insights - The white liquor market in 2025 is facing challenges, yet the scattered liquor business is emerging as a lucrative opportunity for major liquor companies [3][15] - The scattered liquor market is expected to grow significantly, with projections indicating a market size of approximately 800 billion yuan in 2024 and likely surpassing 1 trillion yuan in 2025 [13][15] Industry Trends - Major liquor companies are entering the scattered liquor market due to high inventory pressure and price inversion, which has made traditional sales channels less effective [15][18] - The scattered liquor business model has evolved since 2023, with new entrants like Tang San Liang and Zebra Hero targeting younger consumers through modern store designs and experiential consumption [3][12] Company Developments - Gujing Gongjiu opened its first scattered liquor store in December 2025, focusing on community sales and serving as a pilot project [4][5] - Kuaizi Jiu has opened two direct stores in 2025, combining scattered and bottled liquor sales, with prices ranging from 50 to 60 yuan per jin [6] - Anhui Hengjia Gongjiu has entered the scattered liquor market through a franchise model, with prices varying from over 10 yuan to 200 yuan per jin [6] Market Dynamics - The scattered liquor market is characterized by two main types of stores: traditional low-cost outlets and more upscale venues targeting young consumers [3][12] - The market is experiencing a shift from low-quality, low-price offerings to better value products, with an increasing number of young consumers participating [13][19] Financial Performance - In the first three quarters of 2025, 20 listed liquor companies reported a decline in revenue and net profit, with a year-on-year decrease of 5.90% and 6.93% respectively [17] - Kuaizi Jiu reported a significant drop in net profit by 43.39% year-on-year, indicating the financial pressures faced by liquor companies [17]

"徽酒三巨头"扎堆布局散酒生意 场景营销能否破解增长焦虑 【中国白酒网】此轮白酒行业深度调整期间，一向以营销见长的头部安徽酒企，集体拥抱散酒生 意。 记者注意到，古井贡酒推出打酒铺，口子窖布局口子酒坊，迎驾贡酒则专门推出散酒业务，还制定 了三种合作模式。除此之外，我国还出现多个散酒零售连锁品牌。 不过，与过往散酒零售不同，上述酒企的散酒生意更加注重与终端用户的互动和体验，切入日常高 频自饮场景。 白酒行业分析人士蔡学飞告诉记者，行业整体转向存量竞争，依赖传统渠道压货的深度分销模式效 能递减，使得以该模式见长的安徽酒企面临更大的增长压力。 "转型深度体验与场景营销，要求开发更具体验感、故事性与场景适配性的产品，并从广泛铺货转 向构建品牌体验馆、文化沉浸式终端等，营销重心从推动渠道转向拉动消费者。这对于包括徽酒在内的 诸多酒企来说，都将是新的挑战。"蔡学飞说。 知名白酒企业介入散酒业态 日前，古井贡酒首家直营打酒铺在安徽亳州开业。门店主打"前店后坊、现打现卖"，除了传统白酒 香型，还有亳州特色的养生酒、低度的桂花酒和发酵果酒等。 一周前，同为安徽酒企的口子窖在淮北推出首家"口子酒坊"。店内主营各种价格的散酒产品。 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 懂酒谛 作者︱懂酒哥 近日，飞天茅台跌破1499元官方指导价，高端名酒集体陷入价格倒挂困局，曾经引以为傲的价格体系正经历前所未有的崩塌。与此同时，一度被视为"低端 代名词"的散酒市场强势突围，酒企纷纷布局社区打酒铺，"按两售卖、即打即饮"的消费模式悄然崛起，成为行业调整期的最大亮点。 业内分析人士认为，这场横跨高中低端市场的剧烈分化，并非短期价格波动，而是白酒行业深度回调下的必然结果。消费逻辑从"品牌溢价崇拜"向"质价比 为王"的深刻转向，渠道权力从生产商主导向消费者主导的悄然转移，正在重塑整个行业的价值坐标系，而这场变革的影响，将远超价格涨跌本身。 名酒价格"保卫战"失守 曾被视为"硬通货"的飞天茅台也没能扛住价格下滑的命运。12月12日，"今日酒价"数据显示，2025年53度500ml飞天茅台散瓶批发参考价已跌至1485元/瓶， 原箱产品报价为1495元，价格创历史新低，也是首次跌破1499元的官方指导价。此外，茅台终端价格持续下滑，部分渠道甚至出现价格倒挂，有电商平台通 过使用"中英文版"混淆"海外版"，在"双11"期间将飞天茅台价格"打"到13 ...

2025年的安徽街头，一种看似复古的零售模式正在重塑白酒消费市场。口子窖的"口子酒坊"、古井贡酒的古井打酒铺、文王贡酒的"绵甜公式"打酒铺…… 越来越多酒企以"前店后坊、现打现卖"的形式，将白酒消费嵌入社区日常。这并非徽酒独有现象，而是全国范围内酒企渠道下沉与体验升级的缩影。 然而，这绝不是简单的怀旧或复古营销，而是在白酒行业整体增速放缓、存量竞争白热化的时代下谋求新增长点的策略，这场由徽酒率先涉足的打酒铺新 模式，实则是名酒企业在行业寒冬中，为贴近消费者、挖掘新增量而进行的一场深刻的渠道革命与自我革新。 当全国名酒尚在观望时，为何是徽酒军团率先吹响了进军散酒渠道的号角？答案深埋在安徽这片白酒市场中独特的竞争基因与现实的生存压力之中。 首先是极致的省内内卷，逼迫徽酒必须向渠道末端要增长。安徽白酒市场素有"东不入皖"之说，意指其内部竞争异常激烈，外来品牌难以立足。这里不仅 有古井贡酒、口子窖、迎驾贡酒、金种子酒四家上市公司，还有众多区域强势品牌，形成了一超多强、群雄割据的战国格局。 当传统渠道的增长空间见顶，开辟像社区打酒铺这样直面消费者的新终端，就成为在存量中挖掘增量、巩固本土基本盘的必然选择。 其次，传统渠 ...

封面新闻记者 孟梅 欧阳宏宇 即将过去的2025年是科技革命浪潮更加汹涌的一年，当技术创新与传统产业结合又将呈现出怎样的产业变革？ 12月8日，杯莫停中国酒铺创始人李锐在接受封面新闻记者采访时谈到，作为传统行业——白酒业——从业者，需要在纷繁多变的市场中，敏锐捕捉到潜 藏的新机会点，在"守正为基、创新为翼"的打法指引下开辟新局。 李锐：2025年，我们企业的关键词是"守正创新"。 白酒行业是一个传统行业，但我们不能盲目进行颠覆性创新，而是要在创新中坚守根本。 所谓"守正"，就是坚守白酒的品质初心、传统工艺和文化底蕴，尊重行业规律和消费者对正宗白酒的核心需求；所谓"创新"，则是在传承基础上的提升与 突破——无论是优化产品形态、创新营销模式，还是拓展消费场景、升级服务体验，都是对过往行业经验的迭代与赋能。 正是这种"守正为基、创新为翼"的打法，让我们在行业寒冬中开辟了新局，不仅看到了大量市场机会，更坚定了我们走在正确道路上的信念。 封面新闻：回顾2025年，这一年的感悟是什么？ 李锐：2025年，对许多行业而言都是异常艰难的一年，尤其是白酒行业，更是面临前所未有的挑战。但我们没有躺平的资格，更没有平躺的理由。恰恰 ...

Core Viewpoint - The traditional Chinese liquor industry is undergoing a profound transformation from scale expansion to value reconstruction, exemplified by the Sichuan Liquor Group's "14th Five-Year Plan" strategy, which aims to create a more resilient and value-rich industry through a full-chain development model [1][2]. Group 1: Industry Challenges and Transformation - The "smile curve" theory illustrates that the liquor industry's value is concentrated at both ends, with high value in brand and technology, while the middle segment faces low added value and intense competition [2]. - Current challenges such as rational consumption, high channel inventory, and rising personalized demands are forcing companies to rethink their growth logic, moving from point-to-point competition to chain-to-chain competition [2]. - Sichuan Liquor Group's strategy has proven effective, achieving revenue growth from zero to 38 billion yuan and a 26-fold increase in assets over eight years, validating the feasibility of value chain reconstruction [2]. Group 2: Value Chain Reconstruction Path - Sichuan Liquor Group's full-chain model integrates upstream and downstream operations, enhancing its position and profitability by extending from the low-value production segment to high-value areas [3]. - The company has established a research institute with industry experts to strengthen technology development and quality assurance, transforming traditional low-value production into high-value foundational segments [3][4]. - On the branding and service side, Sichuan Liquor Group has created a brand matrix and introduced flexible customization services, breaking traditional boundaries and expanding into personalized solutions [4]. Group 3: "Five-Ring Drive" Strategy - The "Five-Ring Drive" strategy aims to flatten the "smile curve" into a "value plateau," allowing all segments of the industry chain to achieve value enhancement [5]. - By solidifying its position as the largest raw liquor supplier and establishing quality benchmarks, Sichuan Liquor Group is elevating the traditionally low-value raw liquor segment [5]. - The company is building a multi-layered value realization path in the market, addressing diverse consumer needs and enhancing market adaptability [6]. Group 4: Implications for Capital Returns and Risk Resilience - The full-chain model enhances asset returns and capital efficiency, leveraging over 260 liquor companies and 50,000 cellars to achieve significant production capacity with lower capital investment [7]. - The diversified income sources from raw liquor supply, brand sales, and customized services provide stability during market fluctuations, enhancing revenue robustness [7]. - Sichuan Liquor Group's transition from a raw liquor supplier to a comprehensive solution provider with technology and brand capabilities opens up potential for higher market valuations [7]. Group 5: Key Insights for Traditional Industries - The case of Sichuan Liquor Group illustrates that value chain reconstruction is essential for survival in the face of digital transformation and consumer changes [8]. - Successful industry integration requires deep fusion of technology, standards, and data rather than mere physical aggregation [8]. - Competitive advantage now relies on building an open, collaborative ecosystem rather than isolated segment strengths [8]. - The focus should shift from scale-driven growth to efficiency-driven growth, emphasizing sustainable development through productivity and asset optimization [8]. Group 6: Future Outlook - The "14th Five-Year Plan" period is seen as a critical leap for China's industrial system, with Sichuan Liquor Group's model serving as a template for traditional industries to achieve high-quality development through value chain reconstruction [9].

21世纪经济报道记者肖夏 成都报道 八年入账两千亿后，全国最大原酒商率先宣布了下一个五年规划。 11月18日下午，川酒集团"十五五"战略发布暨2025品牌大会上，川酒集团党委书记、董事长曹勇透露 了"十五五"目标：集团力争到2030年实现营收450亿元、利税30亿元，迈入中国白酒第一方阵。 明年将迎来"十五五"规划第一年，目前大部分酒企尚未披露未来五年的经营规划。摆在当前大多数酒企 面前的首要问题，是如何应对需求端的下行压力。 川酒集团则在上述大会上披露了未来规划，并高调总结了成立八年来的成绩单——实现产能60万吨、储 能100万吨，年营收从0增长至380亿元、资产规模增长26倍。 "过去八年，川酒集团累计营收近2000亿元，已经发展成在全国有一定影响力的酒业大集团。"曹勇总 结。 川酒集团2024年收入超过380亿元，就体量而言已跻身酒业前列，但在经营效益如盈利能力等方面，依 然还有提升空间。 21世纪经济报道记者了解到，除了巩固中国最大原酒生产商和供应商的地位，川酒集团接下来将重点聚 焦口粮酒、定制酒、散酒业务，向C端要增量。 依靠与名酒差异化发展走到今天，面对下一个行业周期，川酒集团再次选择了新路径。 ...

Group 1 - The core objective of Chuanjiu Group is to achieve revenue exceeding 45 billion yuan and tax profits reaching 3 billion yuan by 2030, aiming to enter the "first echelon of Chinese liquor" [1] - The company has identified three development directions: staple liquor, bulk liquor, and customized liquor [3] - The staple liquor market is projected to exceed 150 billion yuan in 2024, with over 70% of sales coming from staple liquor products in the first half of 2025, indicating a significant growth opportunity [3] Group 2 - The bulk liquor market is expected to surpass 80 billion yuan in 2024 and exceed 100 billion yuan in 2025, with a compound annual growth rate of over 15% [3] - Chuanjiu Group aims to establish itself as a benchmark for brand development in the bulk liquor sector [3] - The customized liquor market is anticipated to reach 100 billion yuan, with the company having developed a "Chuanjiu Custom" app to facilitate quick custom orders [3]

Core Insights - The emergence of new chain brands in the bulk liquor market, such as "Tang Sanliang", "Zebra Hero", and "Panda Liquor", reflects a shift towards diversified and convenient consumption patterns in the liquor industry [1][5] - The bulk liquor market is experiencing rapid growth, with an estimated market size of 800 billion yuan in 2024, projected to exceed 1 trillion yuan, particularly in the mid-to-high-end segment priced between 50-200 yuan per jin, which is growing at 25% [3][5] Group 1: Market Trends - The trend towards value-for-money has become a key factor influencing consumer decisions, prompting many well-known liquor companies to adjust their product structures and focus on affordable offerings [3][5] - New brands are rapidly expanding their presence, with over a thousand stores established by brands like Bailaoquan and Anning Shaojiu, alongside new entrants like "Tang Sanliang" and "Zebra Hero" [7][8] Group 2: New Store Formats - New-style liquor stores are characterized by modern designs and a wide variety of products, including over 120 SKUs that cater to diverse consumer tastes, enhancing the shopping experience [7][8] - These stores are strategically located within three kilometers of communities and utilize digital tools for instant consumer engagement, making purchasing more convenient [7][8] Group 3: Future Prospects and Challenges - The bulk liquor market is predicted to continue its expansion into lower-tier cities, aligning with consumer preferences for quality and price [9] - Challenges include homogenization of products and marketing strategies, which may lead to consumer fatigue and price wars that could compress profit margins [9] - The lack of industry standards poses risks to product quality, with potential reliance on inferior materials affecting consumer experience [9]

Core Viewpoint - A new individual business named "Zhiquan Liquor Business" has been established in Xianshi Town, Yantan District, Zigong City, with a registered capital of 20,000 RMB, focusing on various food and beverage sales, including alcoholic products and online food sales [1] Business Registration Details - The legal representative of the business is Lin Zhiquan [1] - The business scope includes licensed projects such as food sales, liquor operations, online food sales, and tobacco retail [1] - General projects include online sales (excluding licensed goods), food sales (only pre-packaged food), retail of edible agricultural products, cosmetics, health food, and first-class medical devices [1] Operational Activities - The business is permitted to operate independently based on its business license, except for projects that require approval from relevant authorities [1] - Additional services offered include health and wellness services (non-medical), personal business services, business agency services, agricultural product sales, and delivery services [1]