而事实上，近一年多来，仅在成都就出现了十多个散酒铺的品牌，每个品牌开的店铺有多有少，除了以上两个品牌，还包括唐三两、关爷打酒等品牌。 斑马侠创始人顾磊告诉封面新闻记者，他们去年仅开了10家门店，多为直营店。其门店最早叫侠八斗，后来又曾取名赴刻，最后才确定为斑马侠，今年3 月开始启动品牌授权合作，5月、6月、7月进入快速扩张期，现在已在全国开了100家门店。其中成都开了40家，川渝其他地方开了约20家，北上广深武汉 合肥郑州等核心城市开了40家。 2025年，是白酒行业的重要拐点之年。如今半年已过去，各白酒上市公司半年报陆续发布，上半年行业呈现怎样特点？有哪些现象值得关注？ 即日起，封面新闻推出白酒半年报观察系列稿件，敬请关注。 本期报道关键词：散酒铺快速扩张。 成都街头遍布散酒铺 细心的成都市民会注意到，今年以来，成都街头的散酒铺明显增多。 在记者所在小区楼下，近两月就相继出现了两家散酒铺，先是开了一家"熊猫打酒"，新近又出现一家"斑马侠"散酒铺。 据了解，除了斑马侠，唐三两最多的时候也开了上百家门店，以加盟为主，最近听说略有收缩。其他品牌几家十多家门店不等。 而斑马侠和唐三两，在年初都几乎同时得到了元气森林 ...

Core Viewpoint - The emergence of "Da Jiu Pu" (打酒铺) in China represents a shift in the liquor retail industry, focusing on a more authentic and consumer-friendly experience amidst a challenging market environment for traditional liquor sales [2][14][17] Industry Overview - The liquor retail industry is experiencing a downturn due to macroeconomic adjustments and policy impacts, leading to high inventory levels and price discrepancies [1][14] - The traditional high-end liquor market, driven by business banquets and gift-giving, is declining, prompting a search for more value-driven consumption [14][17] Company Insights - "Tang San Liang Da Jiu Pu" is a new chain founded by Li Menglong, aiming to redefine the perception of loose liquor sales by providing a clean, stylish environment and a focus on quality [3][4][6] - The store offers a variety of liquors, including white wine, beer, and yellow wine, with a unique selling proposition of free tasting and affordable pricing [4][10] Consumer Demographics - The customer base for "Da Jiu Pu" is notably diverse, with over 60% of patrons under 40 years old, and a nearly equal gender distribution, indicating a successful appeal to younger consumers [9][12] - The innovative retail model has attracted a wide range of customers, from young adults to older individuals, breaking traditional gender barriers in liquor consumption [9][12] Business Model and Strategy - The business model emphasizes high-quality, cost-effective products by eliminating unnecessary middlemen costs and focusing on direct consumer engagement [14][16] - "Da Jiu Pu" operates with a transparent pricing strategy, ensuring that consumers receive high-quality products at lower prices, which has resulted in a high conversion rate of first-time buyers [10][13] Market Potential - The "Da Jiu Pu" model is seen as a significant opportunity in the liquor market, with potential for rapid expansion similar to successful beverage brands in the past [15][17] - The founders believe that the current economic climate may actually increase demand for affordable liquor options, as consumers seek cost-effective ways to enjoy social drinking [14][17]