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被抛弃的烟酒店
Sou Hu Cai Jing· 2025-09-30 05:50
作者丨葛畅 "我干了15年烟酒店,今年是最难的一年,真的快撑不下去了!" 近期,笔者密集走访了山东部分区域的烟酒店,与店主们交流发现,今年的烟酒市场普遍气氛冷清。 以往到了国庆、中秋这样的假期,都是十箱八箱往店里堆,店里的陈列都摆满了。但今年双节一起,烟酒店老板们却普遍反馈:不敢大量进货,又不敢不 进货,心里格外煎熬。 消费收缩 "团购订单下滑70%,大额消费没了影" "跟去年相比,最明显的,是团购订单的下滑。" "现在大家团购渠道的订单普遍下滑了70%左右。"老李苦笑道,"这几年商务宴请需求本来就在减少,今年几乎就没了动静。" 白酒的本质是"场景驱动型消费",如老李所言,宴席场景的收缩,无疑让烟酒店再受重创。 "不仅是喝酒场景变少了,更现实的问题是,现在爱喝白酒的人少了,能喝的也不敢随便喝了。"老李告诉笔者,即便是婚宴、升学宴等传统宴席用酒,也 常常出现送10箱过去,能拉回来9箱的情况。 除此之外,也有店主补充道,尽管部分客户的用酒情况一如既往,但在价格选择上也有了明显的变化。 "过去逢年过节,买酒讲究面子、牌子,现在不少消费者更关注性价比,尽管店里还有人买,但客单价明显降低了。比如,以前喝梦之蓝的客户,现 ...
半年报系列报道:散酒铺快速扩张丨封面观酒
Sou Hu Cai Jing· 2025-08-18 20:06
Core Viewpoint - The year 2025 is seen as a pivotal point for the liquor industry, with significant changes observed in the market, particularly the rapid expansion of scattered liquor shops in Chengdu [1] Industry Trends - There has been a noticeable increase in scattered liquor shops in Chengdu throughout the year, with multiple new brands emerging [3][5] - The new scattered liquor shops are designed to resemble modern tea beverage stores, featuring stylish decor and a wide variety of products [8][10] - The target demographic for these new liquor shops is primarily young adults aged 20 to 35, who prioritize taste over brand recognition [10][14] Company Developments - The brand "Zebra Hero" has rapidly expanded from 10 stores last year to 100 stores nationwide, with 40 located in Chengdu [5][17] - Other brands like "Tang San Liang" have also seen significant growth, although they are reportedly experiencing some contraction recently [7] - The Sichuan Liquor Group is entering the scattered liquor shop market, leveraging its strong raw liquor resources for nationwide expansion [7] Market Dynamics - The expansion of new-style scattered liquor shops is occurring despite the traditional liquor channels facing significant pressure, particularly due to recent regulations [15] - While the rapid growth of scattered liquor shops is notable, their current market share remains small, suggesting limited short-term impact on the overall industry [16] - The goal for new-style scattered liquor shops is to open 200 to 300 stores this year, with a long-term vision of reaching a scale of 10,000 stores [17][19] Future Outlook - The potential for new-style scattered liquor shops is believed to be greater than that of new tea beverage stores, with successful examples already established in the market [18] - The industry is still in its early stages, and the overall impact of this new model on the liquor market remains to be fully assessed [23]
悄然兴起的“打酒铺”,有人说像散酒“拼多多”!新型散酒连锁正重塑酒饮消费逻辑?
Mei Ri Jing Ji Xin Wen· 2025-07-04 10:43
Core Viewpoint - The emergence of "Da Jiu Pu" (打酒铺) in China represents a shift in the liquor retail industry, focusing on a more authentic and consumer-friendly experience amidst a challenging market environment for traditional liquor sales [2][14][17] Industry Overview - The liquor retail industry is experiencing a downturn due to macroeconomic adjustments and policy impacts, leading to high inventory levels and price discrepancies [1][14] - The traditional high-end liquor market, driven by business banquets and gift-giving, is declining, prompting a search for more value-driven consumption [14][17] Company Insights - "Tang San Liang Da Jiu Pu" is a new chain founded by Li Menglong, aiming to redefine the perception of loose liquor sales by providing a clean, stylish environment and a focus on quality [3][4][6] - The store offers a variety of liquors, including white wine, beer, and yellow wine, with a unique selling proposition of free tasting and affordable pricing [4][10] Consumer Demographics - The customer base for "Da Jiu Pu" is notably diverse, with over 60% of patrons under 40 years old, and a nearly equal gender distribution, indicating a successful appeal to younger consumers [9][12] - The innovative retail model has attracted a wide range of customers, from young adults to older individuals, breaking traditional gender barriers in liquor consumption [9][12] Business Model and Strategy - The business model emphasizes high-quality, cost-effective products by eliminating unnecessary middlemen costs and focusing on direct consumer engagement [14][16] - "Da Jiu Pu" operates with a transparent pricing strategy, ensuring that consumers receive high-quality products at lower prices, which has resulted in a high conversion rate of first-time buyers [10][13] Market Potential - The "Da Jiu Pu" model is seen as a significant opportunity in the liquor market, with potential for rapid expansion similar to successful beverage brands in the past [15][17] - The founders believe that the current economic climate may actually increase demand for affordable liquor options, as consumers seek cost-effective ways to enjoy social drinking [14][17]