不知不觉之间，今年双十一就这么结束了，不少网友都感觉氛围平淡，像什么都没发生，然而数据却显 示出另一番景象…… 数据暴涨VS集体"冷感" 2023年双十一全平台销售额1.13万亿元，2024年直接冲到1.44万亿元。 可现在走进办公室，很少有人再提双十一的话题，大家该工作工作，偶尔聊购物也是按需购买，再也没 有那种集体"剁手"的兴奋劲。 快递站的变化更明显，往年双十一过后，小区快递站门口排满长队，货架上的包裹堆得像小山，取件要 找半天，快递员忙得脚不沾地。 今年呢？快递站始终井然有序，货架上的包裹没有出现堆积，取件基本不用排队，甚至不少快递员说， 今年的派件量和平日差别不大。 2025年的数据更让人惊讶，全网电商销售总额直接突破1.6万亿大关，同比还涨了14.2%。 事实上，从23年到24年，双十一大盘仍在持续增长，而且今年的涨幅更是出乎许多人的意料。 所以，今年销售额到底达到了多少？为什么会出现这种状况？ 今年双十一刚过，不少人都有过类似的经历：直到11月中旬活动快结束了，才猛然想起"哦，今年双十 一都快完了"。 放在以前，这根本不可想象。 连续三年稳步上涨的成绩单，按理说该是全民狂欢的架势，但一份调研显示 ...

Core Viewpoint - A rising trend of "self-sufficient" clothing among young people is emerging, where they prefer to select fabrics and customize their clothing, significantly reducing costs compared to ready-made garments [1][3]. Group 1: Consumer Behavior Shift - The "Tao Bu" (fabric hunting) trend represents a consumer awakening, with young people shifting focus from brand prestige to cost-effectiveness and practicality [3][8]. - Young consumers are redefining "value" by prioritizing practical benefits over brand allure, leading to a new trend of frugality [3][8]. Group 2: Personalization and Creativity - The appeal of "Tao Bu" lies not only in cost savings but also in the ability to express individuality and achieve a sense of accomplishment through personalized clothing [3][5]. - Young people are increasingly becoming the "curators" of their wardrobes, incorporating unique designs and features into their custom-made garments [3][5]. Group 3: Social Media Influence - Topics related to "Tao Bu" have gained significant traction on social media platforms, with millions of views on tutorials and guides that help young people create unique wardrobes on a budget [5][8]. - The phenomenon reflects a deeper value change among young consumers, where the ability to create is becoming a new social currency, overshadowing traditional markers of identity based on ownership [5][8]. Group 4: E-commerce Trends - Data indicates that consumer behavior during events like "Double Eleven" is evolving towards more rational, quality-focused, and personalized purchasing decisions [8]. - Young consumers are increasingly opting for practical solutions, as evidenced by their engagement in both online and offline fabric selection and design processes [8].