以下文章来源于硬壳INK ，作者袋子爱好者 硬壳INK . 当下年轻人的生活、消费与情感观察。 它不如奶茶袋子质量好， 也不像纸箱、水瓶可以二次回收。 文 ｜ 杨一凡 来源｜ 硬壳INK（ID：xjblvyou） 封面来源 ｜ 视觉中国 对老练的都市打工人来说，本地生活平台几乎能用最快速度买到你任何想要的商品。 快节奏生活下，我们早已习惯下班路上用手机下单，然后人和外卖同时抵达家门口的便利。 然而新的烦恼也一并到来。 使用本地生活平台，经常会收到几个 免费附赠的无纺布袋子。 它们洁白、崭新、边缘还能隐约看到平整的折痕。 袋子命运通常在取出商品之后，就被扔在角落。 很快印着各种平台Logo的白色袋子堆积小山。 人们也开始对家里源源不断刷新出的无纺布袋感到头疼。 它不如奶茶袋子质量好，也不像纸箱、水瓶可以二次回收。 食之无味弃之可惜的无纺布袋子，成了比昔日奶茶包装袋更为棘手的存在。 堆积如山的袋子 还能干什么？ 在你我生活平台经济的今天，生鲜超市自带的奶茶袋、冰袋、无纺布袋正在成为一种隐形且被动接收的 "额外垃圾" 。 这种袋子不能和食物以及液体接触。 通常情况下用这些袋子装干垃圾，带去超市买菜已经算是比较环保的 ...

Group 1 - The phenomenon of "old man happiness" electric vehicles reflects a shift in consumer behavior, where products marketed as "age-friendly" are priced beyond the affordability of younger consumers, who instead rely on shared bicycles for commuting [3][5] - The "silver economy" market is filled with overpriced, single-function products that create new consumption anxieties under the guise of filial piety, leading to a disconnect between product pricing and actual consumer needs [3][8] - Young consumers are increasingly prioritizing immersive experiences over traditional purchases, with significant portions of their income allocated to housing and debt repayment, resulting in a preference for low-cost, immediate gratification options [5][8] Group 2 - The traditional business model of "old man happiness" is failing, as evidenced by the high price of smart massage chairs deterring 90% of potential buyers, while younger consumers still purchase them to demonstrate usage to their parents [8][14] - In contrast, the gaming industry, particularly with strategy games like "Three Kingdoms: Strategy Determination," is innovating by lowering participation barriers and enhancing user experience through strategic gameplay [10][12] - The game's design encourages players to find their unique roles and strategies, mirroring the need for consumers to identify genuine value in products rather than succumbing to superficial demands [10][14] Group 3 - The "Three Kingdoms: Strategy Determination" game exemplifies modern consumption philosophy, where players' choices impact outcomes, reflecting the awakening of young consumers who support environmentally friendly and culturally rich products [16] - The game's mechanics, such as the "Tactics" system, highlight the importance of knowledge and strategy in consumption, encouraging consumers to discern quality products that enhance their lives [16] - The success of the game indicates a broader trend where consumers are willing to invest in experiences that offer cumulative joy and personal growth, moving away from superficial purchases [14][16]

Core Viewpoint - The article highlights the evolving public perception of Wei Jianjun, the CEO of Great Wall Motors, as he successfully builds his personal brand through live streaming and direct communication with consumers, contrasting with the broader automotive industry's marketing trends [4][8][23]. Group 1: Personal Branding and Communication - Wei Jianjun has effectively utilized live streaming to connect with consumers, showcasing a blend of humor and authenticity that resonates well with the audience [2][4]. - Unlike other automotive executives who have faced backlash for over-promising, Wei's straightforward and honest communication style has garnered him increasing popularity and trust among consumers [8][10][21]. - His approach emphasizes transparency and a focus on product quality over flashy marketing tactics, aligning with a growing consumer demand for authenticity [9][10][23]. Group 2: Industry Trends and Consumer Behavior - The automotive industry is experiencing a shift where consumers are becoming more discerning, moving away from flashy marketing towards a preference for genuine product quality and reliability [5][9]. - As new brands promote unverified innovations, consumers are increasingly skeptical, leading to a resurgence in appreciation for traditional, proven designs [5][6][10]. - The article draws parallels between changing food trends and automotive consumer behavior, indicating a broader movement towards healthier, more authentic choices in both sectors [4][5]. Group 3: Company Performance and Strategy - Great Wall Motors has maintained a strong financial performance, with projected revenues of 201.95 billion and a net profit of 12.692 billion for 2024, surpassing industry averages [17][18]. - The company focuses on long-term health and quality over short-term sales figures, with Wei emphasizing that true success lies in product quality and customer satisfaction [18][20]. - Great Wall's commitment to technical innovation and product integrity has established a competitive edge, allowing it to thrive in a challenging market environment [20][21][23].