有位网友说，上周去家附近的商场逛了一圈，刚上三楼就被惊到了： 整排的女装专柜前空空荡荡，导购员比顾客还多，三三两两聚在一起闲聊。 电梯口的促销海报贴得眼花缭乱，却没几个人驻足细看，唯独一楼的小吃摊前排着队，烟火气成了这座 商场仅存的热闹。 不止这一家，北上广深的朋友都在吐槽，曾经挤得人挪不开脚的商场，如今冷清得让人不敢认。 有人说这是中产没钱消费了，可数据却狠狠打了脸。 2024年中国高端消费市场规模高达1.63万亿元，不降反增。 这笔巨款没有凭空消失，而是悄悄完成了一场大迁徙，从商场的玻璃柜台，流到了更聪明的消费渠道 里。 以前大家愿意逛商场，多多少少是为那个环境买单。但现在，消费者的算盘打得比谁都精。 你想想看，市中心寸土寸金，那些顶级商场的专柜每平米租金甚至能把人吓退，再加上豪华的装修折 旧、那一层层经销商的加价、导购的提成，最终这笔账算在谁头上？还是消费者。 一件出厂价不过200元的卫衣，在商场挂个牌子就要卖到800元，甚至更高。以前这种定价逻辑畅通无 阻，是因为信息有壁垒。 但到了2025年，大家都醒了。有个数据很扎心：72%的人直言商场溢价太高。这不是大家买不起，是不 愿意当"冤大头"了。 这就是 ...

价格腰斩销量爆涨 说句实在话，今年车厘子的降价幅度，用"过山车式下跌"形容一点不夸张。 你发现没，今年冬天的水果圈，车厘子直接杀疯了！以前逛超市，它都规规矩矩摆在进口区的冷柜里， 价格牌看得人倒吸一口凉气，号称"月薪一万都吃不起"的贵族水果。 现在倒好，不管是菜市场的小摊，还是外卖软件的生鲜专区，满眼都是红彤彤的车厘子，堪称"霸屏"模 式。 更绝的是价格，2J级25块钱一斤随便挑，3J整箱买才40块一斤，网上全是"刚付完钱就降40"的吐槽，可 吐槽归吐槽，没人真的拒绝这波实惠，反而掀起了全民囤货潮，不少人调侃"现在囤车厘子像囤白菜"。 就拿山东济南八里桥市场来说，这里的价格最有代表性，散装1J车厘子20块钱一斤，2J级的也才25块， 对比去年同期45块一斤的价格，直接腰斩。 要是整箱买更划算，10斤装的比去年便宜了近一百块，相当于白送两斤。 线上平台的促销更是卷到飞起，大润发在抖音搞团购，2.5公斤装的2J车厘子才124块，3J级的146块就 能拿下，核销时间截止到1月11日，现货刚上架就被抢空，不少网友留言"手慢无，蹲了三天才抢到"。 本以为价格跌这么狠会滞销，结果恰恰相反，销量直接翻了番。济南八里桥市场的 ...

东方网记者程琦12月9日报道：今年的双12，你参与了吗？到底便宜吗？年终岁末，备受关注的"双十二"大促已在各大电商平台拉起了序幕。然而，与平台 高调宣传形成对比的是，社交平台上充斥着对"先涨后降"、"规则复杂"的吐槽。有消费者直言"涨价就不买了"，更多人则感到"购物节疲劳"。 然而，与线上的争议形成鲜明对比的是，线下的家电市场却异常火热，"以旧换新"订单量同比翻倍增长，功能升级的"新质家电"备受追捧。一边是"购物节 疲劳"下的消费觉醒，一边是"精准补贴"下的消费热情释放，今年的双12，正上演着一幕耐人寻味的"冰火两重天"。 对此，中国消费者协会、中国市场监督管理学会发布消费提示，消费者要警惕"价格魔术" ，谨防"优惠陷阱"，认清"低价"本质，理性消费。 消费者的"盲盒"体验：有人"捡漏"，更多人感觉"被套路" 对于守候在屏幕前的消费者而言，今年的"双十二"更像一个巨大的"盲盒"，开出的结果截然不同。 | 18:40 | | ll & [1 | | --- | --- | --- | | 安吉丽娜老李 | | 关注 | | | - ) | D | "所有商家都涨价了！全网都疯了吧？"消费者"安吉丽娜老李"在社交 ...

Core Viewpoint - A rising trend of "self-sufficient" clothing among young people is emerging, where they prefer to select fabrics and customize their clothing, significantly reducing costs compared to ready-made garments [1][3]. Group 1: Consumer Behavior Shift - The "Tao Bu" (fabric hunting) trend represents a consumer awakening, with young people shifting focus from brand prestige to cost-effectiveness and practicality [3][8]. - Young consumers are redefining "value" by prioritizing practical benefits over brand allure, leading to a new trend of frugality [3][8]. Group 2: Personalization and Creativity - The appeal of "Tao Bu" lies not only in cost savings but also in the ability to express individuality and achieve a sense of accomplishment through personalized clothing [3][5]. - Young people are increasingly becoming the "curators" of their wardrobes, incorporating unique designs and features into their custom-made garments [3][5]. Group 3: Social Media Influence - Topics related to "Tao Bu" have gained significant traction on social media platforms, with millions of views on tutorials and guides that help young people create unique wardrobes on a budget [5][8]. - The phenomenon reflects a deeper value change among young consumers, where the ability to create is becoming a new social currency, overshadowing traditional markers of identity based on ownership [5][8]. Group 4: E-commerce Trends - Data indicates that consumer behavior during events like "Double Eleven" is evolving towards more rational, quality-focused, and personalized purchasing decisions [8]. - Young consumers are increasingly opting for practical solutions, as evidenced by their engagement in both online and offline fabric selection and design processes [8].

Core Insights - The hotel industry is experiencing a significant disparity, with some hotels facing closures while new entrants continue to emerge, reflecting a duality in market performance [2][3][47] Price Surge During Holidays - During the recent National Day and Mid-Autumn Festival holidays, hotel prices surged dramatically, with budget hotels increasing from around 100 yuan to over 1000 yuan per night [1][8][20] - Many travelers had to cancel or adjust their plans due to exorbitant hotel prices, with some hotel rates increasing by over 200% compared to regular prices [13][15][19] Consumer Behavior Changes - Consumers are becoming more discerning, opting for higher-quality accommodations like five-star hotels instead of overpriced budget options, leading to a shift in market dynamics [22][31][47] - Younger travelers are exploring alternative accommodations such as camping, with a reported 230% increase in camping gear sales during the holiday period [34][47] Industry Performance Metrics - The hotel industry is facing overall declines, with average daily rates (ADR) dropping by 5.8% to 200 yuan and occupancy rates decreasing by 2.5 percentage points to 58.8% [36][37] - The number of hotel rooms in China has increased significantly, from 13.47 million in 2021 to an expected 18 million by the end of 2025, yet profitability remains a challenge for many operators [37][38] Market Dynamics - The five-star hotel segment is contracting, with a decrease from 850 hotels in 2020 to 736 by the third quarter of 2024, indicating a shift in consumer preferences and economic pressures [38][39] - The high-end hotel market is under pressure due to reduced corporate travel budgets, with a reported average decline of 15% to 20% in business travel spending over the past three years [39][40] Operational Challenges - Many hotel operators are struggling to balance seasonal pricing pressures with operational costs, leading to a reliance on peak season pricing to maintain profitability [44][46] - The recent price hikes during peak seasons are a reflection of market dynamics and structural challenges within the industry, as operators navigate between consumer expectations and financial viability [47]

Core Viewpoint - The article discusses the growing issue of excess non-woven bags provided by local lifestyle platforms, highlighting their environmental implications and the challenges consumers face in repurposing them [6][15][44]. Group 1: Consumer Behavior - Consumers are increasingly receiving non-woven bags as free gifts from local lifestyle platforms, leading to an accumulation of these bags at home [6][20]. - Many consumers express frustration over the inability to effectively utilize or recycle these bags, resulting in them being discarded or stored away [11][44]. - The article notes that over 40% of respondents are unwilling to reuse non-woven bags due to poor quality or unattractive appearance [44]. Group 2: Environmental Impact - Non-woven bags, often made from polypropylene, have a slow degradation process similar to traditional plastic bags, raising concerns about their environmental footprint [38][39]. - The production of non-woven bags may generate more carbon emissions than that of plastic bags, emphasizing the importance of repeated use to mitigate environmental damage [39]. - The lack of recycling options for non-woven bags contributes to their accumulation in households, creating a paradox of being marketed as eco-friendly alternatives while posing disposal challenges [40][41]. Group 3: Innovative Uses and Consumer Creativity - Consumers are exploring various creative uses for non-woven bags, such as using them for pet waste, as temporary mats at events, or for storage [26][31]. - The emergence of "non-woven bag storage techniques" on social media indicates a shift towards finding practical applications for these bags [24]. - Despite attempts to sell excess bags on second-hand platforms, there is little demand, highlighting the difficulty in repurposing them effectively [34]. Group 4: Market Dynamics - The article suggests that as consumer spending power increases and e-commerce platforms expand, the issue of excess non-woven bags may worsen [47]. - There is a generational shift in attitudes towards accumulation, with younger consumers more inclined to seek innovative uses rather than simply hoarding [48][50]. - Businesses face pressure to provide bags to avoid negative feedback, creating a cycle of excess that consumers must navigate [46].

Group 1 - The phenomenon of "old man happiness" electric vehicles reflects a shift in consumer behavior, where products marketed as "age-friendly" are priced beyond the affordability of younger consumers, who instead rely on shared bicycles for commuting [3][5] - The "silver economy" market is filled with overpriced, single-function products that create new consumption anxieties under the guise of filial piety, leading to a disconnect between product pricing and actual consumer needs [3][8] - Young consumers are increasingly prioritizing immersive experiences over traditional purchases, with significant portions of their income allocated to housing and debt repayment, resulting in a preference for low-cost, immediate gratification options [5][8] Group 2 - The traditional business model of "old man happiness" is failing, as evidenced by the high price of smart massage chairs deterring 90% of potential buyers, while younger consumers still purchase them to demonstrate usage to their parents [8][14] - In contrast, the gaming industry, particularly with strategy games like "Three Kingdoms: Strategy Determination," is innovating by lowering participation barriers and enhancing user experience through strategic gameplay [10][12] - The game's design encourages players to find their unique roles and strategies, mirroring the need for consumers to identify genuine value in products rather than succumbing to superficial demands [10][14] Group 3 - The "Three Kingdoms: Strategy Determination" game exemplifies modern consumption philosophy, where players' choices impact outcomes, reflecting the awakening of young consumers who support environmentally friendly and culturally rich products [16] - The game's mechanics, such as the "Tactics" system, highlight the importance of knowledge and strategy in consumption, encouraging consumers to discern quality products that enhance their lives [16] - The success of the game indicates a broader trend where consumers are willing to invest in experiences that offer cumulative joy and personal growth, moving away from superficial purchases [14][16]

Core Viewpoint - The article highlights the evolving public perception of Wei Jianjun, the CEO of Great Wall Motors, as he successfully builds his personal brand through live streaming and direct communication with consumers, contrasting with the broader automotive industry's marketing trends [4][8][23]. Group 1: Personal Branding and Communication - Wei Jianjun has effectively utilized live streaming to connect with consumers, showcasing a blend of humor and authenticity that resonates well with the audience [2][4]. - Unlike other automotive executives who have faced backlash for over-promising, Wei's straightforward and honest communication style has garnered him increasing popularity and trust among consumers [8][10][21]. - His approach emphasizes transparency and a focus on product quality over flashy marketing tactics, aligning with a growing consumer demand for authenticity [9][10][23]. Group 2: Industry Trends and Consumer Behavior - The automotive industry is experiencing a shift where consumers are becoming more discerning, moving away from flashy marketing towards a preference for genuine product quality and reliability [5][9]. - As new brands promote unverified innovations, consumers are increasingly skeptical, leading to a resurgence in appreciation for traditional, proven designs [5][6][10]. - The article draws parallels between changing food trends and automotive consumer behavior, indicating a broader movement towards healthier, more authentic choices in both sectors [4][5]. Group 3: Company Performance and Strategy - Great Wall Motors has maintained a strong financial performance, with projected revenues of 201.95 billion and a net profit of 12.692 billion for 2024, surpassing industry averages [17][18]. - The company focuses on long-term health and quality over short-term sales figures, with Wei emphasizing that true success lies in product quality and customer satisfaction [18][20]. - Great Wall's commitment to technical innovation and product integrity has established a competitive edge, allowing it to thrive in a challenging market environment [20][21][23].