新能源与智能化技术融合

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3月汽车消费品牌TOP15,新能源与智驾技术融合|世研消费指数品牌榜
3 6 Ke· 2025-06-25 08:39
Group 1 - The core trend in the automotive industry is the deep integration of new energy and intelligent driving technology, with multiple brands launching new models in March [2] - BYD leads the ranking with a sales figure of 1.93 million units, followed by Volkswagen at 1.82 million and Xpeng at 1.29 million, indicating strong competition among top brands [1] - The market is shifting from a price war to a focus on capturing consumer mindsets in lower-tier cities, with brands employing strategies like localized service networks and precise marketing [3] Group 2 - The 2025 Xpeng G6 was launched on March 13, achieving over 5,000 pre-orders within 7 minutes, showcasing strong consumer interest in intelligent features [2] - Leap Motor introduced the global model Leap B10, which integrates advanced lidar systems into a more affordable price range, demonstrating a commitment to cost control and performance [2] - BYD's strategy includes a limited-time price reduction for non-intelligent driving versions of its models, aiming to enhance market penetration of intelligent driving features [3]