Group 1 - The overall score of the Chinese electric vehicle (EV) industry reached 806 points in 2025, marking the first time it has surpassed 800 points since the research began in 2021, with all factor scores increasing by more than 12 points [1] - The research evaluates owner satisfaction across 11 performance categories and 45 elements, covering 122 models from 48 brands, serving as a crucial reference for manufacturers in designing and developing new energy products [1] - The market is shifting from "incremental logic" to "stock reconstruction," with first-time buyers now accounting for less than 60% of the EV market, while domestic new force brands have achieved breakthroughs in both sales and product appeal scores [1] Group 2 - The continuous rise in overall scores is attributed to advancements in battery technology, with mainstream models priced under 300,000 yuan showing improvements in battery capacity to meet user demands for extended range [2] - User expectations have shifted from focusing on technical parameters to overall trust in usability, with scores for range economy and charging experience increasing by 22 and 18 points respectively compared to last year [2] - The proportion of plug-in hybrid vehicle users increased by 9 percentage points from 2024 to 41.5%, indicating a growing acceptance of hybrid technology, with perceived experience differences between hybrid and pure electric models narrowing to within 2 points [3]

Core Insights - The 2025 China New Energy Vehicle (NEV) Appeal Index (NEV-APEAL) by J.D. Power shows an overall score of 806 points, marking the first time it has surpassed 800 since the study began in 2021, with all factor scores increasing by over 12 points [1][2] - Key factors such as range economy and charging experience saw significant improvements, with scores rising by 22 points and 18 points respectively, indicating a shift in user focus towards practicality and travel confidence [1][2] - Domestic new force brands in China's NEV market have achieved breakthroughs in both sales and product appeal scores, while international brands face pressure on market share and have been surpassed in product appeal index scores, indicating a risk of marginalization [1] Industry Trends - The overall score increase is attributed to advancements in battery technology, particularly for mainstream models priced under 300,000 RMB, which have seen varying degrees of battery capacity improvements to meet user demands for extended range [2] - The upcoming implementation of new national standards for battery safety is expected to shift the focus of battery research from maximizing range to ensuring safety [2] - The rapid rise of domestic new force and innovative brands is notable, while international brands must find ways to innovate and regain consumer favor in the competitive Chinese market [2]