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“数据+”“跨界+” 观察·汽车产业加速向新质生产力跃迁
Yang Shi Wang· 2025-11-23 04:00
央视网消息:2025广州国际车展正在举行。在中国新能源汽车市场巨大的需求驱动下,不少跨国车企纷纷推出了针对中国市场的新产品,同时 加速与中国企业在新能源领域开展本土化合作。 这家跨国车企自2024年广州国际车展上首发新能源概念车后,2025年再次首发全新SUV概念车。它的定义完全契合中国高质量发展新能能源汽 车的理念,搭载800伏高压,续航里程超过700公里。不仅如此,加速与中国本土化合作,是这家跨国车企全新的战略。 大数据赋能 创造汽车产业发展新动能 在跨国车企加速与中国在新能源汽车领域开展合作的同时,中国正在拓展汽车产业的新质生产要素。这其中,大数据正成为产业发展的新动 能。 奥迪·上汽合作项目CEO宋斐明表示,中国是奥迪全球战略布局中最为重要的市场之一。他们与上汽集团合作采用了中德协同的研发模式,德 国团队与中国本土团队紧密合作,将德国品质与安全标准,与中国数字生态实现无缝融合,让他们对品牌的未来充满信心。 美国福特相关负责人表示,在新能源汽车领域,之所以跨国车企加速与中国的合作,主要原因在于中国有强大并且完善的新能源汽车产业链。 福特中国总裁兼首席执行官吴胜波表示,中国培养整个新能源汽车的产业链,至少 ...
视频丨跨国车企加速与中国开展新能源领域合作 AI成产业新动能
Yang Shi Xin Wen· 2025-11-23 00:54
正在举办的2025广州国际车展上,记者注意到,在中国新能源汽车市场巨大的需求驱动下,不少跨国车企纷纷推出针对中国市场的新产品,同时加速与中国 在新能源领域的本土化合作。 这家跨国车企自去年广州国际车展上首发新能源概念车后,今年再次首发全新SUV概念车,它的定义完全契合中国高质量发展新源汽车的理念,搭载800伏 高压,续航里程超过700公里。不仅如此,加速与中国本土化合作,是这家跨国车企全新的战略。 奥迪·上汽合作项目CEO宋斐明:中国是奥迪全球战略布局中最为重要的市场之一。我们与上汽集团合作采用了中德协同的研发模式——德国团队与中国本 土团队紧密合作,将德国品质与安全标准,与中国数字生态实现无缝融合,让我们对品牌的未来充满信心。 美国福特相关负责人表示,在新能源汽车领域,之所以跨国车企加速与中国的合作,主要原因在于中国有强大并且完善的新能源汽车产业链。 福特汽车公司副总裁 吴胜波:中国培养整个新能源汽车的产业链,至少有15年到20年的时间,中国新能源汽车产业链发展非常好,这几年各个品牌新能源 车的爆发,实际上是一个厚积薄发的过程。 德国梅赛德斯-奔驰带来了首款F1赛车的纯电车型,它搭载了全球先进的电驱技术,这 ...
蔚来李斌:很多友商两、三年前决策做增程产品,路线完全可以理解
Xin Lang Ke Ji· 2025-11-21 04:19
Core Insights - The trend towards pure electric vehicles (EVs) is becoming increasingly clear in the automotive industry [1] - Market data indicates a 20% increase in pure electric vehicle sales in October, while range-extended models saw a 20% decline [1][2] Group 1: Industry Trends - The automotive industry requires product decisions to be made two to three years in advance, making it challenging to predict future trends [1] - There has been a shift in consumer mindset, with users becoming more accepting of the development of pure electric technology [2] Group 2: Company Positioning - The company will continue to adhere to a technology route that aligns with market trends and will improve products and business models based on market feedback [2] - The founder of the company expressed that large battery range-extended vehicles compromise on design aspects to accommodate their transitional role, affecting battery usability, range, cost, and weight compared to pure electric products [1]
蔚来李斌:纯电趋势已经越来越清楚
Xin Lang Ke Ji· 2025-11-21 04:17
专题:2025广州国际车展 对于"有人认为大电池的增程就是纯电"这个观点,李斌表示,大电池增程车型在前备箱空间、后备箱空 间布置增程器油箱等方面会做出妥协,以适应其作为过渡方案的定位。此外,电池容量虽大,但仍需为 纯电行驶区间做设计上的调整,导致其在电池可用区间、续航能力、成本和重量等方面相比纯电产品有 所牺牲。 "这只是我的理解,不代表用户的看法。这个最后还是市场说了算。如果大家都买大电池增城,那说明 他们就对了。"但李斌也表示,目前市场数据显示,纯电车型的销量在增长10月份增长了20%,而增程 车型则有所下降,10月份下降了20%。 用户的心智也在发生变化,倾向于更加接受纯电技术的发展方向。公司将继续坚持符合趋势的技术路 线,并根据市场反馈不断改进和改善产品与商业模式。 责任编辑:李思阳 11月21日,在广州车展上,蔚来汽车创始人、董事长、CEO李斌表示,纯电趋势已经越来越清楚。 李斌表示,汽车行业的产品决策通常需要提前两三年去预判未来的趋势。很多友商两年前或三年前决策 做增程路线的产品,这个路线完全可以理解。 "因为在那个时间点,这个增程确实是巅峰的时期,在那个时间点有大的大增城大的SUV的产品,不管 ...
年内三现负增长!增程车“续航焦虑”没解决,先遇市场焦虑
Guo Ji Jin Rong Bao· 2025-11-12 13:28
Core Insights - The range-extended electric vehicle (REEV) market is facing growth bottlenecks, with wholesale sales in October dropping to 121,000 units, a year-on-year decline of 1.9%, marking the third negative growth in the first ten months of the year [1][9] - In contrast, pure electric vehicle (BEV) sales have shown robust growth, with a year-on-year increase of 31.6% in October, maintaining an average monthly growth rate above 30% throughout the year [3][9] Sales Performance - October wholesale sales for REEVs: 121,000 units, down 1.9% year-on-year [2] - Year-to-date REEV sales: 1.826 million units, down 1.1% year-on-year [9] - BEV sales in October: 1.02 million units, up 31.6% year-on-year [2] - Plug-in hybrid electric vehicle (PHEV) sales in October: 480,000 units, up 2% year-on-year [2] Market Dynamics - The REEV market, once dominated by the Li Auto ONE, has seen increased competition with new entrants like AITO and Deep Blue, yet Li Auto still holds nearly 60% market share [4][5] - The total sales of REEVs are projected to exceed 1 million units by 2024, with a significant increase in brand participation [7] Consumer Sentiment and Challenges - REEVs were initially favored for their "no range anxiety" feature, but advancements in BEV technology have diminished this advantage [9] - Consumer complaints regarding REEVs have surged by 280% in 2024, with over 70% of complaints related to range misrepresentation, high fuel consumption when depleted, and battery issues [9] Regulatory Environment - Policy changes are impacting the REEV market, with a shift in tax incentives starting in 2026, which will reduce the cost advantage of REEVs compared to traditional fuel vehicles [10] - New regulations will require REEVs to meet specific criteria, such as a minimum electric range of 100 kilometers, potentially leading to the elimination of lower-range models from the market [10]
五大车型集中上市 金杯欲重返商用车头部阵营
Guo Ji Jin Rong Bao· 2025-10-31 15:12
Core Viewpoint - Jinbei Automobile, a former leader in China's commercial vehicle market, has launched five new models and announced a global renewal strategy to re-establish its position in the industry [2]. Group 1: Strategic Directions - The renewal strategy focuses on three main areas: upgrading manufacturing to a 4.0 intelligent factory, implementing a "fuel + pure electric + multi-energy" parallel strategy for products, and adopting a dual-driven sales model of "domestic experience reshaping + overseas localization" [2]. - Jinbei has introduced five models, including three fuel vehicles and two pure electric vehicles, priced between 76,900 and 185,800 yuan, targeting logistics and business scenarios [2]. Group 2: Technological Advancements - The company has launched L2 level intelligent driving vehicles and is simultaneously validating L3+ technology while planning for L4 level deployment [2]. - Jinbei showcased L3+ autonomous driving vehicles and special modified vehicles, highlighting the product's extensibility [2]. Group 3: Partnerships and Market Expansion - Jinbei signed a 200 million yuan order with Toyota Tsusho, focusing on vehicle sales and channel expansion, with established channels in the Saudi market [2]. - The collaboration aims to transition from technical cooperation to global market synergy [2]. Group 4: Market Positioning - As a veteran company that once held a 75% market share in the medium commercial vehicle segment, Jinbei is attempting to restart growth with a multi-energy product matrix and a global layout [2].
降价减少、促销平缓 9月乘用车市场格局微变
Mei Ri Jing Ji Xin Wen· 2025-10-16 14:01
Core Insights - The Chinese automotive market experienced both month-on-month and year-on-year growth in September 2025, with retail sales reaching 2.241 million units, a 6.3% increase year-on-year and an 11.0% increase month-on-month [1] - The trend of "decreasing price competition and stable promotions" is emerging in the market, leading to a more stable automotive environment [1] - Domestic brands continue to outperform, while joint venture brands face challenges, with only a few exceptions showing positive performance [1] Domestic Brands Performance - In September, domestic brands achieved retail sales of 1.5 million units, marking a 13% year-on-year increase and a 12.9% month-on-month increase, capturing 66.9% of the domestic retail market share, up 3.6 percentage points year-on-year [2] - The penetration rate of new energy vehicles (NEVs) among domestic brands reached 78.1%, solidifying their position as a sales driver [2] - BYD remains a leader among domestic brands, although it experienced its first year-on-year decline in sales since March 2024, with September sales at 396,200 units, down 5.52% [2] Key Competitors in Domestic Market - Geely and Chery are actively increasing their market share in the NEV sector, with Geely reporting sales of 273,100 units in September, a 35.24% year-on-year increase [3] - Chery, which recently listed on the Hong Kong Stock Exchange, achieved sales of 255,600 units in September, up 8.90% year-on-year [3] - Other domestic brands like Changan and Great Wall also reported significant growth, with Changan's sales at 266,300 units (up 24.92% year-on-year) and Great Wall's at over 133,600 units (up 23.29% year-on-year) [3] Joint Venture Brands Performance - Joint venture brands saw a month-on-month sales increase but faced year-on-year declines, with mainstream joint venture brands retailing 490,000 units in September, down 6% year-on-year [4] - Luxury brands also experienced a year-on-year decline, with sales of 240,000 units in September, down 1% year-on-year [4] - Volkswagen's joint ventures showed mixed results, with SAIC Volkswagen achieving a record high of 94,100 units sold, while FAW-Volkswagen faced a similar decline as other mainstream joint ventures [4] Performance of Foreign Brands - Japanese brands held an 11.6% market share in September, down 1.1 percentage points year-on-year, with mixed performances among different brands [5] - American brands saw a slight increase in market share to 5.8%, with SAIC General reporting a remarkable year-on-year sales increase of over 124% [5]
9月车市格局微变:上汽夺得第一,新势力纯电车型销量占比超七成
Mei Ri Jing Ji Xin Wen· 2025-10-15 12:17
Core Insights - The automotive market in September experienced both month-on-month and year-on-year growth, with retail sales reaching 2.241 million units, a 6.3% increase year-on-year and an 11.0% increase month-on-month [1] - Domestic brands captured two-thirds of the market share, with retail sales of 1.5 million units, reflecting a 13% year-on-year increase and a 12.9% month-on-month increase [2] - New energy vehicles (NEVs) and exports significantly contributed to the growth of domestic brands, with NEV penetration among domestic brands reaching 78.1% [2] Domestic Brands Performance - Domestic brands achieved a retail market share of 66.9% in September, up 3.6 percentage points year-on-year, and a cumulative market share of 64.8% for the first nine months of the year, an increase of 5.9 percentage points [2] - BYD led the domestic brands but experienced its first year-on-year decline in sales since March 2024, with September sales at 396,200 units, down 5.52% [2][4] - Geely and Chery are gaining market share in the NEV sector, with Geely's sales reaching 273,100 units in September, a 35.24% year-on-year increase, and Chery's sales at 255,600 units, an 8.90% increase [5] Joint Venture and Luxury Brands - Joint venture brands faced challenges, with retail sales of 490,000 units in September, down 6% year-on-year, despite a 4% month-on-month increase [6] - Luxury brands saw a slight year-on-year decline, with retail sales of 240,000 units, down 1%, but a 16% month-on-month increase [6] - The market share of German brands decreased by 2.3 percentage points to 14.3% in September, indicating a shift towards domestic brands [6] New Energy Vehicle Market - The penetration rate of NEVs among domestic brands remains high at 70.1%, despite a slight year-on-year decline of 2.3 percentage points [2] - New energy vehicles accounted for 6.6% of joint venture brands and 40% of luxury brands in September [6] Emerging Players - New energy vehicle startups showed significant growth, with Leap Motor leading the segment with approximately 66,700 units delivered in September, a 97% year-on-year increase [8]
降价减少、促销平缓!9月车市格局微变:上汽夺得第一,新势力纯电车型销量占比超七成
Mei Ri Jing Ji Xin Wen· 2025-10-15 12:07
Core Insights - The automotive market in September 2025 experienced both month-on-month and year-on-year growth, with retail sales reaching 2.241 million units, a 6.3% increase year-on-year and an 11.0% increase month-on-month [1] - The overall retail sales for the year reached 17.005 million units, marking a 9.2% year-on-year increase, setting a new historical peak [1] - The market is shifting towards a more stable operation characterized by reduced price competition and moderate promotions, driven by a wave against "involution" [1] Domestic Brands Performance - Domestic brands captured 66.9% of the market share in September, with retail sales of 1.5 million units, reflecting a 13% year-on-year increase and a 12.9% month-on-month increase [2] - From January to September, the market share of domestic brands was 64.8%, up 5.9 percentage points from the previous year [2] - The penetration rate of new energy vehicles (NEVs) among domestic brands reached 78.1%, solidifying their position as a sales engine [2] - BYD, while still leading domestic brands, saw a 5.52% year-on-year decline in September sales, totaling 396,200 units, ending an 18-month growth streak [2][4] Key Competitors in Domestic Market - Geely and Chery are gaining traction in the NEV market, with Geely reporting sales of 273,100 units in September, a 35.24% year-on-year increase [4] - Chery, which went public in Hong Kong in September, achieved sales of 255,600 units, a year-on-year increase of 8.90% [4] - Changan and Great Wall Motors also reported significant growth, with Changan's sales at 266,300 units (up 24.92% year-on-year) and Great Wall's at over 133,600 units (up 23.29% year-on-year) [5] Joint Venture and Luxury Brands - Joint venture brands faced challenges, with retail sales of 490,000 units in September, down 6% year-on-year, despite a 4% month-on-month increase [6] - Luxury brands sold 240,000 units, down 1% year-on-year, but up 16% month-on-month, with a NEV penetration rate of 40% [6] - Volkswagen's joint ventures showed mixed results, with SAIC Volkswagen achieving a record high of 94,100 units sold, while FAW-Volkswagen experienced a year-on-year decline [6] New Energy Vehicle Market Dynamics - The new energy vehicle segment is seeing a shift, with the penetration of pure electric vehicles increasing significantly [12] - The new energy vehicle market is characterized by a growing share of small and high-end electric vehicles, driven by declining battery costs and the introduction of new models [12] - The market share of independent new energy brands reached 12.5%, up 1.2 percentage points year-on-year, with brands like Deep Blue and Zeekr performing well [12] Emerging Players in the Market - New energy vehicle startups are showing strong performance, with Leap Motor leading the segment with approximately 66,700 units delivered in September, a 97% year-on-year increase [8] - Xiaopeng and Xiaomi both surpassed 40,000 units in monthly sales, marking a significant milestone for the new energy vehicle sector [11] - Overall, the new energy vehicle startups achieved a retail market share of 20.2% in September, up 3.4 percentage points year-on-year [11]
“新四化”持续驱动 解码中国汽车半年考的关键词
Zhong Guo Qing Nian Bao· 2025-08-21 00:13
Core Viewpoint - The Chinese automotive market is experiencing significant growth and transformation, driven by a "price war," strategic adjustments by automakers, and a focus on intelligent driving and safety [1][2][3] Group 1: Market Performance - In the first half of 2025, China's automotive production and sales both exceeded 15 million units for the first time, reaching 15.62 million and 15.65 million respectively, with year-on-year growth of 12.5% and 11.4% [1] - The domestic automotive market has shown robust performance, with multiple indicators achieving double-digit growth, marking the most stable first half in recent years [2] - Sales are increasingly concentrated among leading and independent brands, indicating a "winner-takes-all" trend in the industry [2] Group 2: Key Players - BYD sold 2.1459 million vehicles in the first half of the year, a year-on-year increase of 33%, with pure electric vehicle sales surpassing 1.02 million, up 41%, making it the best-selling electric vehicle brand globally [2] - SAIC Motor's wholesale vehicle sales reached 2.053 million units, a 12.4% increase, with significant growth in both new energy vehicles and exports [3] - Geely and Changan also reported strong sales growth, with Geely's sales reaching 1.409 million units (up 47%) and Changan achieving 1.355 million units, the highest in nearly eight years [3] Group 3: Industry Trends - The automotive industry is rapidly evolving towards intelligent electric vehicles, with the intelligent driving market growing from 49 billion yuan in 2016 to 199.6 billion yuan in 2023, and projected to exceed 700 billion yuan by 2025 [5] - A significant trend is the collective recovery of joint venture brands, with companies like FAW Toyota showing a 16% year-on-year growth, indicating a new path for transformation post-new energy impact [5] - The automotive sector is facing a paradox of increasing production and declining profit margins, with manufacturing profits dropping from 7.8% in 2017 to 3.9% in the first quarter of 2025 [8] Group 4: Strategic Adjustments - Many automakers are undergoing intensive adjustments to enhance competitiveness in a challenging market, including mergers and acquisitions, as seen with Zeekr's acquisition of Lynk & Co [9] - The automotive industry is entering a "strong regulatory" era, with new guidelines for intelligent driving to address risks and ensure safety [6] - A commitment to a 60-day payment term to suppliers has been made by several automakers, aimed at improving supply chain efficiency and supporting smaller enterprises [7]