Core Viewpoint - The article highlights the significant shift in the Chinese electric vehicle (EV) market, particularly focusing on the growing demand for affordable EVs priced between 10-20 million and 20-30 million yuan, which cater to a broader consumer base outside major cities [1][2][3]. Market Overview - The majority of China's population resides outside major cities, creating a substantial demand for economical EVs, which contrasts with the preferences of urban consumers [1]. - The recent trend shows a surge in new EV models entering the 10-20 million yuan price range, with the launch of models like the Leap Motor B series capturing industry attention [1][2]. Sales Data - In 2023, the sales volume for EVs priced between 10-20 million yuan reached 393.6 thousand units, while the 20-30 million yuan segment sold 142.8 thousand units, indicating a preference for lower-priced models [5]. - The market share for the 20-30 million yuan segment is lower than expected, with sales figures showing that this price range has the least market scale despite accounting for over 80% of total EV sales [3][5]. Competitive Landscape - BYD has historically dominated the 10-15 million yuan segment, but competition is intensifying with new entrants like Xiaomi and Leap Motor gaining traction [2][8]. - The article categorizes competitors into three groups: new forces, established domestic brands, and traditional joint ventures, each vying for market share in the affordable EV segment [15][26]. Key Players - Notable models in the 20-30 million yuan range include Tesla's Model Y and Xiaomi's SU 7, with sales figures of 208,330 and 153,425 units respectively [7]. - In the 10-15 million yuan category, BYD's models dominate, with the Qin family achieving significant sales, contributing to over half of BYD's total sales [9][12]. Future Trends - The article suggests that the 10-15 million yuan market is ripe for competition, with new models like the Leap Motor B10 and B01 targeting this segment, indicating a strategic focus on design and consumer preferences [20][22]. - The increasing presence of foreign brands like Nissan with the N7 model, which has garnered significant attention due to its competitive pricing and features, reflects the evolving landscape of the EV market in China [34][35]. Conclusion - The article concludes that the shift towards affordable EVs is not just a trend but a fundamental change in consumer behavior, driven by the need for practical and cost-effective transportation solutions across China's vast geography [43].