2025年11月，新能源车市场渗透率已经升至59.5%，卖出的10辆车中有6辆都是新能源车，是时候来一辆新能源车了。 但是，新能源车到底靠不靠谱？特别是在寒冷的冬天，会否出现突发故障？续航里程会否突然"消失"？选什么车才能不踩雷？《2025汽车之家冬季大考实 测洞察报告》（关注"车市物语"微信公众号，回复"2025冬测"下载完整报告），以数据的形式，为您一一揭秘。 90%通过考验，仅5台车"掉链子" 相比前几年，今年的测试车综合可靠性有着很大的进步，以往常见的门把手无法弹出、车门关闭异常、屏幕失灵等高频故障，今年冬测期间均未出现。 在近一个月内高强度测试+严寒室外静置的交叉考验之下，90%的测试车型均未出现低温可靠性问题，仅有5台车出现故障，包括小电瓶严重亏电无法启 动、空调制热失效、空悬短暂失效等情况。 极寒环境下续航表现令人满意： 纯电动达成率42%，插混/增程综合达成率53% 据终端销量数据来看，平均气温相对更低的西北和东北地区，新能源市场插混+增程的销量占比均超过60%，因为以往纯电动车型在严寒环境下，实际续 航不但低，还低得很不稳定。 不过，由今年的测试结果来看，插电/增程车型的平均综合续航达成率超 ...

Core Insights - The automotive industry has experienced significant changes in 2025, with a focus on both traditional fuel vehicles and new energy vehicles [1] Group 1: Sales Performance and Market Trends - A new store opened in April, focusing on new energy vehicle sales, initially performing well with the N7 model, but later faced challenges due to price competition from other dealerships [2][3] - Overall sales have declined for the first time this year, with a drop of approximately 10% in both store and personal sales, attributed to reduced loan customers and lower commissions [10] - The best-selling models include the A6L, which remains popular due to its strong brand reputation and customer loyalty [10][11] Group 2: Customer Preferences and Competitor Analysis - Customers are increasingly considering comfort and brand reputation, with the N series from Nissan attracting attention for its high cost-performance ratio [2][3] - There is a notable shift in customer focus towards fuel economy and safety features, especially for traditional fuel vehicles [4][11] - The competition remains fierce, with customers comparing various models across both fuel and electric vehicles, emphasizing the importance of product quality and brand influence [10][11][21] Group 3: Future Outlook and Product Launches - There is optimism for the automotive market in the coming year, with expectations for new models from major brands, including Nissan's NX8 and Buick's new SUV lineup [6][15][18] - The market is anticipated to stabilize as the focus shifts back to fuel vehicles following the decline in new energy vehicle subsidies [11][20] - Upcoming product launches are expected to enhance brand competitiveness, with a focus on maintaining reasonable pricing strategies [11][20][21]

12月26日，汽车之家发布了最新的新能源汽车冬季测试结果，据悉，本次测试在内蒙古牙克石地区进行，测试时间为2025年12月，当地的气温在-20℃上 下。在"纯电雪地极限续航达成率榜"中，多款车型的表现令人意外。 Model Y 2025款 改款 长续 航全轮驱动版 | … 26.35-31.35万 指导价 = 进阶家用纯电轿车 仰望U7 2025款 EV 五座豪 华版|四电机四驱 62.80-70.80万 指导价 极氪001 2026款 103度四 驱 Ultra版 | 双 ··· 26.98-32.98万 指导价 Model 3 2025款 改款 长续 航全轮驱动版 | … 小鹏P7 2025款 750 四驱 高生能 Ultra | … 21.98-30.18万 指导价 23.55-33.95万 指导价 汉L 2025款 EV 四驱激 光雷达旗舰型 | … 20.98-27.98万 指导价 ni 奔驰CLA新能源 2025款 300L 超长 续航领智版|单 … 24.90-29.99万 指导价 ■ 准旗舰大6座纯电SUV 问界M8 2025款 纯电 Ultra 六座四驱版|双 … 35.98-44.98万 ...

当汽车市场从高速增长迈入发展转型期，油电共生的生态、品牌格局的逆转与全球化布局的升级，正共同推动行业进入高质量发展的全新阶段。12月19日， 在2025北京汽车流通行业年会上，国家信息中心正高级经济师徐长明表示，我国汽车市场已走过超高速与快速发展阶段，2018年起正式进入波动式缓慢增长 阶段，结构性调整与高质量转型成为核心主题。 对于2026年的汽车市场，徐长明认为，由于国家宏观经济的稳定以及政策的优化，汽车市场将呈现出高位稳定的态势。展望"十五五"期间，行业将出现结构 性的变化。徐长明指出，格局重构的核心在于三大"3比7"比例关系的形成。首先是能源结构的深刻变革，2025年新能源汽车渗透率已达52.7%，全年将突破 53%，较2018年的4.4%实现跨越式增长。预计2030年前后将实现油车30%、电车70%的格局，电动车产品完善、"95后"购车群体占比升至40%、智能化深度 赋能成为三大核心驱动力。 但徐长明也强调，电车与油车并非替代关系而是竞争共存。油车在乡村低里程用户、长期用车群体、无家充条件用户之中仍具有一定优势。 第二个"3比7"是品牌格局的历史性逆转，自主品牌市占率目前已提升至64.3%，全年预计 ...

不过，合资品牌仍有机会。相关调研数据显示，77.5%的合资品牌基盘用户换车时仍倾向选择合资品牌。近期，日产N7、丰田博智3X等车型热销，证明合 资品牌依托中国供应链和研发资源，仍有望维持30%左右的市场份额。 此外，汽车行业还将迎来全球布局的战略升级。当前自主品牌海外销量占比16%，徐长明预计2030年将提升至30%，形成海外30%、国内70%的分布格 局。"我国电动汽车在东盟、拉美等新兴市场表现突出，每卖出100辆就有55辆来自中国。油车在新兴市场也占据11%的份额，海外市场已成为自主品牌重要 增长极。"徐长明表示。 对于2026年的汽车市场，徐长明认为，由于国家宏观经济的稳定以及政策的优化，汽车市场将呈现出高位稳定的态势。展望"十五五"期间，行业将出现结构 性的变化。徐长明指出，格局重构的核心在于三大"3比7"比例关系的形成。首先是能源结构的深刻变革，2025年新能源汽车渗透率已达52.7%，全年将突破 53%，较2018年的4.4%实现跨越式增长。预计2030年前后将实现油车30%、电车70%的格局，电动车产品完善、"95后"购车群体占比升至40%、智能化深度 赋能成为三大核心驱动力。 但徐长明也强调， ...

Group 1 - Dongfeng Group announced the board's recommendation to appoint Feng Changjun as an executive director, pending approval at a temporary shareholders' meeting [2] - If approved, Feng will serve a preliminary term of three years as executive director and president, without receiving a salary in his capacity as a director [2] - Current executive director Yang Qing will no longer serve as an authorized representative but will continue in his roles as executive director and chairman of the board [2] Group 2 - Feng Changjun has extensive experience in finance and management, having worked in various companies since July 2001, including China Ordnance Equipment Group and Chongqing Changan Automobile Co., Ltd. [4] - Dongfeng Motor Group reported a sales volume of 196,000 units in November 2025, a year-on-year increase of 10.0%, with 61,900 units being new energy vehicles, up 50.7% [4] - The cumulative sales for the first eleven months were 1.697 million units, a slight decline of 0.3%, while cumulative sales of new energy vehicles reached 450,000 units, a growth of 40.6% [4] Group 3 - Dongfeng's self-owned and joint venture brands have shown strong performance, with Lantu Automobile achieving a record high of 20,005 units sold in November, a 100% increase [4] - Yipai Technology's cumulative sales for the first eleven months reached 246,870 units, a year-on-year increase of 30.6% [4] - Dongfeng Nissan is accelerating its transition to new energy, launching models like the Nissan N7 and N6, with the Nissan NX8 expected to be released in the first half of 2026 [4] Group 4 - The future performance of Dongfeng Motor Group in the fields of electrification and intelligence, as well as the competitiveness of its self-owned and joint venture brands, is highly anticipated [5]

Core Viewpoint - Nissan's recent sale of its global headquarters building reflects its severe financial difficulties, as the company faces significant losses and potential bankruptcy risks [2][12][15]. Group 1: Financial Situation - Nissan sold its headquarters in Yokohama for 97 billion yen (approximately 4.5 billion RMB) to the Taiwanese company, Minth Group [2][4]. - The company reported a loss of 670.9 billion yen (approximately 30.29 billion RMB) for the fiscal year 2023-2024, marking its first loss in nearly a decade [13][15]. - As of November 2024, Nissan's cash flow can only sustain operations for 12-14 months without new funding, indicating a looming bankruptcy risk [15][20]. Group 2: Historical Context - Nissan has faced multiple survival crises throughout its history, including significant downturns in the 1990s due to economic bubbles and shifts in consumer preferences [25][57]. - The company was saved from bankruptcy in the early 2000s by Renault's investment and the leadership of Carlos Ghosn, who implemented drastic cost-cutting measures [60][66]. Group 3: Leadership and Internal Struggles - Following Ghosn's arrest in 2018 for alleged financial misconduct, Nissan experienced internal conflicts and leadership instability, which further hindered its recovery efforts [81][97]. - The subsequent CEOs struggled with governance issues, leading to a lack of coherent strategy and direction for the company [99][110]. Group 4: Future Prospects - Nissan is now focusing on the Chinese market, planning to invest 10 billion RMB in core technology development over the next three years [116][117]. - The launch of the N7 model, developed by the Chinese team, has received positive market feedback, indicating potential for recovery through localized strategies [121][122].

Core Insights - Nissan's Ariya has experienced disappointing sales in the competitive Chinese electric vehicle market, with only 1 unit sold in September 2025 and a maximum monthly sales of 988 units in October 2023 [2] - Despite being an early entrant in the electric vehicle sector with the Leaf, Nissan has struggled to replicate this success with the Ariya, which has seen persistently low sales since its launch in 2022 [2] Pricing Strategy - The pricing strategy for the Ariya, set between 270,000 to 340,000 RMB, has been a significant factor in its poor sales performance, placing it in a highly competitive segment against established brands like Tesla and emerging Chinese manufacturers [3] - Nissan's brand value does not sufficiently support the high price point in the electric vehicle market, leading to consumer reluctance to purchase [3] - Attempts to lower prices later on have resulted in negative perceptions among early buyers and potential customers, creating a cycle of distrust regarding the brand's value retention [3] Product Performance - The Ariya lacks key selling points such as advanced technology and smart features, which are crucial for attracting Chinese consumers [4] - While it maintains Nissan's traditional strengths in comfort and build quality, its performance metrics, such as a CLTC range of approximately 600 kilometers and acceleration times of 5-7 seconds, do not stand out against competitors [4] - The vehicle's software and user interface fall short compared to systems from competitors like Huawei and Xiaopeng, diminishing its appeal [4] - Issues with winter range reduction and reliability have further tarnished the Ariya's reputation, contradicting earlier claims of its battery's performance in extreme conditions [4] Market Adaptation - In contrast, the Nissan N7, launched at a starting price of 119,900 RMB, has achieved monthly sales of around 6,000 units since April 2023, indicating that Nissan may have learned from the Ariya's challenges and is adapting to the Chinese electric vehicle market [5]

Core Insights - The establishment of Nissan Import and Export (Guangzhou) Co., Ltd. marks a significant milestone for Nissan's operations in China, being the first joint venture vehicle import and export company set up by a foreign automotive brand in China [2] - The shift of multinational automotive companies to use China as an export base reflects a strategic transformation in the global automotive industry and highlights the enhanced comprehensive strength of China's automotive sector [2][10] - The transition from "Made in China, Sold in China" to "Made in China, Sold to the World" is revitalizing the production capacity of multinational companies in China and facilitating China's evolution from a major automotive manufacturing country to a strong manufacturing country [2] Industry Trends - The Chinese automotive market has entered a phase of stock competition, with domestic brands gaining market share at the expense of foreign and joint venture brands, leading to a decline in market penetration for the latter [3] - In the first three quarters of this year, domestic brand passenger car sales reached 14.651 million units, a year-on-year increase of 22.9%, with a market share of 69%, up 5.1 percentage points year-on-year [3] - Multinational companies are facing approximately 10 million units of redundant production capacity in China, primarily in fuel vehicle production, with capacity utilization rates dropping from 73% in 2020 to 56% in 2024 [3] Company Strategies - Many multinational companies are closing or selling their factories in China due to declining sales and overcapacity, with General Motors' SAIC-GM shutting down its Beisheng factory in Shenyang as a notable example [4] - Nissan's establishment of its import and export company is part of a broader trend where multinational companies are optimizing production capacity and turning to exports to improve operational efficiency [4][5] - The Nissan N7, developed by a local team in China, represents a significant step in Nissan's strategy to export vehicles developed in China to global markets, showcasing the feasibility of local development models [9][10] Economic Advantages - The decision of multinational companies to use China as an export base is driven by the country's complete supply chain and cost advantages, which are difficult to replicate elsewhere [6][8] - China's automotive industry has developed a highly concentrated supply chain, allowing manufacturers to find nearly all suppliers within a short distance, significantly reducing logistics and communication costs [6] - Despite rising labor costs, the overall manufacturing costs remain competitive due to improved infrastructure, logistics efficiency, and economies of scale [8] Strategic Shift - The approach of multinational companies has evolved from tactical adjustments aimed at digesting excess domestic capacity to strategic layouts that leverage China's supply chain and R&D capabilities [12] - The shift in strategy reflects a recognition of the dual value of the Chinese market, where intense competition drives innovation and a robust supply chain offers significant cost and efficiency advantages [12]

Core Points - Nissan N6 has started pre-sales with a price range of 109,900 to 121,900 CNY [1][2] - Xingtou ET5 has also begun pre-sales, priced between 159,900 and 174,900 CNY [11][12] Nissan N6 Summary - The Nissan N6 features a design that follows the style of the Nissan N7, incorporating a family design language with a V-shaped front and star-ring lighting [4] - Dimensions of the Nissan N6 are 4831mm in length, 1885mm in width, and 1494mm in height, with a wheelbase of 2815mm, positioning it as a mid-size vehicle [4] - The interior design is characterized by a wrap-around style, featuring a minimalist dual-spoke steering wheel and a dual-tone color scheme with extensive soft-touch materials [6] - The vehicle is equipped with a 75kW 1.5L engine combined with a 155kW electric motor, paired with a 20.3/21.2kWh lithium iron phosphate battery, offering a pure electric range of 180km and a 0-100 km/h acceleration time of 6.8 seconds [8] - The Nissan N6 is based on the same technology platform as the N7, targeting a younger demographic with an affordable price point, aiming to be a key model in Nissan's electric vehicle lineup [10] Xingtou ET5 Summary - The Xingtou ET5 features a closed front design with split headlights and a central brand logo, along with a rear spoiler and a continuous taillight [14] - Its dimensions are 4780mm in length, 1890mm in width, and 1725mm in height, with a wheelbase of 2800mm, classifying it as a mid-size SUV [14] - The interior includes a fully digital instrument panel, a floating central control screen, and a dual-spoke multifunction steering wheel, along with advanced features like Horizon HSD and a panoramic sunroof [16] - The vehicle is powered by a 115kW 1.5T range extender combined with a 195kW electric motor, featuring a 32.66kWh lithium iron phosphate battery, providing a pure electric range of 210km and a 0-100 km/h acceleration time of 7.6 seconds [18] - The Xingtou ET5 is equipped with advanced driving assistance technologies and aims to compete with models like the Deep Blue S07, offering a comprehensive range of 2000km [19]