多款车型推动销量持续高增，D 平台实现产品矩阵向上突破。3Q25营收同环比+97%/+37%至194.5 亿 元，营收保持高速增长，主要系：1）3Q25 公司销量为17.4 万台，同环比+102%/+30%，具体来看，C 系列与B 系列销量分别环比+26%/+87%至9.8 万台/6.1 万台。10 月公司月销首度突破7 万台大关，持续 证明其产品具备持续领先优势。2）T 系列小车销量占比下降，推动单车收入环比+5.4%至11.2 万元。往 前看，随着D19 大六座车型陆续推出，产品矩阵不断完善，我们预计公司有望进一步打开增长空间。 毛利率持续改善，现金流表现优化。3Q25 毛利率为14.5%，同环比分别+6.4/+0.9ppt，改善主要受益于 规模效应、成本管控及产品结构优化。期间费用管控规模效应显现，销管研费用率合计同环比分 别-1.2ppt/-1.8ppt 至14.3%，展现公司精益化管理优势。随着公司连续两个季度盈利转正，我们认为公司 已逐步具备自我造血能力，3Q25经营性现金流达到48.8 亿元，现金流表现持续优化。 全球化战略协同推进，产能与渠道布局持续深化。公司新车周期强劲，运动轿跑零跑Lafa ...

Core Viewpoint - Leap Motor's recent share purchases by major shareholders indicate confidence in the company's fundamentals and long-term investment value, especially during challenging times for performance or stock price [2][3]. Group 1: Shareholder Activity - Leap Motor's Chairman and CEO Zhu Jiangming, along with shareholder Fu Liqian, purchased a total of 3.2435 million H-shares at an average price of HKD 63.19 per share, amounting to approximately HKD 205 million [2]. - Zhu Jiangming and Fu Liqian have committed not to transfer or reduce their holdings for the next ten years, demonstrating long-term confidence in the company [3]. - Since August 2024, Zhu Jiangming and Fu Liqian have collectively increased their holdings by approximately HKD 850 million [3]. Group 2: Operational Performance - In September, Leap Motor achieved a delivery volume of 66,700 vehicles, a year-on-year increase of over 97%, setting a record for monthly deliveries among new car manufacturers [4]. - For the first nine months of 2025, Leap Motor's cumulative deliveries reached 396,000 vehicles, a year-on-year growth of 129%, achieving 79.1% of its annual target [4]. - Leap Motor's product line covers four major series (A to D), focusing on the mainstream family car market priced between RMB 100,000 and RMB 250,000 [4]. Group 3: Product Development - The launch of the D series models is expected to broaden Leap Motor's product range and potentially enhance profitability, with the D19 model anticipated to improve gross margins [5]. - Leap Motor's senior vice president indicated that combined sales of the A and D series could reach 30,000 units per month, contributing to the company's goal of achieving annual sales of one million vehicles [5].

Core Viewpoint - Recent share purchases by major shareholders of Leap Motor reflect confidence in the company's fundamentals and long-term investment value during a period of market pressure [1][2]. Group 1: Shareholder Activity - Leap Motor's chairman and CEO, Zhu Jiangming, along with shareholder Fu Liqian, purchased a total of 3.2435 million H-shares at an average price of approximately HKD 63.19 per share, amounting to about HKD 205 million [1]. - Zhu Jiangming and Fu Liqian have cumulatively invested approximately HKD 850 million in Leap Motor over the past 14 months [2]. - The latest share purchase announcement indicates that Zhu Jiangming and Fu Liqian now hold a combined total of 206.9 million H-shares and 128.5 million domestic shares, representing 23.59% of the company's total issued shares [2]. Group 2: Company Performance - Leap Motor achieved a delivery volume of 66,700 vehicles in September, marking a year-on-year increase of over 97%, and has maintained a month-on-month growth for nine consecutive months [3]. - In the first nine months of 2025, Leap Motor delivered a total of 396,000 vehicles, a year-on-year increase of 129%, achieving 79.1% of its annual target [3]. - The company has expanded its product line to cover four major series (A to D), focusing on the mainstream family car market priced between 100,000 to 250,000 yuan [3]. Group 3: Product Development - The launch of the D series, including the flagship D19 model, signifies a new phase in Leap Motor's technology and product layout, potentially enhancing profitability [3][4]. - The D series is expected to contribute significantly to sales, with projections suggesting that combined sales of the A and D series could reach 30,000 units per month [4][5].

Core Viewpoint - Leap Motor is transitioning from a budget-friendly brand to a higher-end market with the launch of its flagship D19 model, aiming to offer luxury at an accessible price point of around 300,000 yuan [2][3]. Product Development - The D19 is a full-size six-seat SUV with dimensions exceeding 5.2 meters in length, nearly 2 meters in width, and over 3.1 meters in wheelbase, priced significantly higher than previous models [2]. - Leap Motor's product line includes T, B, C, and D series, with the D series positioned as the highest tier [2]. Sales Performance - Leap Motor has achieved monthly sales exceeding 50,000 units recently, with September sales surpassing 60,000 units, making it the top new energy vehicle brand in terms of sales [2]. - Cumulative sales from January to September reached 395,500 units, indicating strong market demand [2]. R&D and Cost Structure - The company emphasizes its robust R&D capabilities, claiming that 65% of the D platform's vehicle costs are self-researched and manufactured, which contributes to cost savings [3]. - Leap Motor's gross margin has improved, reaching 14.1%, with expectations to turn profitable by mid-2025 due to increased sales volume and cost optimization [3]. Technology and Features - The D platform boasts advanced technologies, including over 500 kilometers of electric range, a high-voltage system, and cutting-edge driving assistance features, positioning it competitively in the 300,000 yuan market [4]. Market Strategy and Partnerships - Leap Motor plans to expand the D series to include various vehicle types such as SUVs, MPVs, and sedans, targeting the 300,000 yuan market segment [5]. - Strategic partnerships with Stellantis and FAW Group have been established to enhance international market presence and collaborative development [5]. Competitive Landscape - The D19 will compete with other six-seat SUVs in the 300,000 yuan segment, including models from Li Auto, Aito, and XPeng, indicating a highly competitive environment [5]. - Leap Motor is working on building a premium brand image, recently engaging a celebrity spokesperson to enhance its market presence [5]. Current Development Stage - The company is experiencing a phase of rising sales and improving operational performance, which is crucial for successfully launching the D series [6].

Core Insights - Leapmotor's D19 SUV is positioned as a non-luxury vehicle despite its premium features, emphasizing value over brand prestige [2] - The company adopts a "full self-research" strategy to maintain cost control while utilizing top-tier suppliers [3][4] - Leapmotor's approach to smart driving is pragmatic, focusing on following established technology trends rather than leading [5][6] Product Strategy - The D19 SUV is priced between 250,000 to 300,000 yuan, with a focus on high-end configurations without luxury branding [2] - Leapmotor's "range extender" solution combines a large battery with a small fuel tank, aiming for improved electric range [4] - The company plans to release 2-3 additional models in the D series and 2 models in the A series by next year, with 2026 expected to be a significant year for product launches [7][8] Market Positioning - Leapmotor's strategy targets rational consumers who prioritize product value over brand prestige, aiming to penetrate the high-end market without the luxury label [2][8] - The company achieved a gross margin of 14.1% in the first half of the year, focusing on scale rather than high margins for profitability [6][7] - Leapmotor's channel strategy is designed to efficiently reach potential customers in major cities, ensuring high conversion rates [6][7] Technological Innovation - Leapmotor's collaboration with ZF on an integrated electric drive and generator system showcases its commitment to innovation and cost reduction [3] - The company is cautious about entering the smart driving space, preferring to adopt proven technologies rather than chase trends [5][6] Production and Capacity - Leapmotor's production capacity is aligned with future sales targets, focusing on models suitable for local markets, particularly in Europe [7][8] - The company is strategically avoiding launching the D19 in overseas markets initially, opting for models better suited for those regions [8]

Core Viewpoint - Leap Motor is set to achieve its annual sales target of 500,000 units ahead of schedule this year, driven by its commitment to maintaining a cost-effective pricing strategy while entering the high-end market with its new D platform and D19 model [2][4][6]. Group 1: D Platform and Market Positioning - The D platform represents Leap Motor's entry into a new market segment, aiming to compete with leading players while adhering to its principle of "good but not expensive" [2][4]. - Leap Motor emphasizes that the D19 is not positioned as a luxury vehicle but rather as a high-spec model with flagship features, maintaining its core value proposition [5][18]. - The company plans to introduce 2-3 flagship models from the D series by 2026, alongside 2 new models from the A series [4][7]. Group 2: Sales and Growth Expectations - Leap Motor is optimistic about its Q4 performance, with orders meeting expectations, and anticipates reaching its sales target of 500,000 units ahead of schedule [6][8]. - The company has a strategic plan for the next five years, aiming for significant growth and will announce its next sales target upon achieving the current one [26]. Group 3: Cost Control and Innovation - Leap Motor's unique approach involves setting prices based on costs rather than pursuing high margins, which is a departure from typical high-end market strategies [3][5]. - The company focuses on in-house research and development, which allows it to maintain lower costs and higher efficiency in product development [4][10]. - Innovations such as the integrated electric drive and generator system contribute to cost savings and improved performance [10][22]. Group 4: Brand Strategy and Marketing - Leap Motor's brand positioning remains consistent, with the D series not representing a shift to a luxury brand but rather an enhancement of its existing product lines [5][18]. - The decision to engage a celebrity spokesperson is aimed at enhancing brand visibility and resonance with consumers, aligning with the launch of the D series [14][35]. Group 5: Future Product Development - The D19 model features advanced technology such as a dual-vector electric drive system, which enhances performance and control, particularly in challenging driving conditions [15][16]. - Leap Motor is committed to maintaining a high standard of quality and performance across all its models, leveraging its technological capabilities to meet consumer demands [20][32]. Group 6: Financial Outlook and Profitability - The company aims to achieve profitability through scale rather than high margins, with expectations for improved financial performance in the latter half of the year [24]. - Leap Motor's strategy includes maintaining reasonable profit margins across all platforms, ensuring that high-end models do not lead to inflated pricing [29].

Core Insights - Leap Motor has delivered 37,000 new vehicles overseas from January to September this year [1][3] - The company plans to launch a new A series model in Q1 2026, which will be smaller than the B series to cater to European market preferences [2][3] - Leap Motor's domestic sales have surged, with 66,657 vehicles delivered in September, marking a year-on-year increase of over 97% [4] Group 1 - Leap Motor's overseas market presence includes nearly 700 sales and service outlets across over 30 countries, with a significant concentration in Europe [3] - The company has formed a partnership with Stellantis Group, establishing Leap Motor International with a shareholding ratio of 49% to 51% [3] - Leap Motor is on track to achieve its annual sales target of 500,000 vehicles, with cumulative deliveries nearing 400,000 units in the first nine months [4]

Core Insights - Leapmotor has reported its strongest half-year results to date, with revenue reaching 24.25 billion yuan, a 174% increase compared to the same period in 2024, marking nearly a twofold growth [1] - The company achieved its first half-year net profit, becoming the second Chinese new energy vehicle manufacturer to do so after Li Auto [1] - Leapmotor's gross margin reached a record high of 14.1%, up from 1.1% in the previous year, an increase of 13 percentage points [1] Sales Performance - In the first half of 2025, Leapmotor delivered 221,664 vehicles, leading the sales among Chinese new energy brands, a 155.7% increase year-on-year [2] - The company achieved a monthly sales record of over 50,000 units in July, maintaining the top position in monthly sales for five consecutive months [2] - Leapmotor plans to adjust its annual delivery target for 2025 to 580,000-650,000 units, aiming for 1 million units by 2026 [3] Product Development - Leapmotor's R&D expenses increased by 54.9% in the first half of the year, focusing on developing advanced driver-assistance systems [3] - The company plans to expand its product matrix with new models, including the B series and high-end D series, set to debut at the Munich Auto Show in September [4] - Leapmotor aims to cover various market segments with its A, B, C, and D series vehicles, targeting a sales volume of 1 million units [4] Market Strategy - Leapmotor has established over 600 sales and service outlets in approximately 30 international markets, with plans for a localized production base in Europe by the end of 2026 [2] - The company emphasizes maintaining a high price-performance ratio across its vehicle offerings, regardless of the price segment [5] - Leapmotor's strategy focuses on penetrating lower-tier cities as the overall penetration of new energy vehicles expands [5] Competitive Positioning - Leapmotor differentiates itself by targeting a younger demographic that appreciates new energy vehicle concepts but has budget constraints [7] - The company has achieved high operational efficiency, with R&D, sales, and administrative expenses accounting for 16.9% of revenue, compared to significantly higher expenses from competitors [7] - Leapmotor's supply chain strategy, inspired by BYD, has led to a 10% cost optimization [7] Leadership and Vision - CEO Zhu Jiangming has maintained a consistent focus on becoming a world-class new energy vehicle manufacturer, prioritizing scale over profit margins [9] - The company has adopted a "reverse joint venture" model for international expansion, partnering with Stellantis to leverage their distribution channels [10] - Leapmotor's management remains vigilant about future challenges, viewing the target of 1 million annual sales as just a starting point [10]

Core Viewpoint - Leap Motor has achieved remarkable growth in the first half of 2025, with revenue reaching 24.25 billion yuan, a 174% increase compared to the same period in 2024, and has become the second Chinese new energy vehicle company to report a positive net profit for the first half of the year after Li Auto [1][3][5]. Financial Performance - The gross margin for Leap Motor reached a new high of 14.1% in the first half of 2025, up from 1.1% in the same period of 2024, marking a 13 percentage point increase [3]. - The total delivery volume for the first half of 2025 was 22,166 units, a 155.7% increase year-on-year, making Leap Motor the top-selling brand among new energy vehicle companies in China [7]. Market Strategy - Leap Motor has carved out a niche in the highly competitive 80,000-150,000 yuan market, traditionally dominated by BYD and Geely, by adopting a unique approach and focusing on cost control and self-research [3][12]. - The company plans to expand its product matrix, with new models set to debut at the Munich Auto Show in September 2025, and aims to achieve annual deliveries of 580,000 to 650,000 units in 2025, with a target of 1 million units by 2026 [4][9][10]. R&D and Innovation - Leap Motor's R&D expenses increased by 54.9% in the first half of 2025, with a focus on developing advanced driver assistance systems [9]. - The company has successfully launched a city commuting navigation assistance feature based on end-to-end algorithms and aims to be among the top tier in driver assistance technology by the end of 2025 [9]. International Expansion - As of June 30, 2025, Leap Motor has established over 600 sales and service outlets in approximately 30 international markets, including more than 550 in Europe [7]. - The company plans to set up a localized production base in Europe by the end of 2026 to further enhance its global market presence [7]. Cost Management - Leap Motor has demonstrated high efficiency in capital utilization, with total operating expenses for R&D, sales, and administration amounting to 18.9 billion yuan, 14.1 billion yuan, and 7.9 billion yuan respectively, representing 16.9% of revenue [12]. - The company employs a highly integrated supply chain strategy, which has resulted in a 10% cost optimization [12][13]. Leadership and Vision - CEO Zhu Jiangming has maintained a consistent focus on vehicle sales and market expansion, emphasizing the importance of scale over profit margins [15][17]. - Leap Motor's approach to international markets involves a "reverse joint venture" model, partnering with Stellantis to leverage existing sales channels, which has proven beneficial amid changing market conditions [16].

Core Insights - Leap Motor achieved its first net profit in the first half of 2025, becoming the second Chinese new energy vehicle company to report semi-annual profitability [2] - The company's stock price reached a high of 68 HKD, with a market capitalization exceeding 90 billion HKD, reflecting strong investor confidence in its performance [2] Financial Performance - Leap Motor reported a 174% year-on-year increase in revenue, reaching 24.25 billion CNY [3] - The gross margin improved to 14.1%, a 13 percentage point increase compared to the same period last year, marking a record high since its establishment [3] Delivery and Sales Growth - The company led the new energy vehicle sector with a delivery growth rate of 155.7%, totaling 221,664 units delivered in the first half of 2025 [3] - In July, Leap Motor's monthly sales surpassed 50,000 units, marking the fifth consecutive month of leading sales among new energy vehicle brands in China [3] Product Development and Market Positioning - Leap Motor plans to launch two new models on the B platform and three refreshed products on the C platform in 2025 [4] - The C10 model achieved over 150,000 global deliveries within 16 months, while the C11 model surpassed 250,000 cumulative sales [4] Global Expansion and Market Strategy - Leap Motor exported 24,980 units from January to July 2025, leading the new energy vehicle sector in overseas sales [6][7] - The company is establishing a manufacturing presence in Malaysia and plans to build a production base in Europe by the end of 2026 [7] Operational Efficiency and Customer Engagement - Leap Motor's domestic channel model has improved operational efficiency, with over 800 stores covering 286 cities and a single-store efficiency increase of over 50% [7] - The company has achieved a 99.5% response rate for its service strategy, enhancing customer satisfaction and loyalty [7]