Core Viewpoint - GAC and Huawei are deepening their collaboration to launch high-end electric vehicles under the "Qijing" brand, with two models priced around 300,000 yuan set to debut in 2024 [1][3]. Group 1: Collaboration Details - The two new models will include a mid-to-large pure electric sedan launching in Q2 2024 and an SUV in Q3 2024, targeting the 300,000 yuan new energy vehicle market [1][3]. - The partnership aims to leverage "GAC manufacturing + Huawei intelligence" to capture market share in the competitive 300,000 yuan segment [3][5]. - GAC and Huawei had previously initiated the AH8 project in 2021 but shifted to a supplier relationship in March 2023 before re-establishing their collaboration [3][5]. Group 2: Strategic Developments - In November 2022, GAC and Huawei signed a strategic cooperation agreement to develop smart vehicles, focusing on product development, marketing, and ecosystem services [5][6]. - GAC announced a 1.5 billion yuan investment to establish the GH project company for deeper collaboration with Huawei, which has since integrated its teams with GAC for product development [5][8]. - The newly formed Huawang Automotive will serve as the platform for the Qijing brand, with a focus on independent sales channels rather than Huawei's retail stores [6][8]. Group 3: Market Positioning and Challenges - The collaboration is seen as a response to GAC's need for transformation amid declining sales and performance pressures, initiating a three-year "Panyu Action" plan [4][5]. - The 300,000 yuan price segment is highly competitive, with significant players like Tesla and Li Auto already established, and new entrants expected to emerge [9][10]. - GAC's new brand faces challenges, including the need for independent dealership channels and the impact of upcoming changes in government subsidy policies for electric vehicles priced above 300,000 yuan [9][10].