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独家|广汽华为合作的两款新车将于明年二、三季度上市
Guo Ji Jin Rong Bao· 2025-09-25 22:23
重启合作以来,广汽与华为正以更深度的绑定姿态加速向前。 近日,《国际金融报》记者独家获悉,双方联合打造的"启境"品牌旗下新车已确定上市时间表,两款定位30万元级的高端车型将于明年分季度推出, 其中中大型纯电轿车率先一步计划于明年二季度上市,首款SUV则于第三季度上市。 双方合作加速的最直观体现是今年6月的一次拜访。彼时,广汽集团董事长冯兴亚赴深圳拜访华为董事长任正非。随后,为推进相关战略部署,华为 轮值董事长徐直军又亲赴广汽团队深入交流。 孙婉秋 摄 两款车型动力形式涵盖纯电与增程,目标是凭借"广汽制造+华为智能"的组合,争取抢占30万元新能源市场的一席之地。 作为一场阔别两年多的复合,早在2021年广汽和华为便高调启动AH8项目,计划联合开发中大型纯电SUV。然而没等到产品上市,2023年3月广汽突 然宣布改为自主开发,华为退居供应商角色。 随后因为与赛力斯合作成功打造了问界,华为成为车企转型过程中的理想合作伙伴,橄榄枝纷至沓来。 而行业巨变下的广汽则经历着转型的阵痛,销量和业绩承压之下,广汽在2024年主动求变,将刀口向内,启动三年"番禺行动"。 此基础下,双方再度牵手,节奏推进的高效而坚决。 去年11月 ...
广汽华为合作的两款新车将于明年二、三季度上市
Guo Ji Jin Rong Bao· 2025-09-25 15:56
Group 1 - GAC and Huawei are accelerating their collaboration with a new brand "Qijing" set to launch two high-end models priced around 300,000 yuan, with a mid-large pure electric sedan debuting in Q2 2024 and an SUV in Q3 2024 [2] - The partnership aims to leverage "GAC manufacturing + Huawei intelligence" to capture a share of the 300,000 yuan new energy vehicle market [2] - After a previous attempt to develop a mid-large pure electric SUV was halted in 2023, GAC shifted to independent development while Huawei took on a supplier role [2][3] Group 2 - GAC is undergoing a transformation due to sales and performance pressures, initiating a three-year "Panyu Action" in 2024 to adapt to industry changes [3] - A strategic cooperation agreement was signed between GAC and Huawei in November 2022, focusing on deep collaboration in smart vehicle product development, marketing, and ecosystem services [3][4] - The establishment of Huawang Automotive Technology (Guangzhou) Co., Ltd. marks the formal launch of the GH project company, under which the "Qijing" brand operates [4] Group 3 - The collaboration model between GAC and Huawei is unique, combining elements of the HI model and the smart selection car model, ensuring Huawei's influence throughout the product lifecycle while maintaining GAC's brand independence [5] - GAC Aion plans to invest 600 million yuan into Huawang Automotive, which will utilize Aion's production capacity for vehicle manufacturing [5][6] Group 4 - Huawang is enhancing its channel development with a "40-city blitz" strategy, establishing user centers and experience centers in key cities across China [6] - Despite signing 40 city dealers, the actual progress in store openings is slow, with some dealers expressing hesitation due to the need for separate channels and high investment requirements [7] Group 5 - The 300,000 yuan price segment is becoming increasingly competitive, with several models like Tesla Model Y and Li Auto L6 achieving significant sales [8] - Upcoming changes in government subsidy policies for new energy vehicles priced above 300,000 yuan may increase purchase costs, presenting challenges for Huawang [8]