Group 1 - Chery's brand domestic business unit held an urgent public opinion meeting following a failed performance test of the Fengyun X3L at Tianmen Mountain, which led to significant negative publicity [1][2] - The incident involved the Fengyun X3L losing traction and sliding down a steep stone staircase, causing damage to the scenic area but fortunately no injuries [3][4] - Chery's marketing and public relations departments were reportedly unaware of the incident until after it occurred, highlighting internal communication issues within the company [4][6] Group 2 - The Fengyun brand was upgraded to an independent new energy vehicle brand under Chery, aiming to compete in the market alongside brands like Geely and BYD [6][7] - Chery's rapid expansion of the Fengyun brand has led to a disjointed organizational structure, complicating marketing and brand management efforts [5][8] - The X3L's performance challenge was part of a broader marketing strategy, but the failure has raised questions about the vehicle's capabilities compared to competitors [10][12] Group 3 - The X3L is positioned in a highly competitive market with numerous similar models from other manufacturers, making its performance and branding critical for success [12] - Despite the setback, the incident serves as a pressure test for Chery's brand marketing capabilities, emphasizing the need for better organizational coordination and brand synergy [12]