11月的中国汽车市场，出人意料地没有迎来年底抢购的热潮。 经历过前两个月"省补"、"国补"的"突然"暂停或者结束之后，如今市场上最大力度的补贴只剩下了新能源车免征购置税的政策。 于是当11月的汽车整体销量以前所未有的速度下滑时，另一边的新能源渗透率却站上了前所未有的新高——59.3%，距离下一个60%的里程碑只有一步之 遥。 伴随渗透率剧烈变化的，还有车企的新能源销量排名。 | | | 2025年11月新能源厂商批发销量排行榜 | | | | | 2024年全年新能源厂商批发销量排行榜 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 排名 | 车 | 销量 | 同比 | 市场份额 | 排名 | 主要 | 销量 | 同比 | 市场份额 | | 1 | 比亚迪汽车 | 474921 | -5.8% | 27.8% | 1 | 比亚迪汽车 | 4250370 | 41.4% | 34.8% | | 2 | 吉利汽车 | 187798 | 53.4% | 11.0% | 2 | 特斯拉中国 | 916660 | -3.3% | ...

其中，风云品牌凭借A9L与T11组成的"双旗舰"阵容巩固混动市场地位，其中风云A9L已连续四个月交 付破万辆，风云T11上市24小时大定订单突破3.8万辆；纵横品牌聚焦豪华电混越野细分市场，首款车型 G700上市24小时大定订单突破1.5万辆；iCAR品牌面向年轻化用户，旗下iCAR V23前10个月累计销售 54,183辆，稳居新能源方盒子细分市场销量榜首；星途品牌定位高端智能电动市场，"新奢智电中型 SUV"ET5上市3小时锁单突破5000台。完善且快速迭代的新能源产品矩阵，正持续转化为可观的销售表 现。 强大的技术研发体系是支撑奇瑞新能源市场表现的底层动力。奇瑞集团坚持混动、增程、纯电、氢能多 路径协同发展，已构建覆盖全能源形式的技术矩阵。其核心技术包括可实现48%以上全球最高热效率的 鲲鹏天擎混动专用发动机、C-DM 6.0高效混动专用发动机、无级超级电混DHT、2.0T增程专用发动 机，以及最新发布的犀牛固态电池与智能兆瓦快充技术。在近期公布的"中国心"2025年度十佳发动机及 混动系统评选中，纵横G700所搭载的鲲鹏超能混动CDM-O 2.0TD混动专用发动机成功入选。这是奇瑞 累计第12次获得" ...

除新能源汽车外，奇瑞集团2025年整体表现亮眼，国内国外"两开花"，1-11月，奇瑞集团累计销售汽车 256.15万辆，同比增长11.1%；累计出口汽车118.86万辆，同比增长14.7%。 （文章来源：新华财经） 新华财经上海12月2日电（李一帆）12月2日，奇瑞集团公布旗下各品牌新能源汽车11月销量。2025年11 月，奇瑞集团销量新能源汽车11.68万辆，同比增长50.1%，实现环比"四连涨"，并创下历史单月销量新 高。今年1-11月，奇瑞集团新能源汽车累计销量已达81.47万辆，同比增长69.4%，年内首次跨越80万辆 大关，销量规模与增速均位居行业前列，展现出新能源赛道的强劲增长势能。 新能源业绩的持续攀升，得益于产品密集"上新"、爆款矩阵全面发力。11月份，奇瑞集团旗下各品牌密 集推出新能源新品，全面覆盖主流至高端细分市场——风云品牌凭借A9L与T11组成的"双旗舰"阵容巩 固混动市场地位，其中风云A9L已连续四个月交付破万辆，风云T11上市24小时大定订单突破3.8万辆； 纵横品牌聚焦豪华电混越野细分市场，首款车型G700上市24小时大定订单突破1.5万辆；iCAR品牌面向 年轻化用户，旗下iC ...

Core Insights - The article discusses the transformation of the automotive industry, particularly focusing on the competitive dynamics between domestic and joint venture manufacturers, highlighting the shift from a multi-model approach to a focus on winning rates in market share [1] Group 1: Growth and Market Dynamics - The company has experienced significant market share growth since 2021, driven by a rapid increase in demand and the electrification of vehicles [1] - Historical growth phases are outlined: initial reliance on low-cost small cars (2008-2012), a strategic shift towards quality improvement (2013-2016), a recovery period with successful sub-brand strategies (2017-2021), and an explosive growth phase from 2022 onwards due to technological advancements and a strong export performance [1][2] Group 2: Current Performance - The company’s current performance is supported by strong sales of traditional fuel vehicles, with notable models like the Aiyre and Ruihu series achieving good market reception [2] - The company is projected to achieve revenue of 269.9 billion yuan in 2024, representing a year-on-year increase of 65.4%, and a net profit of 14.14 billion yuan, up 18.3% year-on-year [2] Group 3: Competitive Advantages - The company has established a strong export position, with a focus on regions such as Europe, Latin America, and Southeast Asia, and is expanding production capacity in overseas factories [2][3] - Technological innovation is a key competitive advantage, with the launch of the new Kunpeng engine achieving a thermal efficiency of 48%, the highest globally, and plans to increase production capacity significantly by 2026 [2] Group 4: Future Outlook - The company plans to focus on the integration of its domestic brands and the development of its Wind and Cloud series, aiming to capture market share through technological advancements [3] - Continued growth in the domestic market is expected, with a projected increase in market share for traditional fuel vehicles over the next three years [3] Group 5: Financial Projections - The company is expected to see net profits of 17.34 billion, 21.86 billion, and 24.34 billion yuan from 2025 to 2027, with corresponding price-to-earnings ratios of 9.2X, 7.3X, and 6.6X, which are below the industry average [4]

Core Viewpoint - Zhongtai Securities initiates a "Buy" rating for Chery Automobile (09973), highlighting its strong export capabilities and first-mover advantage, with expectations for simultaneous growth in volume and profit due to orderly advancement of domestic new energy brands and deep collaboration with Huawei [1] Group 1: Industry Insights - The shift in core capabilities for automakers emphasizes demand control and the pace of electrification as critical for market share growth, moving away from traditional product cycles [2] - The competitive landscape has evolved post-2021, with domestic and joint venture brands increasing their market share through strategic adjustments [2] Group 2: Growth Review - Chery's market share has significantly increased since 2017, transitioning from reliance on low-cost small cars to a focus on quality and export growth [3] - The company has experienced a resurgence and growth phase from 2017 to 2021, marked by improved product strength and successful sub-brand strategies [3] - The current explosive growth phase (2022-present) is characterized by technological advancements and a rapid transition to new energy vehicles, leading to record sales [3] Group 3: Current Development Status - Chery's internal combustion vehicle lineup, particularly the Aiyre and Ruihu series, continues to perform well, supporting overall growth [4] - The Wind and Cloud sub-brand is beginning to show results in the new energy transition, while the Jietu and Zhijie brands are developing independently [4] - Financially, Chery is projected to achieve revenues of 269.9 billion yuan in 2024, a year-on-year increase of 65.4%, and a net profit of 14.14 billion yuan, up 18.3% year-on-year [4] Group 4: Core Competitiveness - Chery's first-mover advantage in exports has created a strong competitive moat, with leading engine technology and smart capabilities enhanced by Huawei [5] - The company has established a stable increase in export volumes, focusing on regions such as Europe, Latin America, and Southeast Asia, with overseas production capacity reaching approximately 1 million units [5] - The new Kunpeng engine boasts a thermal efficiency of 48%, the highest globally, with production capacity expected to double by 2026 [5] Group 5: Future Outlook - Chery plans to focus on the Wind and Cloud brands for market penetration, with significant advancements in technology and product offerings [6] - The company aims to enhance its domestic oil vehicle market share, which has increased by 4.1 percentage points over the past three years, positioning it as the second-largest among domestic brands [6] - Continued expansion in key overseas markets is anticipated to contribute positively to profits [6]

Core Viewpoint - Zhongtai Securities initiates a "Buy" rating for Chery Automobile, highlighting its strong export capabilities and first-mover advantage, with expectations for simultaneous growth in volume and profit due to orderly domestic new energy brand advancement and deep collaboration with Huawei [1] Group 1: Industry Analysis - The shift in core capabilities for automakers emphasizes demand control and the pace of electrification as critical for market share growth, moving away from traditional product cycles [2] - The competitive landscape has evolved post-2021, with domestic and joint ventures increasing market share through strategic adjustments [2] Group 2: Growth Review - Chery's market share has significantly increased since 2017, transitioning from reliance on low-cost vehicles to a focus on quality and exports, leading to record sales [3] - The company has experienced a growth phase from 2022 onwards, marked by technological advancements and a strong export performance, making it the top Chinese brand in exports [3] Group 3: Current Development - Chery's internal combustion engine (ICE) vehicles continue to perform well, with the Wind and Cloud series contributing to both volume and profit growth [4] - Financially, Chery is projected to achieve revenues of 269.9 billion yuan in 2024, a year-on-year increase of 65.4%, and a net profit of 14.14 billion yuan, up 18.3% [4] Group 4: Competitive Advantages - Chery's first-mover advantage in exports has created a strong competitive moat, with leading engine technology and collaboration with Huawei enhancing its smart capabilities [5] - The new Kunpeng engine boasts a thermal efficiency of 48%, with production capacity expected to reach 1 million units by 2026 [5] Group 5: Future Outlook - Chery plans to focus on the Wind and Cloud brands for market capture, with significant improvements in technology and product offerings aimed at meeting consumer demands [6] - The company has seen a 4.1 percentage point increase in domestic market share for ICE vehicles over the past three years, positioning it as the second-largest domestic brand [6] - Continued expansion in key overseas markets such as Europe, Latin America, and Southeast Asia is expected to contribute to profit growth [6]

Core Insights - Chery Automobile has achieved a significant milestone in the electric vehicle market, with monthly sales of new energy vehicles surpassing 110,000 units for the first time in October, following previous months of over 90,000 and 100,000 units [1][5] - The company has transitioned from a "single combat" approach to a "matrix development" strategy, with multiple successful models contributing to its sales growth [3][6] - Chery's strong performance is attributed to a robust lineup of popular models, including the Fengyun A9L, Fengyun T11, and Zongheng G700, which have collectively driven sales [6][5] Sales Performance - The Fengyun A9L has maintained sales of over 10,000 units for three consecutive months, while the Fengyun T11 received 38,000 orders within 24 hours of its launch [3][5] - The iCAR brand sold 12,393 units in October, totaling 79,023 units from January to October, while the high-end brand Zhijie sold 12,810 units in October, with a cumulative total of 70,587 units [5] - The Zhijie R7 has surpassed 100,000 units in cumulative deliveries since its launch [5] Technological Advancements - Chery has a long history of investment in hybrid technology, starting its research in 2001, and plans to launch 39 hybrid models by 2025 [6][7] - The company is advancing in battery technology, with the introduction of the Rhino S solid-state battery module, which boasts an energy density of 600 Wh/kg and a range of 1,200-1,300 kilometers [6] - Chery's commitment to safety is evident in the design of the Fengyun T11, which features a high-strength steel-aluminum alloy body and exceeds national safety standards [8][9] Global Expansion - Chery has exported 1.06 million vehicles from January to October, marking a 12.9% year-on-year increase, and has become the fastest Chinese automotive group to reach this milestone [13] - In the European market, Chery sold over 170,000 vehicles in the first ten months, reflecting a 2.4-fold increase year-on-year, and has established localized production [13] - The company's global strategy emphasizes local market adaptation, supported by a diverse team of over 1,000 designers across ten design centers worldwide [9][11] Future Outlook - The launch of the Fengyun T11 has generated ongoing orders, indicating strong market interest and potential for continued growth [14] - Chery's long-term strategy focuses on building systemic capabilities rather than seeking immediate recognition, positioning the company for sustained value creation in the electric vehicle sector [14]

Group 1 - Chery's brand domestic business unit held an urgent public opinion meeting following a failed performance test of the Fengyun X3L at Tianmen Mountain, which led to significant negative publicity [1][2] - The incident involved the Fengyun X3L losing traction and sliding down a steep stone staircase, causing damage to the scenic area but fortunately no injuries [3][4] - Chery's marketing and public relations departments were reportedly unaware of the incident until after it occurred, highlighting internal communication issues within the company [4][6] Group 2 - The Fengyun brand was upgraded to an independent new energy vehicle brand under Chery, aiming to compete in the market alongside brands like Geely and BYD [6][7] - Chery's rapid expansion of the Fengyun brand has led to a disjointed organizational structure, complicating marketing and brand management efforts [5][8] - The X3L's performance challenge was part of a broader marketing strategy, but the failure has raised questions about the vehicle's capabilities compared to competitors [10][12] Group 3 - The X3L is positioned in a highly competitive market with numerous similar models from other manufacturers, making its performance and branding critical for success [12] - Despite the setback, the incident serves as a pressure test for Chery's brand marketing capabilities, emphasizing the need for better organizational coordination and brand synergy [12]

Core Insights - Chery Group has achieved significant growth in the new energy vehicle sector, with October 2025 sales surpassing 110,000 units, marking a 54.7% year-on-year increase, and a cumulative sales figure nearing 700,000 units for the first ten months of the year, reflecting a 73.1% increase [1][2] Group 1: Transformation and Design - Chery's transformation began with a deep reflection on its identity, evolving from a "tech-focused" brand to one that emphasizes user experience and aesthetic appeal [2] - The company has established ten design centers globally, employing over a thousand international designers, which has led to significant improvements in design quality, evidenced by awards such as the two Red Dot Design Awards for the new QQ concept car [2][3] - Chery's commitment to quality is demonstrated by its establishment of over 100 enterprise standards that exceed national benchmarks, leading to recognition as the only domestic brand to win five awards in J.D. Power's 2025 China Vehicle Series Research [3] Group 2: Product Matrix and Market Positioning - Chery's product matrix in the new energy sector is thriving, with multiple successful models such as the Fengyun A9L and Jietu Zongheng G700, which have garnered significant sales and set new market benchmarks [4][6] - The Fengyun T11, described as a redefinition of luxury, received nearly 30,000 pre-orders and over 38,000 orders within 24 hours of its launch, indicating strong market acceptance [4][6] Group 3: Global Strategy and Smart Technology - Chery's global strategy has led to the export of 1.06 million vehicles in the first ten months of the year, with a remarkable 240% increase in sales in the European market [7][8] - The company has introduced advanced technologies such as AI smart vehicle architecture and L4 autonomous driving, showcasing its commitment to innovation in the smart vehicle sector [8] - Chery's approach to smart technology extends beyond vehicles, with successful commercialization of its墨甲 robots in various international markets, indicating a broader vision for growth in the "smart electric" era [8] Group 4: Long-term Vision and Industry Impact - Chery's recent achievements reflect a long-term commitment to quality, innovation, and strategic growth, positioning the company as a significant player in the global automotive industry [9] - The company's evolution from producing affordable vehicles to redefining luxury and smart electric vehicles illustrates a broader trend in the transformation of China's manufacturing sector [9]

Core Insights - Chery Group has achieved significant growth in the new energy vehicle sector, with monthly sales surpassing 110,000 units in October 2025, marking a 54.7% year-on-year increase, and a cumulative sales figure nearing 700,000 units for the year, reflecting a 73.1% growth [2][20] - The company has undergone a transformation in its design philosophy, moving from a technical focus to a more holistic approach that includes aesthetics and user experience, evidenced by the success of its new QQ concept car, which won two German Red Dot Design Awards [5][6] - Chery's commitment to quality and safety has led to it being recognized as the only domestic brand to win five awards in J.D. Power's 2025 China Vehicle Series Research, establishing it as a "Five Crown King" in the industry [7][10] Product Matrix - Chery's product lineup in the new energy sector is thriving, with the Fengyun A9L achieving over 10,000 sales for three consecutive months and the Jietu Zongheng G700 receiving over 15,000 orders within 24 hours of its launch [12][13] - The Fengyun T11, described as a redefinition of luxury by Chery's chairman, has garnered nearly 30,000 pre-orders and over 38,000 orders within 24 hours of its launch, indicating strong market acceptance [12][13] Global Strategy - Chery has exported 1.06 million vehicles from January to October 2025, marking the fastest pace for a Chinese brand to exceed one million exports in a year, with a notable 2.4-fold increase in sales in the European market [14][20] - The company is advancing its global strategy by transitioning from simple product exports to localized ecological implementations, enhancing its presence in various international markets [14][16] Technological Advancements - Chery has made significant strides in intelligent technology, launching over ten globally leading technologies, including AI smart chassis and L4-level autonomous driving systems, showcasing its commitment to innovation [16][18] - The company emphasizes the importance of quality alongside technological advancements, aiming to navigate the challenges of electrification and intelligence with a strong focus on safety and reliability [18][20]