Overall Market - The overall market for new energy vehicles (NEV) in China shows significant growth, with total production and sales reaching 2,400,084 units and 2,490,237 units respectively in June 2025, marking a year-on-year increase of 12.4% in production and 15.1% in sales [6][9][11] - The market share of NEVs has increased, with NEVs accounting for 50.2% of total vehicle sales in June 2025, compared to 49.8% in the previous month [9][12][15] Submarket Analysis - The retail sales of NEVs in the first half of 2025 reached 1,111,558 units, reflecting a 29.8% increase compared to the same period in 2024 [6][11][24] - The breakdown of NEV sales by vehicle type shows that sedans accounted for 404,206 units, MPVs for 29,658 units, and SUVs for 422,490 units in June 2025 [21][24] Manufacturer Performance - BYD leads the NEV market with wholesale sales of 377,628 units in June 2025, representing a 30.4% market share [16][19] - Other notable manufacturers include Geely with 122,367 units, Changan with 87,458 units, and Tesla China with 71,599 units, showcasing varying growth rates [16][19] Model Category Analysis - The retail sales of different vehicle categories indicate that sedans, MPVs, and SUVs have shown growth, with sedans experiencing a 30.0% increase, MPVs 53.3%, and SUVs 27.9% in June 2025 [21][24] - The overall market for NEVs has seen a significant increase in penetration rates, with sedans at 53.3%, MPVs at 4.1%, and SUVs at 48.6% [24][25] Brand Positioning - The top ten manufacturers in the NEV market accounted for 76.7% of total wholesale sales, with BYD holding the largest share [16][19] - The competitive landscape is characterized by rapid growth among several brands, with Geely and Changan also showing strong performance in the NEV segment [16][19] Price Positioning - The market is segmented into various price ranges, with significant sales occurring in the 10-20 million yuan range, indicating a strong demand for mid-range vehicles [4][24] - The pricing strategy appears to be effective in attracting a diverse customer base, contributing to the overall growth of the NEV market [4][24]

一、整体总市场 二、 细分总市场 三、 厂商表现 四、 车型大类细分市场 五、 品牌定位细分市场 六、 国别定位细分市场 七、 价格定位细分市场 目录 Contents 说明: 总市场（轿车、MPV、SUV) ： ICE+BEV+PHEV 新能源市场（轿车、MPV、SUV）： BEV+PHEV ICE： 燃油车 NEV: 新能源 BEV：纯电动 PHEV: 插电混动 NEV= BEV (含FCV) +PHEV (含EREV) 点 击 蓝 字 关 注 我 们 本文为中国汽车流通协会乘用车市场信息联席分会发布的权威深度市场分析报告，涵盖了： 产销数据来源 中国汽车流通协会乘用车市场信息联席分会月报表（零售表，狭义汇总） -终稿 未计入份额低于2%的细分市场 豪华品牌: 奔驰、宝马、奥迪、凯迪拉克、捷豹、路虎、沃尔沃、英菲尼迪、讴歌、特斯拉 价格: 以起步市场指导价划分 分为10万以下、10-20万、20-30万、30-40万、40万以上五档 》整体总市场 | 2025年5月 | | --- | | 整体总市场产销情况 | | 单位: 铜 | 类别 | 产量 | 批发 | HO | 零售 | | --- | --- ...