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J.D. Power研究:新能源汽车信息娱乐系统仍是“槽点”
Core Insights - The overall quality issues in the Chinese NEV market increased to 226 PP100 in 2025, up by 16 PP100 from 2024, although the growth rate has slowed compared to the previous year [1][2] - The study highlights that while complaints related to battery and charging issues have decreased, user complaints regarding infotainment systems and driving assistance features have risen significantly [3][4] Summary by Categories Overall Quality Trends - The increase in quality issues from 2024 to 2025 is 16 PP100, with a slower growth rate compared to the 37 PP100 increase from 2023 to 2024 [1][2] - The number of complaints for pure electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) are 220 and 234 PP100 respectively, indicating a rise of 9 and 26 PP100 from the previous year [1] Specific Issues - Infotainment systems remain the most complained-about category, with a total of 31 PP100 in 2025, and complaints in the configuration/control systems/dashboard category increased by 3.5 PP100 [3] - Battery and charging issues saw a decline in complaints, with a reduction of 3.2 PP100, particularly in pure electric range concerns [3] Market Segment Insights - PHEV and range-extended vehicle sales increased significantly, with PHEVs gaining 8 percentage points in market share, but quality issues have also risen, with PHEVs and range-extended vehicles reporting 234 and 235 PP100 respectively [4] - MPVs and SUVs are emerging as new market hotspots, with MPVs seeing a 4.4% increase in sales in first-tier cities, but their quality performance is lagging, with a 20.8% increase in PP100 complaints [5] Consumer Experience - The study indicates a shift in consumer expectations, with a focus on balancing design and user experience, particularly in the context of new models that emphasize rugged aesthetics [3][5] - The rise in complaints related to driving assistance features suggests that manufacturers need to refocus on core user experience rather than just technological advancements [3]