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新能源车险拐点将至,险企迎来千亿增长机遇
麦肯锡· 2025-08-22 09:50
Core Viewpoint - The rapid development of the new energy vehicle (NEV) industry is reshaping the automotive market landscape, with China's NEV production and sales ranking first globally for nine consecutive years, projected to reach 12.866 million units in 2024, a year-on-year increase of 35.5% [2] Group 1: Changes in the Auto Insurance Market - The NEV insurance market is experiencing explosive growth, with premiums increasing from 24.6 billion yuan in 2020 to 140.9 billion yuan in 2024, a compound annual growth rate of 55%, and the share of NEV insurance in total auto insurance rising from 3% to 15% [2] - By 2030, NEV insurance premiums are expected to reach approximately 480 billion yuan, accounting for over 40% of total auto insurance premiums, becoming a core driver of growth in the auto insurance sector [2] - The current NEV insurance loss ratio shows positive signals, with the industry's combined cost ratio decreasing from 109% in 2023 to 107% in 2024, and some leading insurers achieving underwriting profitability [5] Group 2: Technological and Data Advancements - Technological advancements are optimizing claims costs by improving accident prevention and reducing repair costs, with enhanced safety systems and battery safety technology contributing to lower accident rates and repair costs [9] - Data accumulation is driving refined pricing and risk management, focusing on dynamic risk assessment across three dimensions: vehicle, person, and behavior [10] - The insurance industry is evolving towards a more proactive risk management approach, utilizing quantified driving behavior to generate scores linked to premiums [10] Group 3: Regulatory Guidance - Regulatory bodies have issued guidelines to promote high-quality development in NEV insurance, including measures for cost management, risk-sharing mechanisms, and encouraging product innovation [10] Group 4: Manufacturer Involvement - Vehicle manufacturers are reshaping the NEV insurance ecosystem by leveraging their advantages in vehicle data and repair networks to enhance service and risk management levels [11] - The next 3-5 years are critical for improving NEV insurance loss ratios, but insurers face challenges due to high loss ratios and limited control over core data and repair channels [11] Group 5: Strategies for Sustainable Development - Effective cost control and claims management are essential for the sustainable development of NEV insurance, with a focus on differentiating between low and high loss ratio businesses [12] - Collaboration between insurers and manufacturers is crucial for achieving effective claims management, breaking down data silos, and building a shared ecosystem [13] Group 6: Ecosystem Building - Insurers need to transition into "ecosystem integrators" to enhance quality and efficiency through product innovation and service integration [17] - Collaborative efforts with manufacturers, battery suppliers, and mobility platforms can lead to innovative insurance products that meet comprehensive risk needs [18] Group 7: Competitive Strategies - Leading insurers should focus on refined risk selection and dynamic management, leveraging data collaboration with manufacturers to create customer white lists and reduce loss ratios [26] - Small and medium-sized insurers can explore niche markets and localized service barriers to enhance customer satisfaction and operational efficiency [28] Group 8: Conclusion - The NEV insurance market is at a pivotal point, presenting strategic opportunities for insurers to act decisively and capture market share during the upcoming growth phase [29]