新能源高端汽车

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累计销量突破15万辆,阿维塔携全系车型亮相重庆车展
Zhong Guo Qi Che Bao Wang· 2025-06-07 09:48
Core Viewpoint - The 27th Chongqing International Auto Show showcased over a hundred brands and a thousand models, with Avita achieving a significant milestone of over 150,000 cumulative sales and an average product price exceeding 270,000 yuan, highlighting its strong momentum in the high-end new energy market [1][6]. Company Development - Avita has launched four models in three years, including Avita 11, Avita 12, Avita 07, and Avita 06, successfully delivering over 150,000 units [6][11]. - The brand emphasizes "original design + intelligent technology," with Avita 11 winning the Gold Award for Appearance Design at the 25th China Patent Awards, affirming its commitment to innovative design [8]. Product Features - Avita 12 features a unique design by eliminating the rear window and includes advanced technology such as a high-definition screen and electronic side mirrors [8]. - Avita 06 is equipped with Huawei's advanced driving assistance system, making it one of the first models in the 200,000 yuan new energy sedan market to achieve urban intelligent driving [9]. User Experience and Feedback - Avita focuses on user experience, collaborating with British audio brand Bowers & Wilkins to enhance in-car audio systems and offering personalized seat modifications for existing customers [12][13]. - The company has completed 36 OTA updates, with a major update planned for June that will introduce new features such as personalized smart scene creation and enhanced safety measures [14]. Market Expansion - As of May, Avita has established over 700 distribution points across 212 cities, achieving an 82% coverage rate in prefecture-level cities [16]. - The company plans to enter over 50 countries and regions by 2025, with a goal of establishing more than 160 distribution networks [19]. Future Plans - Avita aims to launch a new flagship six-seater vehicle valued at over one million yuan by 2026, based on the new SDA 2.0 platform, which will enhance cost efficiency and resource sharing among its brands [20]. - By 2030, Avita plans to introduce 17 new models, covering a wide range of vehicle types, with a target of achieving global sales of 800,000 units [20].