图片来源：每经记者 孙磊 摄 记者了解到，为了迎接i6上市，理想汽车做足了"准备工作"，试驾车的到位率、整备度都明显优于此前理想i8的上市节奏。"每个销售都和客户预约好试驾时 间了，最快（上市）第二天交车。"有知情人士告诉记者。 每经记者｜孙磊 每经编辑｜余婷婷 "上周六（9月27日）来看理想i6的人实在太多，门店只能拉起围栏，让大家有序排队。"9月30日，北京市朝阳区理想汽车门店的销售人员向《每日经济新 闻》记者解释为何在门店门口设立了围栏，"现在即便是午饭时间，三三两两来看车的人也没有断过"。 9月26日，理想汽车第二款纯电SUV理想i6上市，仅一款配置，售价为24.98万元。对于该车的价格，理想汽车方面表示："理想i6不走低价路线。" 即便如此，理想i6依然收获了很多消费者的青睐。理想汽车第三产品线总裁李昕旸透露，理想i6上市5分钟大定就突破了1万辆。理想i6的大定是指：消费者 支付定金的7天内，可以修改配置或者申请退款；7天后定金不可退。 "即便如此，理想i6这次也获得了很多订单，我们店里每人（销售人员）都有15、16个锁单顾客了。"上述销售人员在与记者交流的过程中，手机弹出了一条 锁单提醒。 销售员 ...

Core Insights - Fangchengbao Automobile has launched its new model, the Titanium 7, in Hangzhou, positioning it as a "tech large space SUV" with a price range of 179,800 to 219,800 yuan [2][3] - The Titanium 7 features four configurations: 135KM two-wheel drive Pro version, 200KM two-wheel drive Max version, 190KM four-wheel drive Max version, and 190KM four-wheel drive Ultra version [2] - The vehicle emphasizes a high space utilization rate, with an effective cabin length exceeding 3.3 meters and a space utilization rate of 70.9%, accommodating tall passengers comfortably [2] Product Features - The Titanium 7 integrates comfort and smart technology, featuring premium leather seats, a 20-speaker audio system, a custom fragrance system, seven-screen connectivity, and a smart cooling and heating refrigerator [2] - A significant highlight is the smart ecosystem, which includes integration with Alipay for voice ordering, facial recognition payment, and automatic navigation services [2] - The vehicle also supports smart pet and child seats in collaboration with Goodbaby, allowing real-time status monitoring and vlog sharing through the vehicle's system [2] Promotional Offers - Fangchengbao has introduced "Seven Titanium Enjoyment Gifts," which include a 10,000 yuan comfort upgrade package, BYD Pad set, financing discounts up to 11,300 yuan, trade-in subsidies, and lifetime free OTA updates [3] - The Titanium 7 is now available for test drives in Hangzhou, aiming to penetrate the new energy SUV market with its advantages in space, intelligence, and pricing [3]

9月17日，成都东安湖体育公园，风云X3L在一片期待中正式上市。新车共推出四个版本，售价区间为10.99万~14.99万元，涵盖135km纯电畅行 版、215km远行版、215km智行版以及205km四驱高能版。与此同时，六大官方改装版型同步亮相，进一步强化其"可玩、可改、可拓展"的产品标 签。 "好玩真性能，好看真自在"的产品内核 作为一款定位"高能时尚户外方盒"的车型，风云X3L在性能、安全、智能与设计四个维度都体现出越级配置。 在"好玩真性能"方面，风云X3L搭载全铝合金笼式车身，扭转刚度高达31812Nm/deg，白车身仅重230kg，较传统钢制车身减重约30%，不仅提升纯电续 航15%，更实现"30年防锈"。底盘部分采用铸铝H臂后悬架和双FSD可变阻尼减振器，显著提升滤震、响应与抗侧倾能力。 作为奇瑞风云系列在"方盒子"品类中的全新力作，风云X3L不仅延续品牌一贯的技术底蕴，更以时尚设计、智能科技和全场景能力，瞄准城市户外爱好 者与进阶家庭用户，意图在竞争日趋激烈的新能源SUV市场中，开辟了兼具个性与实用的新路径。 从"技术奇瑞"到"时尚奇瑞" 与传统汽车发布会不同，风云X3L的上市活动选择以"大方 ...

Core Insights - The event marked the launch of the Yuan family vehicles, emphasizing the theme "Navigating Forward, Honoring 1.5 Million Passions" [1][3] - The Yuan UP 301KM Navigation model was introduced at a price of 74,800 yuan, targeting young consumers with vibrant travel options [1][3] Group 1: Event Highlights - The Yuan family has gained over 1.5 million users since its inception, showcasing its strong market presence and customer loyalty [3][10] - The launch event featured interactive activities, including a DIY skateboarding art session, enhancing guest engagement [5][12] - A dynamic dance performance marked the introduction of the new vehicle, creating an exciting atmosphere [7] Group 2: Product Features - The Yuan UP maintains the Dynasty aesthetic design, featuring a sleek body and futuristic elements such as a closed grille and sculptural lighting [8][14] - The vehicle is equipped with BYD's latest blade battery and efficient electric drive system, ensuring safety and performance [12][14] - The Yuan UP offers advanced features like voice interaction and a comprehensive vehicle ecosystem, catering to modern lifestyle needs [12][14] Group 3: Customer Engagement - The event included various purchase incentives such as trade-in subsidies and low-interest financing options, generating strong interest among attendees [17] - Media representatives praised the Yuan family for its design, safety, and intelligent features, reinforcing consumer trust [19] - The ceremony concluded with the delivery of vehicles to first-time owners, symbolizing the bond between the brand and its customers [21][23]

Core Viewpoint - The launch of the Haobo HL range-extended version marks a significant entry into the new energy SUV market, emphasizing its competitive pricing and comprehensive features aimed at challenging existing market dynamics [1] Pricing and Variants - The Haobo HL range-extended version is priced between 269,800 to 299,800 yuan, offering four versions with five-seat and six-seat configurations [1] Key Features - The vehicle is equipped with high-end technology features as standard, including zero-gravity seats, an intelligent cockpit, GAC GSD advanced driving assistance system, and a digital chassis, which are often optional in competing models [1] Customer Benefits - Buyers will receive lifetime benefits including free charging, free charging pile installation, free basic maintenance, free data flow, and lifetime warranty on the three electric systems, along with additional financial and insurance incentives [1]

Core Viewpoint - The domestic automotive market is experiencing intense competition, particularly in the new energy SUV segment, which is entering a period of explosive growth, characterized by price competition and enhanced configurations [1][5] Market Overview - In Q1 2025, over 10 new SUVs were launched, with significant releases at the Shanghai Auto Show in April, focusing on both SUVs and pure electric models [1] - Sales of vehicles priced between 300,000 to 400,000 yuan reached approximately 957,200 units, showing a year-on-year growth of nearly 2%, with new energy SUVs accounting for over 20% of this segment [1] Company Performance - The Wanjie M8, positioned as a family smart flagship SUV, has achieved cumulative deliveries exceeding 60,000 units, maintaining its status as the sales champion in the 400,000 yuan market segment [1][2] - The Wanjie family, with its "789" product matrix, has seen explosive delivery growth, reaching a total of 800,000 units in just 39 months, setting a record for the fastest delivery by a new force brand [1] Product Differentiation - The Wanjie M8 targets the high-end market of 400,000 yuan, filling a gap in the Wanjie family product line, while the upcoming Wanjie M8 pure electric version is expected to drive further sales growth [7][12] - The Wanjie M8 pure electric version features a 100 kWh battery from CATL, with a maximum CLTC range of 705 kilometers, and includes advanced safety features and high-performance electric drive systems [8][10] Industry Trends - The automotive industry is facing challenges such as "increasing volume without increasing revenue" and declining profitability, with the automotive manufacturing profit margin dropping to 3.9% in Q1 2025 [5] - The market is shifting towards a focus on intelligent capabilities, with the Wanjie M8 pure electric version leveraging Huawei's technology to enhance safety and driving assistance features [10][12] Competitive Landscape - The Wanjie brand is positioned to disrupt the high-end market traditionally dominated by foreign brands, as evidenced by the increasing market share of domestic brands and the decline in foreign brand prices [14][16] - The success of the Wanjie family is indicative of a broader trend in the industry, where domestic brands are moving towards high-end, high-tech, and high-value offerings, supported by Huawei's brand empowerment [16]

Core Viewpoint - The article highlights the strong market interest and pre-sale performance of the Lantu FREE+, a new electric SUV from Dongfeng's high-end brand, which is competing effectively against other models like the Xiaomi YU7 and Li Auto L6 [1][2][7]. Pre-sale Performance - The Lantu FREE+ saw a significant increase in customer foot traffic, with a reported doubling of visitors to dealerships after the pre-sale began, indicating strong demand [2][4]. - In a three-tier city dealership, nearly 70% of customers visiting were specifically interested in the Lantu FREE+, with around 80 small orders placed within the first 10 days of pre-sale [2][4]. Customer Demographics - The primary customer base for the Lantu FREE+ consists of families, with 70% of buyers being aged between 20-40 years, many looking for a second vehicle or their first family car [4][9]. - Customers are particularly focused on the vehicle's appearance, interior, and space, all of which have received positive feedback [4][6]. Competitive Landscape - The main competitors identified for the Lantu FREE+ are the Li Auto L6 and the Aito M5/M7, with customers often comparing driving experiences and features [7][11]. - Many customers initially interested in the Xiaomi YU7 shifted their focus to the Lantu FREE+ due to long wait times for the YU7 [6][7]. Key Selling Points - The Lantu FREE+ features advanced technology such as Huawei's intelligent driving system and HarmonyOS cockpit, which have been well-received by tech-savvy customers [1][16]. - The vehicle's practical features, including a 220V power outlet in the trunk and a well-designed chassis, enhance its appeal [14][16]. Customer Experiences - Customer testimonials highlight the spaciousness and comfort of the Lantu FREE+, with families appreciating the vehicle's design and functionality [9][11]. - The positive driving experience and advanced technology have led to customers making spontaneous purchases after test drives [9][12]. Promotional Strategies - The pre-sale strategy includes a deposit scheme and potential upgrades, with expectations of additional service benefits and trade-in subsidies upon official launch [17].

经观汽车 在供应链合作方面，小米YU7系列展现了对头部电池厂商的深度依赖。弗迪和宁德时代作为全球动力电 池市场占有率前二的企业，其联合供应模式既保障了产能稳定性，又通过技术协同提升了产品可靠性。 市场分析显示，YU7系列的电池配置策略精准覆盖了不同消费群体的需求。标准版和Pro版通过磷酸铁 锂电池实现安全与成本的平衡，适合注重实用性的用户；而Max版则以三元锂电池的高性能特性吸引对 续航和加速有极致追求的消费者。工信部最新发布的减免购置税目录中，YU7单双电机四驱版本已赫然 在列，标志着该车系已进入量产准备阶段。车身尺寸方面，YU7以4999mm车长和3000mm轴距的中大 型SUV定位，配合5座布局，进一步拓展了市场受众。 小米官方强调，所有版本均通过新国标电池安全测试，采用多层防护机制应对过充、过放、过流等风 险。此外，小米自研的智能充电算法可根据用户习惯优化充电策略，延长电池使用寿命。这种从硬件到 软件的全链路安全体系，为消费者提供了多重保障。随着6月3日电池配置信息的正式公布，YU7系列的 市场热度持续攀升，预计将在年中上市后引发新一轮新能源SUV竞争。 免责声明：本文观点仅代表作者本人，供参考、交流 ...