媒体日的索然无味，并不代表普通观众对广州车展没有期待。 眼下，这场汽车行业的年度盛会正火热进行，但电车通在现场探访时发现，这届车展的"新意浓度"着实不及预期 —— 首发亮相的重磅新车屈指可数，就连 雷军、余承东这样的车展"流量之王"，也缺席了本次现场。 不少参与报道的媒体同行都直言，这届车展实在太"寡淡"了，甚至有外地媒体记者在中午就完成了发布会的报道工作，早早结束了广州的行程。 但，请等一等。 媒体日的静，和专业观众的闹，根本是两个世界。 NE !! -- le 1, 82, 2 and and a 7 +12 A t and the b 图源：电车通现场摄制 当电车通选择在专业观众日进场后，才发现什么才是人气——原本媒体日里略显空旷的车企展台前，此刻更是挤满了观众，主流新能源品牌展区更是被围得 水泄不通。 这也从侧面说明，消费者对新能源车型的关注度正持续攀升。值得一提的是，专业观众票的价格比普通票高出一倍，却能提前两天进场，这意味着这群观众 的需求更具针对性，他们关注什么，往往更代表市场的真实风向。 电车通也留意到一个鲜明趋势：今年多家新能源品牌都在疯狂发力 SUV，并且在产品打造上跳出了以往的同质化竞争 ...

有销售还透露："我们门店是10月开业的，这批特价车总共有七八十台，销量非常好，目前现车已经售出一半左右。不仅有本地 的客户，还有许多外地客户前来订购。" 从指导价来看，玛莎拉蒂Grecale Folgore对标保时捷Macan纯电版，但经销商降价后，该款车型进入30万~40万级别新能源SUV竞 争圈，几乎与小米、蔚来、理想、问界等造车新势力同台竞技。 对此，有网友表示，就买个三叉戟车标。还有网友称买得起也养不起。 全文共1092字，阅读大约需要3分钟 "大甩卖"背后是玛莎拉蒂销量的下滑。 近日，多地玛莎拉蒂经销商社交媒体发布消息称，玛莎拉蒂的SUV车型Grecale Folgore售价35.88万元起。 《中国经营报》记者了解到，玛莎拉蒂Grecale Folgore是品牌首款纯电中型SUV，主打高性能与超豪华定位，官方指导价89.88万 元，经销商报出的35.88万元较指导价降了54万元，相当于不到四折。加上一定的选配费用，最终该车型落地价约为40万元。 作为意大利超豪华汽车品牌，玛莎拉蒂2004年进入中国。乘联会数据显示，玛莎拉蒂在华销量巅峰出现在2017年，达到1.44万 辆。当年中国为该品牌全球最大市 ...

Core Insights - The launch of Li Auto's second pure electric SUV, the Li Xiang i6, has generated significant consumer interest, with over 10,000 pre-orders within the first five minutes of its release [3][11] - The i6 is priced at 249,800 yuan and is positioned as a premium offering, not following a low-price strategy, yet it has attracted a diverse customer base, particularly among young individuals and families without children [3][7] Group 1: Sales Performance - The i6 has seen a high level of engagement, with sales personnel reporting an average of 15 to 16 locked orders per salesperson [3][9] - The vehicle's launch has been well-prepared, with a higher availability of test drive vehicles compared to previous models, leading to a more efficient sales process [5][9] - The i6's consumer demographic has shifted, with a notable increase in single individuals and families without children, indicating a broader appeal [7] Group 2: Competitive Positioning - The i6 offers significant value in the 200,000 to 300,000 yuan price range, with competitive features and pricing compared to rivals like Tesla's Model Y and Xiaomi's Yu7 [8] - Promotional offers, such as a 10,000 yuan discount for orders placed by October 31, enhance the attractiveness of the i6 [8][9] Group 3: Production and Delivery - Li Auto has indicated that production capacity for the i6 is sufficient, with plans to increase monthly production to 25,000 units by December, aiming for an annual capacity of 45,000 to 50,000 units [10][11] - The expected delivery timeline for the i6 is currently between 11 to 13 weeks, with efforts in place to prioritize orders based on the locking date [9][10]

Core Insights - Fangchengbao Automobile has launched its new model, the Titanium 7, in Hangzhou, positioning it as a "tech large space SUV" with a price range of 179,800 to 219,800 yuan [2][3] - The Titanium 7 features four configurations: 135KM two-wheel drive Pro version, 200KM two-wheel drive Max version, 190KM four-wheel drive Max version, and 190KM four-wheel drive Ultra version [2] - The vehicle emphasizes a high space utilization rate, with an effective cabin length exceeding 3.3 meters and a space utilization rate of 70.9%, accommodating tall passengers comfortably [2] Product Features - The Titanium 7 integrates comfort and smart technology, featuring premium leather seats, a 20-speaker audio system, a custom fragrance system, seven-screen connectivity, and a smart cooling and heating refrigerator [2] - A significant highlight is the smart ecosystem, which includes integration with Alipay for voice ordering, facial recognition payment, and automatic navigation services [2] - The vehicle also supports smart pet and child seats in collaboration with Goodbaby, allowing real-time status monitoring and vlog sharing through the vehicle's system [2] Promotional Offers - Fangchengbao has introduced "Seven Titanium Enjoyment Gifts," which include a 10,000 yuan comfort upgrade package, BYD Pad set, financing discounts up to 11,300 yuan, trade-in subsidies, and lifetime free OTA updates [3] - The Titanium 7 is now available for test drives in Hangzhou, aiming to penetrate the new energy SUV market with its advantages in space, intelligence, and pricing [3]

Core Insights - The launch of the Fengyun X3L marks a significant step for Chery in the competitive new energy SUV market, targeting urban outdoor enthusiasts and advanced family users with a blend of individuality and practicality [3][16] - The vehicle is positioned as a "high-energy fashionable outdoor box," showcasing advanced performance, safety, intelligence, and design features [7][16] Pricing and Variants - The Fengyun X3L is available in four versions, with prices ranging from 109,900 to 149,900 yuan, including variants with different electric ranges: 135 km, 215 km, and a four-wheel drive version with a range of 205 km [1] Design and Features - The vehicle features a stylish design and advanced technology, with a focus on creating a lifestyle around the "box" model, including a strong emphasis on outdoor capabilities and customization options [4][12] - The dimensions of the Fengyun X3L are 4545×1950×1815 mm with a wheelbase of 2783 mm, providing ample interior space [9] Performance and Technology - The Fengyun X3L is equipped with a lightweight all-aluminum body, enhancing electric range by 15% and ensuring 30 years of rust resistance [7] - It utilizes the Kunpeng Golden Range CEM with a peak power of 100 kW and a thermal efficiency of 45.79%, while the four-wheel drive version boasts a total power of 315 kW and a 0-100 km/h acceleration time of just 4.7 seconds [9] User Engagement and Community Building - Chery has established the "Fengyun Box Club" to foster user interaction and community engagement, aiming to transition from a traditional car manufacturer to a proponent of lifestyle mobility [14] - The introduction of six official modified versions of the Fengyun X3L lowers the barriers for personalized modifications, enhancing user experience and brand loyalty [14] Market Positioning - The Fengyun X3L aims to set a new value benchmark in the market by offering competitive pricing below similar joint venture products while providing luxury brand-level technology and a flexible modification culture [16]

Core Insights - The event marked the launch of the Yuan family vehicles, emphasizing the theme "Navigating Forward, Honoring 1.5 Million Passions" [1][3] - The Yuan UP 301KM Navigation model was introduced at a price of 74,800 yuan, targeting young consumers with vibrant travel options [1][3] Group 1: Event Highlights - The Yuan family has gained over 1.5 million users since its inception, showcasing its strong market presence and customer loyalty [3][10] - The launch event featured interactive activities, including a DIY skateboarding art session, enhancing guest engagement [5][12] - A dynamic dance performance marked the introduction of the new vehicle, creating an exciting atmosphere [7] Group 2: Product Features - The Yuan UP maintains the Dynasty aesthetic design, featuring a sleek body and futuristic elements such as a closed grille and sculptural lighting [8][14] - The vehicle is equipped with BYD's latest blade battery and efficient electric drive system, ensuring safety and performance [12][14] - The Yuan UP offers advanced features like voice interaction and a comprehensive vehicle ecosystem, catering to modern lifestyle needs [12][14] Group 3: Customer Engagement - The event included various purchase incentives such as trade-in subsidies and low-interest financing options, generating strong interest among attendees [17] - Media representatives praised the Yuan family for its design, safety, and intelligent features, reinforcing consumer trust [19] - The ceremony concluded with the delivery of vehicles to first-time owners, symbolizing the bond between the brand and its customers [21][23]

Core Viewpoint - The launch of the Haobo HL range-extended version marks a significant entry into the new energy SUV market, emphasizing its competitive pricing and comprehensive features aimed at challenging existing market dynamics [1] Pricing and Variants - The Haobo HL range-extended version is priced between 269,800 to 299,800 yuan, offering four versions with five-seat and six-seat configurations [1] Key Features - The vehicle is equipped with high-end technology features as standard, including zero-gravity seats, an intelligent cockpit, GAC GSD advanced driving assistance system, and a digital chassis, which are often optional in competing models [1] Customer Benefits - Buyers will receive lifetime benefits including free charging, free charging pile installation, free basic maintenance, free data flow, and lifetime warranty on the three electric systems, along with additional financial and insurance incentives [1]

Core Viewpoint - The domestic automotive market is experiencing intense competition, particularly in the new energy SUV segment, which is entering a period of explosive growth, characterized by price competition and enhanced configurations [1][5] Market Overview - In Q1 2025, over 10 new SUVs were launched, with significant releases at the Shanghai Auto Show in April, focusing on both SUVs and pure electric models [1] - Sales of vehicles priced between 300,000 to 400,000 yuan reached approximately 957,200 units, showing a year-on-year growth of nearly 2%, with new energy SUVs accounting for over 20% of this segment [1] Company Performance - The Wanjie M8, positioned as a family smart flagship SUV, has achieved cumulative deliveries exceeding 60,000 units, maintaining its status as the sales champion in the 400,000 yuan market segment [1][2] - The Wanjie family, with its "789" product matrix, has seen explosive delivery growth, reaching a total of 800,000 units in just 39 months, setting a record for the fastest delivery by a new force brand [1] Product Differentiation - The Wanjie M8 targets the high-end market of 400,000 yuan, filling a gap in the Wanjie family product line, while the upcoming Wanjie M8 pure electric version is expected to drive further sales growth [7][12] - The Wanjie M8 pure electric version features a 100 kWh battery from CATL, with a maximum CLTC range of 705 kilometers, and includes advanced safety features and high-performance electric drive systems [8][10] Industry Trends - The automotive industry is facing challenges such as "increasing volume without increasing revenue" and declining profitability, with the automotive manufacturing profit margin dropping to 3.9% in Q1 2025 [5] - The market is shifting towards a focus on intelligent capabilities, with the Wanjie M8 pure electric version leveraging Huawei's technology to enhance safety and driving assistance features [10][12] Competitive Landscape - The Wanjie brand is positioned to disrupt the high-end market traditionally dominated by foreign brands, as evidenced by the increasing market share of domestic brands and the decline in foreign brand prices [14][16] - The success of the Wanjie family is indicative of a broader trend in the industry, where domestic brands are moving towards high-end, high-tech, and high-value offerings, supported by Huawei's brand empowerment [16]

Core Viewpoint - The article highlights the strong market interest and pre-sale performance of the Lantu FREE+, a new electric SUV from Dongfeng's high-end brand, which is competing effectively against other models like the Xiaomi YU7 and Li Auto L6 [1][2][7]. Pre-sale Performance - The Lantu FREE+ saw a significant increase in customer foot traffic, with a reported doubling of visitors to dealerships after the pre-sale began, indicating strong demand [2][4]. - In a three-tier city dealership, nearly 70% of customers visiting were specifically interested in the Lantu FREE+, with around 80 small orders placed within the first 10 days of pre-sale [2][4]. Customer Demographics - The primary customer base for the Lantu FREE+ consists of families, with 70% of buyers being aged between 20-40 years, many looking for a second vehicle or their first family car [4][9]. - Customers are particularly focused on the vehicle's appearance, interior, and space, all of which have received positive feedback [4][6]. Competitive Landscape - The main competitors identified for the Lantu FREE+ are the Li Auto L6 and the Aito M5/M7, with customers often comparing driving experiences and features [7][11]. - Many customers initially interested in the Xiaomi YU7 shifted their focus to the Lantu FREE+ due to long wait times for the YU7 [6][7]. Key Selling Points - The Lantu FREE+ features advanced technology such as Huawei's intelligent driving system and HarmonyOS cockpit, which have been well-received by tech-savvy customers [1][16]. - The vehicle's practical features, including a 220V power outlet in the trunk and a well-designed chassis, enhance its appeal [14][16]. Customer Experiences - Customer testimonials highlight the spaciousness and comfort of the Lantu FREE+, with families appreciating the vehicle's design and functionality [9][11]. - The positive driving experience and advanced technology have led to customers making spontaneous purchases after test drives [9][12]. Promotional Strategies - The pre-sale strategy includes a deposit scheme and potential upgrades, with expectations of additional service benefits and trade-in subsidies upon official launch [17].

Core Insights - Xiaomi's YU7 series electric vehicles (EVs) showcase a dual focus on performance and safety through advanced battery technology [2][3] - The series includes three models: Standard, Pro, and Max, each with distinct battery configurations to cater to different consumer needs [2][3] Battery Technology - The Standard and Pro versions are equipped with 96.3 kWh lithium iron phosphate batteries, known for their stability and safety, achieving a range of 835 km and 770 km respectively under CLTC conditions [2] - The Max version features a 101.7 kWh ternary lithium battery, offering a range of 800 km and a 0-100 km/h acceleration time of 3.23 seconds, highlighting a performance-oriented approach [2] - The Max version's battery weighs 666 kg, which is lighter than the Standard version's 719 kg, indicating improved volume utilization of the ternary lithium battery [2] Supply Chain and Market Positioning - The collaboration with leading battery manufacturers Fudi and CATL ensures stable production capacity and enhances product reliability through technological synergy [3] - The battery configuration strategy effectively addresses the needs of various consumer segments, balancing safety and cost for the Standard and Pro versions while appealing to high-performance seekers with the Max version [3] - The YU7 series has been included in the Ministry of Industry and Information Technology's tax exemption directory, indicating readiness for mass production [3] Safety and Technology Features - All versions of the YU7 series have passed the new national battery safety tests and incorporate multiple protective mechanisms against overcharging, over-discharging, and overcurrent [3] - Xiaomi's self-developed smart charging algorithm optimizes charging strategies based on user habits, extending battery lifespan and enhancing overall safety [3] - The YU7 series is positioned as a mid-to-large SUV with dimensions of 4999 mm in length and a 3000 mm wheelbase, catering to a broader market audience [3]