新茶饮产业
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贵州茶产业站稳全国第一方阵
Xin Lang Cai Jing· 2026-01-03 22:19
Group 1 - The core viewpoint of the articles highlights the transformation of Guizhou's tea industry from "scale expansion" to "value enhancement," aiming for a comprehensive output value target of 100 billion yuan [1][2] - During the 14th Five-Year Plan period, Guizhou will focus on developing a distinctive brand system based on its tea industry resources, maintaining a stable area of 7 million mu of tea gardens, and promoting ecological bases, standardized processing, and market branding [1] - Guizhou is implementing a green tea strategy, with the "Guizhou Green Tea" brand valued at 13.013 billion yuan, supported by 334 companies using geographical indications [1] Group 2 - Guizhou is leveraging the construction of Tongren as the "Matcha Capital of China" to develop the matcha industry, integrating it with food processing and daily chemical industries, and establishing the world's largest matcha refining workshop [2] - The matcha products from Guizhou are exported to 54 countries and regions, maintaining the highest market sales in China [2] - The changing consumer market is providing new opportunities for the tea industry, with Guizhou aiming to become a national new tea beverage supply chain center and fostering local new tea beverage brands [2]
胡润研究院:新茶饮品牌所使用的茶叶量已占到中国茶叶总产量的近10%
news flash· 2025-05-19 02:59
胡润研究院:新茶饮品牌所使用的茶叶量已占到中国茶叶总产量的近10% 金十数据5月19日讯,胡润研究院发布《2025胡润中国新茶饮品牌TOP20》,蜜雪冰城、古茗、霸王茶 姬、喜茶、沪上阿姨、茶百道、奈雪的茶等新茶饮企业上榜。在胡润全球独角兽及未来独角兽榜单中, 中国企业占据了全球食品饮料行业47家企业中的一半以上,达到26家,其中新茶饮品牌是榜单中的重要 组成部分。同时,新茶饮产业已深度融入中国茶产业链条,新茶饮品牌所使用的茶叶量已占到中国茶叶 总产量的近10%。 ...