茶产业高质量发展

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浙江茶叶出口形势喜人 瞄准品牌与多元拓出海路径
Zhong Guo Xin Wen Wang· 2025-07-17 16:04
Core Viewpoint - Zhejiang Province is accelerating the development of its tea industry with a focus on high-quality exports, aiming to enhance its global market presence and diversify its product offerings [1][2]. Group 1: Export Performance - From January to May this year, Zhejiang's tea export value and volume both increased by over 20% year-on-year [1]. - The province's tea exports are primarily green tea varieties such as Zhu tea and Mei tea, with an expected export volume of 156,000 tons and an export value of $470 million in 2024 [1]. Group 2: Strategic Initiatives - Zhejiang plans to establish group standards for Zhu tea and Mei tea, enhancing quality control from cultivation to processing, and promoting international certification [2]. - The province aims to strengthen its export brand by promoting high-quality green tea globally and supporting tea companies in participating in international agricultural exhibitions [2]. - Efforts will be made to develop new tea products that meet international consumer demands, including tea foods and new-style tea drinks, to create a product system that integrates traditional and innovative tea offerings [2].
粤北瑶乡有好茶,深山土特产变“金名片”|挖掘私藏粤茶⑧
Nan Fang Nong Cun Bao· 2025-05-23 10:02
Core Viewpoint - The article highlights the unique tea culture and production in Lian Nan, Guangdong, emphasizing the historical significance and economic potential of Lian Nan Da Ye tea, which is deeply intertwined with the local Yao ethnic community's traditions and practices [7][30][45]. Group 1: Tea Production and Characteristics - Lian Nan is known for its rich tea-growing environment, characterized by a diverse climate and abundant natural resources, making it an ideal location for tea cultivation [13][15]. - The Lian Nan Da Ye tea is recognized for its unique flavors, including nutty, floral, and refreshing notes, and is primarily produced as green and black tea, with some yellow and Pu-erh tea [25][27][28]. - The region boasts ancient tea trees, some over 800 years old, which contribute to the cultural heritage and economic value of the tea industry [21][23]. Group 2: Cultural Significance - The Yao ethnic community has a long-standing tradition of tea cultivation and consumption, which is integrated into various cultural practices, including weddings and ancestral worship [41][43]. - The preparation of oil tea, a traditional dish made with fresh tea leaves, is a significant cultural practice that showcases the community's hospitality and respect for guests [34][36]. Group 3: Economic Development and Branding - Lian Nan is actively promoting the high-quality development of its tea industry through policy support, expansion of production scale, and integration with tourism and technology [45][46]. - The region has gained multiple honors and recognitions, including being listed as a national specialty agricultural product and winning awards in tea competitions, enhancing its brand visibility [54][56]. - Future plans include the establishment of modern agricultural parks and the integration of tea with other local products and industries, aiming to revitalize the rural economy [61][66].
闪亮登场!陆河区域品牌“云上陆茶”登陆湾区文化高地大屏
Nan Fang Nong Cun Bao· 2025-05-21 07:01
Core Viewpoint - The "Yunshang Lucha" regional brand from Luhua has officially launched in the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to enhance the visibility and market reach of Luhua tea products [3][11][19]. Group 1: Brand Launch and Promotion - "Yunshang Lucha" has been showcased on a prominent screen at the 289 Art Park, a cultural landmark in Guangzhou, which is strategically located in the core area of the Greater Bay Area [3][5][17]. - The launch event is part of a broader initiative to promote Luhua tea, with activities scheduled at the Guangzhou Tea Expo from May 21-25, where the brand will be featured prominently [10][22][23]. Group 2: Industry Development and Achievements - Luhua County has prioritized the development of its tea industry, establishing specialized training programs and forming a tea industry association to innovate in production, technology, and marketing [12][18]. - The region has seen significant success in tea competitions, with local companies winning prestigious awards, highlighting the quality and competitiveness of Luhua tea [14][19]. - Luhua County boasts a strong presence in the Guangdong ecological tea garden recognition list, with six out of nine recognized gardens located in the region, underscoring its prominence in the tea industry [15].
700亿元产值,广西茶产业谋划发展新格局
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-12 00:40
Group 1 - The core viewpoint of the news is that the Guangxi tea industry is focusing on high-quality development through strategic planning, addressing bottlenecks, and enhancing collaboration among stakeholders [1][2] Group 2 - The Guangxi tea industry has shown rapid growth, with tea garden area reaching 1.6875 million acres and dry tea production hitting 129,700 tons, resulting in a comprehensive output value of 70 billion yuan [2] - The Guangxi Agricultural and Rural Affairs Department has prioritized the tea industry within the "10+3+N" modern agricultural characteristic industry system, promoting a collaborative development model centered around Liubao tea and including jasmine tea, early spring green tea, and specialty black tea [2] - Future efforts in the Guangxi tea industry will focus on policy support, technological innovation, and brand building to enhance competitiveness and achieve high-quality development [2]
第十四届四川茶博会在成都开幕
Zhong Guo Jing Ji Wang· 2025-05-09 10:29
Group 1 - The 14th Sichuan International Tea Expo opened in Chengdu with the theme "Refined Sichuan Tea, Shared by the World" [1] - The expo features six major theme halls covering nearly 70,000 square meters, with participation from nearly 2,000 tea enterprises from over 20 provinces and regions, including international exhibitors from Italy, India, Nepal, Sri Lanka, and Bhutan [1][2] - The event showcases over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2 - The expo highlights Sichuan tea with participation from 11 major tea-producing cities and over 30 advantageous counties, featuring regional brands such as Tianfu Longya, Mengding Mountain Tea, and Emei Mountain Tea [2] - A new "Chain Master Enterprise Pavilion" was established to promote deep integration of the industry chain, showcasing innovations from leading companies like Zhuyeqing and Chuancha Group [2] - The event aims to enhance the standardization and high-end branding of Sichuan tea, positioning it as a core engine for high-quality development [2] Group 3 - The Chengdu theme pavilion focuses on showcasing local tea varieties and cultural elements, including geographical indication products and cross-border new products like fruit-flavored tea and tea beer [5] - Nine local governments, including Chongqing and Hunan, organized groups to participate, alongside international teas from Nepal, Sri Lanka, and Bhutan [7] - The "Tea Instrument Aesthetics Pavilion" displayed thousands of tea utensils and related products, creating a shopping platform for tea culture [7] Group 4 - The expo will run until May 12, featuring over 60 events, including forums on digital empowerment in the tea industry and quality health discussions [8]