Workflow
茶产业高质量发展
icon
Search documents
2025第二届“茶录传承”茶王大赛斗茶活动成果发布会圆满举行
Huan Qiu Wang· 2025-10-28 08:04
Core Points - The "Tea Record Heritage" Tea King Competition aims to promote traditional tea culture and enhance the quality of China's tea industry through a national-level platform [6][8][30] - The event received significant support from various government departments, local governments, industry organizations, leading enterprises, and cultural representatives [2][4] Industry Insights - The competition showcased over 1,400 tea samples from key tea-producing regions in China, highlighting the industry's achievements in quality improvement and craftsmanship [1] - The event emphasized the importance of cultural empowerment and standardization in driving the tea industry's development, aiming to transform local specialties into national strategic symbols [6][10] Local Practices - Anxi County and Xianyou County shared their innovative paths in tea culture excavation, brand building, and industry integration, providing a model for other tea-producing regions [10][11] - Anxi County's government focuses on the "Anxi Tieguanyin" public brand as a core engine for high-quality tea industry development, promoting unified standards and brand credibility [11] Mechanism Innovation - The event marked significant steps in the mechanization and platform construction of the "Tea Record Heritage" project, including strategic partnerships and digital marketing initiatives [18][20] - The "Craftsmanship Appreciation" digital dissemination plan aims to promote Chinese tea brands through live broadcasts and special reports, enhancing market visibility [20][22] Awards and Recognition - The competition awarded 11 "Tea King" titles and multiple gold, silver, and bronze awards, celebrating the dedication of tea producers and the quality of their products [30][32] - The winners expressed their commitment to quality and the importance of traditional craftsmanship in the tea industry [35]
2025广州茶博会11月20日开幕,两大技能竞赛及颁奖典礼同期亮相
Nan Fang Nong Cun Bao· 2025-10-17 05:36
2025广州茶博会 11月20日开幕, 两大技能竞赛及 颁奖典礼同期亮 相_南方+_南方 plus 10月16日,2025 中国(广州)国 际茶业博览会 (下称"广州茶 博会")新闻发 布会在穗召开。 记者从会上获 悉,本届广州茶 博会定于11月 20-23日在广交 会展馆举办,届 时将推出一系列 20周年系列庆典 活动,同时引入 两大专业技能竞 赛及颁奖典礼, 为行业献上一场 兼具纪念意义与 专业价值的茶业 盛会。 作为本届茶博会 的核心亮点,两 大专业技能竞赛 颁奖典礼各有特 色且定位清晰。 2025广东省行业 企业"大益杯"评 茶技师职业技能 竞赛及颁奖典礼 汇聚了来自广东 21地市的一批评 茶大师,首次在 广州茶博会期间 举办;2025广东 省茶叶加工工职 业技能大赛及颁 奖典礼由广东省 人力资源和社会 保障厅批准立 项。两项竞赛颁 奖典礼同步落 地,以赛促学、 以赛促技,有助 于激发全行业对 进出口枢纽, 2024年茶叶种植 面积达159.05万 亩,总产量 19.17万吨。广 东省茶业行业协 会专职副会长张 黎明从种植生 产、经营主体、 品牌建设、新兴 业态、科技赋 能、人才引领、 市场流通、出口 ...
2025年广东省茶叶加工工职业技能竞赛暨“英德红茶工匠”技能竞赛启动
Nan Fang Nong Cun Bao· 2025-10-11 16:04
Core Points - The 2025 Guangdong Province Tea Processing Vocational Skills Competition and "Yingde Black Tea Craftsman" Skills Competition has been launched in Yingde City, known as the "World Black Tea Town" [2][3][4] - The competition aims to showcase the skill level of tea processing workers in Guangdong and promote high-quality development of the tea industry in the province [14][15] Organization and Participation - The event is approved by the Guangdong Provincial Human Resources and Social Security Department and organized by various associations and companies, including the Guangdong Tea Industry Association and Yingde City Human Resources and Social Security Bureau [6][7][8] - A total of 136 contestants from various cities and tea-producing areas in the province participated, with 70 advancing to the finals [10] Competition Format and Schedule - The finals will feature individual competitions divided into red tea and green tea categories, with practical assessments conducted simultaneously [11][13] - Awards will include gold, silver, bronze, and merit awards, with results to be announced in mid-November during the 2025 China (Guangzhou) Autumn International Tea Expo [12] Goals and Impact - The competition is designed to provide opportunities for participants to enhance their skills through competition, thereby aiding in the brand upgrade of Yingde Black Tea [14][15] - The event is expected to contribute to the overall development of the tea industry in Guangdong Province [15]
浙江茶叶出口形势喜人 瞄准品牌与多元拓出海路径
Zhong Guo Xin Wen Wang· 2025-07-17 16:04
Core Viewpoint - Zhejiang Province is accelerating the development of its tea industry with a focus on high-quality exports, aiming to enhance its global market presence and diversify its product offerings [1][2]. Group 1: Export Performance - From January to May this year, Zhejiang's tea export value and volume both increased by over 20% year-on-year [1]. - The province's tea exports are primarily green tea varieties such as Zhu tea and Mei tea, with an expected export volume of 156,000 tons and an export value of $470 million in 2024 [1]. Group 2: Strategic Initiatives - Zhejiang plans to establish group standards for Zhu tea and Mei tea, enhancing quality control from cultivation to processing, and promoting international certification [2]. - The province aims to strengthen its export brand by promoting high-quality green tea globally and supporting tea companies in participating in international agricultural exhibitions [2]. - Efforts will be made to develop new tea products that meet international consumer demands, including tea foods and new-style tea drinks, to create a product system that integrates traditional and innovative tea offerings [2].
粤北瑶乡有好茶,深山土特产变“金名片”|挖掘私藏粤茶⑧
Nan Fang Nong Cun Bao· 2025-05-23 10:02
Core Viewpoint - The article highlights the unique tea culture and production in Lian Nan, Guangdong, emphasizing the historical significance and economic potential of Lian Nan Da Ye tea, which is deeply intertwined with the local Yao ethnic community's traditions and practices [7][30][45]. Group 1: Tea Production and Characteristics - Lian Nan is known for its rich tea-growing environment, characterized by a diverse climate and abundant natural resources, making it an ideal location for tea cultivation [13][15]. - The Lian Nan Da Ye tea is recognized for its unique flavors, including nutty, floral, and refreshing notes, and is primarily produced as green and black tea, with some yellow and Pu-erh tea [25][27][28]. - The region boasts ancient tea trees, some over 800 years old, which contribute to the cultural heritage and economic value of the tea industry [21][23]. Group 2: Cultural Significance - The Yao ethnic community has a long-standing tradition of tea cultivation and consumption, which is integrated into various cultural practices, including weddings and ancestral worship [41][43]. - The preparation of oil tea, a traditional dish made with fresh tea leaves, is a significant cultural practice that showcases the community's hospitality and respect for guests [34][36]. Group 3: Economic Development and Branding - Lian Nan is actively promoting the high-quality development of its tea industry through policy support, expansion of production scale, and integration with tourism and technology [45][46]. - The region has gained multiple honors and recognitions, including being listed as a national specialty agricultural product and winning awards in tea competitions, enhancing its brand visibility [54][56]. - Future plans include the establishment of modern agricultural parks and the integration of tea with other local products and industries, aiming to revitalize the rural economy [61][66].
闪亮登场!陆河区域品牌“云上陆茶”登陆湾区文化高地大屏
Nan Fang Nong Cun Bao· 2025-05-21 07:01
Core Viewpoint - The "Yunshang Lucha" regional brand from Luhua has officially launched in the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to enhance the visibility and market reach of Luhua tea products [3][11][19]. Group 1: Brand Launch and Promotion - "Yunshang Lucha" has been showcased on a prominent screen at the 289 Art Park, a cultural landmark in Guangzhou, which is strategically located in the core area of the Greater Bay Area [3][5][17]. - The launch event is part of a broader initiative to promote Luhua tea, with activities scheduled at the Guangzhou Tea Expo from May 21-25, where the brand will be featured prominently [10][22][23]. Group 2: Industry Development and Achievements - Luhua County has prioritized the development of its tea industry, establishing specialized training programs and forming a tea industry association to innovate in production, technology, and marketing [12][18]. - The region has seen significant success in tea competitions, with local companies winning prestigious awards, highlighting the quality and competitiveness of Luhua tea [14][19]. - Luhua County boasts a strong presence in the Guangdong ecological tea garden recognition list, with six out of nine recognized gardens located in the region, underscoring its prominence in the tea industry [15].
700亿元产值,广西茶产业谋划发展新格局
Group 1 - The core viewpoint of the news is that the Guangxi tea industry is focusing on high-quality development through strategic planning, addressing bottlenecks, and enhancing collaboration among stakeholders [1][2] Group 2 - The Guangxi tea industry has shown rapid growth, with tea garden area reaching 1.6875 million acres and dry tea production hitting 129,700 tons, resulting in a comprehensive output value of 70 billion yuan [2] - The Guangxi Agricultural and Rural Affairs Department has prioritized the tea industry within the "10+3+N" modern agricultural characteristic industry system, promoting a collaborative development model centered around Liubao tea and including jasmine tea, early spring green tea, and specialty black tea [2] - Future efforts in the Guangxi tea industry will focus on policy support, technological innovation, and brand building to enhance competitiveness and achieve high-quality development [2]
第十四届四川茶博会在成都开幕
Zhong Guo Jing Ji Wang· 2025-05-09 10:29
Group 1 - The 14th Sichuan International Tea Expo opened in Chengdu with the theme "Refined Sichuan Tea, Shared by the World" [1] - The expo features six major theme halls covering nearly 70,000 square meters, with participation from nearly 2,000 tea enterprises from over 20 provinces and regions, including international exhibitors from Italy, India, Nepal, Sri Lanka, and Bhutan [1][2] - The event showcases over 100,000 selected products, including six major tea categories, new tea beverages, tea utensils, packaging machinery, and tea spaces [1] Group 2 - The expo highlights Sichuan tea with participation from 11 major tea-producing cities and over 30 advantageous counties, featuring regional brands such as Tianfu Longya, Mengding Mountain Tea, and Emei Mountain Tea [2] - A new "Chain Master Enterprise Pavilion" was established to promote deep integration of the industry chain, showcasing innovations from leading companies like Zhuyeqing and Chuancha Group [2] - The event aims to enhance the standardization and high-end branding of Sichuan tea, positioning it as a core engine for high-quality development [2] Group 3 - The Chengdu theme pavilion focuses on showcasing local tea varieties and cultural elements, including geographical indication products and cross-border new products like fruit-flavored tea and tea beer [5] - Nine local governments, including Chongqing and Hunan, organized groups to participate, alongside international teas from Nepal, Sri Lanka, and Bhutan [7] - The "Tea Instrument Aesthetics Pavilion" displayed thousands of tea utensils and related products, creating a shopping platform for tea culture [7] Group 4 - The expo will run until May 12, featuring over 60 events, including forums on digital empowerment in the tea industry and quality health discussions [8]