新茶饮品牌代言

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茶咖日报|“关税大棒”挥向巴西,咖啡贸易商:伤害的是美国企业
Guan Cha Zhe Wang· 2025-07-16 12:15
Group 1: Coffee Industry - Brazilian coffee prices are expected to surge as traders rush to import before a 50% tariff takes effect on August 1, announced by the Trump administration [1][2] - The U.S. imports approximately one-third of its coffee from Brazil, while domestic production accounts for only about 1% of consumption [1] - The National Coffee Association highlights the importance of coffee in American daily life, with two-thirds of U.S. adults consuming coffee daily, and has requested the exclusion of coffee from the tariff list [2] Group 2: New Tea Beverage Industry - The new tea beverage brand "爷爷不泡茶" has appointed actress Shu Qi as its brand ambassador, reflecting a trend of brands engaging celebrities for promotion [3] - The company has experienced significant growth, adding over 1,000 stores in 2024, bringing the total to over 2,500 locations across more than 30 provinces, with an average of 2.7 new stores opening daily [3] - The brand aims to reach a target of 4,500 stores by the end of 2025, as recognized by the Hurun Research Institute's ranking of new tea beverage brands [3] Group 3: Alcohol Industry - The alcohol retail chain 1919 is undergoing a transformation by closing 1,500 underperforming stores and shifting focus to a new business model that integrates dining and beverage experiences [6] - The company plans to create a "1919 Eat and Drink" platform that combines instant retail with experiential dining, aiming to enhance consumer engagement in community spaces [6] - The founder emphasizes the end of profit margins solely from premium liquor sales, indicating a strategic pivot towards a more diversified retail approach [6]