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核心城市一手房市场持续修复,新规产品全面站上“C位”
Di Yi Cai Jing· 2025-06-03 09:14
Group 1 - The overall performance of the real estate market during the Dragon Boat Festival was flat, with a total transaction area of 266,000 square meters in 30 major cities, showing a year-on-year decline [1] - First and second-tier cities performed well, with first-tier cities seeing a 4.5% increase and second-tier cities a 3.3% increase in transaction area compared to last year [1] - In May, core cities maintained a recovery trend, with various developers using discounts and new product launches to attract buyers, supported by rapid implementation of market support policies [1][2] Group 2 - In Shanghai, the new housing transaction area during the Dragon Boat Festival reached 4.61 million square meters, a year-on-year increase of 87.4% [2] - The overall transaction volume of new homes in Guangzhou reached 708,300 square meters in May, setting a record for the highest monthly volume this year [3] - The Shanghai market saw a significant increase in new supply, with 40 projects launched in May, leading to a transaction area exceeding 600,000 square meters, a year-on-year increase of 23.7% [3][4] Group 3 - High-quality new projects have become a key factor influencing short-term sales in cities and among real estate companies, with many core area projects achieving over 80% sales rates [3][5] - The demand for "good houses" is rising, with projects that meet basic living needs and offer comfort becoming increasingly popular among buyers [6] - In Shenzhen, a new project achieved a sales rate of approximately 40% on its opening day, indicating strong market interest in well-priced and well-designed properties [6][8] Group 4 - The introduction of new product types, such as low-density houses and high-end improvement products, has shown better sales performance compared to ordinary properties [7] - In May, the average price of new homes in first-tier cities increased by 0.90%, with Shanghai experiencing the largest increase at 1.47% due to the launch of improvement projects [9] - The market is expected to see increased promotional efforts and a faster pace of new project launches as the mid-year sales period approaches, which may support new home sales in core cities [9]