Overall Market Trend - The sales of new residential properties in China from January to August 2025 decreased by 7.3% year-on-year, with the decline rate increasing by 0.8 percentage points compared to July [1] - During the National Day holiday, over 300 million people traveled across regions, leading to a temporary diversion of home-buying demand, with a notable drop in online property search heat in major cities [1] - Post-holiday, there is an expectation for a market rebound due to resilient home-buying intentions and supportive policies [1] Year-on-Year Comparison - The average daily online property search heat for the National Day holiday in 2023, 2024, and 2025 for 60 key cities was 138.2, 124.9, and 69.8 respectively, indicating a significant year-on-year decline of 44.1% in 2025 compared to 2024 [3] - Despite the introduction of various supportive policies in the second half of the year, the substantial drop in online search heat reflects a slow recovery in buyer confidence and demand release [3] City Tier Analysis - The average daily online property search heat during the holiday for first-tier, new first-tier, second-tier, and third/fourth-tier cities was 77.0, 67.8, 70.4, and 68.5 respectively, showing a clear tiered differentiation [5] - All city tiers experienced significant year-on-year declines, with second-tier cities seeing the largest drop of 46.3% [5] Month-on-Month Changes - The month-on-month increase in online property search heat during the holiday ranged from 7% to 14% across different city tiers, with third/fourth-tier cities showing the highest increase of 13.9% [7] - This indicates ongoing market recovery, although long-term confidence remains insufficient [7] First-Tier Cities Performance - In first-tier cities, the online property search heat during the National Day holiday in 2025 was led by Shanghai (99.0), followed by Shenzhen (91.5), Guangzhou (70.9), and Beijing (46.7), all showing significant declines compared to previous years [9] - The recent policy changes in first-tier cities have not yet restored online search heat to previous levels, indicating a more rational decision-making process among buyers [9]

1. Report Industry Investment Rating No relevant content provided. 2. Core Viewpoints of the Report - The property market continued a mild recovery this week, with second - hand housing outperforming new housing. However, the recovery momentum weakened on a weekly basis, and there was a significant divergence in transaction heat among cities at different tiers [1][3]. - The "Golden September" effect was initially shown at the aggregate level, but the policy focus may shift to second - tier cities to boost market confidence [3]. 3. Summary by Relevant Catalogs 3.1 Market Overview - This week (September 19 - 25), the second - hand housing market in 15 cities had a transaction area of 2.18 million square meters, a 1% week - on - week decline but with six consecutive weeks of year - on - year growth. The new housing market in 38 cities had a transaction area of 2.56 million square meters, a 7% week - on - week increase, but only one week of year - on - year growth in the past 16 weeks [1]. - From September 1 - 25, the second - hand housing transactions in 15 cities increased by 26% year - on - year, and the new housing transactions in 38 cities increased by 9% year - on - year, reversing the decline in August [3]. 3.2 Market Performance by City Tiers Second - hand housing market - First - tier cities had stable growth overall, with Beijing and Shanghai performing well (7% and 5% week - on - week growth, 15% and 29% year - on - year growth respectively), while Shenzhen showed a decline (31% week - on - week and 6% year - on - year) [2]. - Second - tier cities had a 3% week - on - week and 15% year - on - year growth, but the sustainability of the recovery needed further observation [2]. - Third - tier cities experienced a significant cooling, with a 21% week - on - week decline and a year - on - year change from 14% to - 8% [2]. New housing market - First - tier cities were the only ones with year - on - year growth, with a 23% year - on - year increase this week. Shanghai and Beijing were strong performers (74% and 26% year - on - year growth respectively) [2]. - Second - and third - tier cities faced significant year - on - year declines, 13% and 31% respectively [2]. 3.3 Key City Observations First - tier cities - For second - hand housing from September 19 - 25, Beijing and Shanghai increased by 7% and 5% week - on - week, while Shenzhen decreased by 31%. Year - on - year, Shanghai and Beijing increased by 29% and 15%, while Shenzhen decreased by 6% [20]. - For new housing from September 19 - 25, Shanghai, Beijing, and Shenzhen increased by 17%, 10%, and 5% week - on - week respectively, while Guangzhou decreased by 21%. Year - on - year, Shanghai and Beijing increased by 74% and 26%, while Shenzhen and Guangzhou decreased by 26% and 22% respectively [21]. Other key cities - In Hangzhou, second - hand housing increased by 8% and new housing decreased by 1% week - on - week, equivalent to 45% and 22% of the annual high respectively [21]. - In Chengdu, second - hand housing increased by 22% and new housing increased by 5% week - on - week, equivalent to 86% and 60% of the annual high respectively [21]. 3.4 Housing Price Observation - From September 15 - 21, the weekly listed prices of second - hand housing in Shanghai, Beijing, and Shenzhen decreased by 0.33%, 0.03%, and 0.61% week - on - week respectively. Compared with the week before the "924" policy last year, they still decreased by 2.1%, 8.5%, and 8.0% respectively [46].

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [2][29] Core Viewpoints - The short-term performance of the sector may remain volatile, with a weekly decline of 1.69%, underperforming the CSI 300 index which fell by 0.45%. The current divergence in the market is attributed to the mainstream A-share real estate stocks nearing their September 2024 lows, combined with a weakening housing market in April and May, and rising policy expectations following recent government meetings. There is a potential trading opportunity in the mid-term despite the lack of confidence in market stabilization due to weak income and housing price expectations [3] - The report emphasizes the importance of focusing on real estate companies with strong inventory structures, land acquisition capabilities, and product strength. It is believed that despite fluctuations in the housing market recovery, the trend of "core areas and good properties" stabilizing first remains unchanged. Companies with favorable inventory structures and strong product capabilities are expected to benefit from the stabilization of the segmented market [3] - The value of property management companies with stable cash flow and dividends is becoming increasingly prominent. Despite ongoing adjustments in the real estate sector, mainstream property management companies are showing strong cash flow and profit performance. The projected net profit growth for five major property management companies in 2024 is 17.8%, with an average dividend yield of 3.8%, making them attractive in a low-interest-rate environment [3] Summary by Sections Market Performance Monitoring - New home transactions in 50 key cities reached 19,000 units, a week-on-week increase of 6.7%. However, the average daily transaction volume for new homes in June (up to the 20th) decreased by 31.1% year-on-year and 3.9% month-on-month [7] - The inventory of 16 cities slightly increased, with a depletion cycle of 18.5 months. As of June 20, the inventory was 91.66 million square meters, reflecting a 0.03% increase [11] Capital Market Monitoring - The real estate sector saw a weekly decline of 1.69%, underperforming the CSI 300 index. The current price-to-earnings ratio (TTM) for the real estate sector is 38.43 times, which is at the 93.67 percentile of the past five years [20][22] - The issuance of real estate bonds this week was 5.59 billion yuan, with a net financing amount of -3.77 billion yuan, indicating a decrease in net financing [17] Policy Environment Monitoring - Xi'an has released measures to promote the stable and healthy development of the real estate market, while Changsha has implemented detailed policies for housing provident fund loans for families with two or three children [5]

Investment Rating - Industry investment rating: Stronger than the market (maintained) [2] Core Viewpoints - As the mid-year sprint approaches, transaction volume is expected to continue its month-on-month recovery. In May, the number of new homes sold in 50 key cities decreased by 5.3% year-on-year but increased by 9.1% month-on-month. The top 100 real estate companies managed a total of 294.58 billion yuan, reflecting a month-on-month growth of 3.5% [3] - The report emphasizes that "good products" and "core areas in first and second-tier cities" are likely to stabilize first. Although the real estate market in some cities has slightly cooled down in Q2 2025, there is no need for excessive concern. Factors such as sufficient adjustment time in the market and recent interest rate cuts are expected to ease home-buying pressure [3] - Short-term market fluctuations are anticipated, but investors are advised to focus on medium-term positioning. The trend of stabilization in "good products" and "core areas" remains unchanged, with some hot cities expected to recover in Q4 2024 [3] Market Monitoring - New home transactions in key cities showed a month-on-month increase, with 22,000 new homes sold in the week of May 24-30, up 5.8% from the previous week. However, second-hand home transactions in 20 key cities decreased by 9.4% [9] - Inventory slightly decreased, with a total of 91.32 million square meters in 16 cities, reflecting a month-on-month decline of 0.1% and a de-stocking cycle of 18.4 months [12] Capital Market Monitoring - The real estate sector saw a 0.95% increase last week, outperforming the CSI 300 index, which fell by 1.08%. The current price-to-earnings ratio (TTM) for the real estate sector is 39.43 times, placing it in the 95.64th percentile over the past five years [18] - The issuance of domestic real estate bonds increased to 4.91 billion yuan last week, with a net financing amount that also rose [15] Individual Stock Recommendations - Companies to watch include those with lighter historical burdens and strong product capabilities, such as China Overseas Development, China Resources Land, and Poly Development. Additionally, companies like New Town Holdings and Vanke A are recommended for valuation recovery [3][24]

Investment Rating - Industry investment rating: Stronger than the market (maintained) [2][28] Core Viewpoints - As the mid-year sprint approaches, transaction volume is expected to continue its month-on-month recovery. In May, the number of new homes sold in 50 key cities decreased by 5.3% year-on-year but increased by 9.1% month-on-month. The operating amount of the top 100 real estate companies was 294.58 billion yuan, a month-on-month increase of 3.5% [3] - The report emphasizes that "good products" and "core areas in first and second-tier cities" are likely to stabilize first. The adjustment period for the real estate market has been sufficient, and recent interest rate cuts have eased home-buying pressure. Core city supply is entering a "window period," which may support market stabilization [3] - Short-term market fluctuations are expected, but investors are advised to focus on medium-term positioning. The trend of stabilization in "good products" and "core areas" remains unchanged, with some hot cities showing early signs of recovery [3] Market Monitoring - New home transactions in key cities showed a month-on-month increase of 5.8%, while second-hand home transactions decreased by 9.4%. The average daily transaction volume for new homes in May was down 5.3% year-on-year but up 9.1% month-on-month [9] - Inventory slightly decreased, with a de-stocking cycle of 18.4 months. The inventory in 16 cities was 91.32 million square meters, a month-on-month decrease of 0.1% [13] - The real estate sector saw a 0.95% increase in stock prices, outperforming the Shanghai and Shenzhen 300 index, which fell by 1.08%. The current PE ratio for the real estate sector is 39.43 times, at the 95.64% percentile of the past five years [18] Policy Environment Monitoring - Multiple regions have introduced policies to stabilize the real estate market, including Shenzhen's guidelines for the allocation of affordable housing [4][6]

Group 1 - The overall performance of the real estate market during the Dragon Boat Festival was flat, with a total transaction area of 266,000 square meters in 30 major cities, showing a year-on-year decline [1] - First and second-tier cities performed well, with first-tier cities seeing a 4.5% increase and second-tier cities a 3.3% increase in transaction area compared to last year [1] - In May, core cities maintained a recovery trend, with various developers using discounts and new product launches to attract buyers, supported by rapid implementation of market support policies [1][2] Group 2 - In Shanghai, the new housing transaction area during the Dragon Boat Festival reached 4.61 million square meters, a year-on-year increase of 87.4% [2] - The overall transaction volume of new homes in Guangzhou reached 708,300 square meters in May, setting a record for the highest monthly volume this year [3] - The Shanghai market saw a significant increase in new supply, with 40 projects launched in May, leading to a transaction area exceeding 600,000 square meters, a year-on-year increase of 23.7% [3][4] Group 3 - High-quality new projects have become a key factor influencing short-term sales in cities and among real estate companies, with many core area projects achieving over 80% sales rates [3][5] - The demand for "good houses" is rising, with projects that meet basic living needs and offer comfort becoming increasingly popular among buyers [6] - In Shenzhen, a new project achieved a sales rate of approximately 40% on its opening day, indicating strong market interest in well-priced and well-designed properties [6][8] Group 4 - The introduction of new product types, such as low-density houses and high-end improvement products, has shown better sales performance compared to ordinary properties [7] - In May, the average price of new homes in first-tier cities increased by 0.90%, with Shanghai experiencing the largest increase at 1.47% due to the launch of improvement projects [9] - The market is expected to see increased promotional efforts and a faster pace of new project launches as the mid-year sales period approaches, which may support new home sales in core cities [9]

Group 1 - Industry investment rating: Real estate sector rated as "Outperform" [2][33] - Core viewpoint: In April, the average daily transaction volume of new homes in 50 key cities decreased by 27.3% year-on-year, with a decline of 8.7% in the operating amount of the top 100 real estate companies [3][6] - The land auction market is heating up, and concerns about the gross profit margins and sales performance of quality real estate projects are rising. High-priced projects in cities like Shanghai are expected to enter the market in May, which may boost market confidence if they achieve high sales and profit margins [3][6] Group 2 - Market performance: The average daily transaction volume of new homes in April for 50 key cities was 0.5 million units, a decrease of 69.7% week-on-week, while the average daily transaction volume for second-hand homes in 20 key cities was 0.9 million units, down 59.3% week-on-week [3][6] - Inventory status: The inventory in 16 cities remained stable at 9,164 million square meters, with a de-stocking period of 20.7 months [10][6] - Capital market monitoring: The real estate sector saw a decline of 3.04% last week, underperforming the CSI 300 index, which fell by 0.43%. The current PE ratio for the real estate sector is 39.93 times, placing it in the 96.96 percentile over the past five years [21][6] Group 3 - Individual stock recommendations: Focus on companies with lighter historical burdens and strong product capabilities, such as China Resources Land, China Overseas Development, and Greentown China. Also, consider companies with valuation recovery potential like New Town Holdings and Vanke A [3][6] - Policy environment: Multiple regions have announced new housing policies, including increased housing provident fund loan limits [5][6] - Company performance: Poly Development reported a 9% increase in revenue to 54.272 billion yuan in Q1 2025, while other companies like New Town Holdings and Vanke A saw declines in revenue [29][6]