Industry Overview - The 2025 cooling year is projected to see sales of 19.569 million units of household air conditioners in China, representing a year-on-year growth of 11.5%. From January to July, the retail volume and value of the domestic air conditioning market increased by 16.7% and 13.8% respectively, driven by national subsidy policies and extreme high temperatures, marking the onset of a "universal air conditioning demand" cycle [1][3]. Company Highlights - Hisense Air Conditioning received significant recognition at the forum, being awarded the title of "Leading Brand in Healthy Fresh Air" for the 2025-2026 period. Its new fresh air series products also garnered accolades, with the Hisense Fresh Air Air Conditioner X7Pro recognized as the "Leading Product in Maternal and Infant Air Conditioning" and the X3Pro awarded as the "Leading Product in Sleep Air Conditioning" [1][3]. Market Trends - The extreme heat this summer has led to increased air conditioner purchases even in traditionally cooler regions, breaking regional consumption habits. The China Household Electrical Appliances Association suggests that air conditioning companies should focus on both existing markets and new regional markets [3]. Technological Advancements - Hisense has developed a "sleep scene-driven" product innovation system based on extensive user research and environmental testing. The Hisense Fresh Air Air Conditioner is scientifically proven to significantly improve sleep environment air quality, enhancing sleep comfort and efficiency. Users can achieve the equivalent of an extra hour of sleep with 7 hours in the optimized air environment compared to traditional air conditioning [7][8]. Consumer Demand - As the quality of life for Chinese residents improves, the demand for air conditioning has evolved from simple temperature control to a focus on "healthy air," "breathing quality," and "deep sleep." This shift is particularly relevant in the context of frequent extreme heat, increasing renovation pollution, and widespread sleep quality issues [5][7].