来源：环球网 【环球网消费综合报道】12月29日，顾家家居在合肥举办以"倚梦舒享，至净入眠"为主题的健康卧室旗 舰新品发布会，推出新一代倚梦时光旗舰软床与全新顾家PureSkin™至净床垫。此次发布并非单纯的产 品迭代，而是顾家家居基于对消费需求与行业趋势的深度洞察，打造的一整套健康睡眠解决方案，为用 户睡眠微环境构建"主动守护"屏障。 顾家家居新品发布会现场 当下，家居消费市场正经历深刻变革。顾家家居联合罗兰贝格完成的万人调研显示，67%的消费者 将"材质环保安心"列为家居选购首要标准，其重要性远超外观设计、基础舒适度等传统考量。这一趋势 在社交媒体上同样凸显，小红书平台健康环保家居兴趣人群已突破2000万，深度兴趣用户占比45%，一 年内需求增速达57%。与此同时，国家家具强制性国家标准持续升级，在材料安全、有害物质限量等方 面提出更严格要求，推动行业健康基准线不断提高。 面对全民健康意识升级与行业标准革新的双重驱动，顾家家居历经十年技术积淀与近三年专项联合攻 关，突破传统产品局限，推出兼具环保属性与健康功能的两大系列新品，以技术创新践行"健康睡眠革 新者"的行业定位。发布会现场设置的高定美学风格产品体验 ...

1 STAD G 9 B POT V db 8 # KUKQ 顾家家居 nam I JF E 国 浙范 北京商报讯（记者 翟枫瑞）12月30日，顾家家居在合肥举办以"倚梦舒享，至净入眠"为主题的健康卧室旗舰新品发布会，会上重磅发布顾家新一代倚梦时 光旗舰软床以及全新顾家PureSkin™至净床垫。 发布会现场，顾家家居宣布软床正式迈入4.0健康软床时代。北京商报记者了解到，新一代倚梦时光旗舰软床通过Airclean™纳米净醛技术，突破单一"材质 安全"，实现主动抑菌与长效净化，达到无醛、抑菌、净化空气三重健康体验；全新顾家PureSkin™至净床垫则围绕"防螨、抗污、易洁"三大核心功能，为用 户打造"洁净睡眠解决方案"。 事实上，随着消费者健康意识的升级，环保、安全等问题逐渐成为消费者关注的重点。顾家联合全球顶级管理咨询公司罗兰贝格完成的万人调研数据显示， 高达67%的消费者在选购家居产品时，已将"材质环保安心"置于选购首位，其重要性显著超越了外观设计、基础舒适度等传统考量维度。 值得注意的是，这种消费意识的转变，不仅停留在调研报告中，更在真实的社交与消费场域中掀起波澜。北京商报记者通过小红书平台注意到，健康 ...

海南健博会上，行业协会、医疗机构等领域专家学者共话睡眠与健康 健康睡眠 远离"困"扰 中国睡眠研究会展位。海南日报全媒体记者 陈若龙 摄 针对当下睡眠问题产生的原因，中国睡眠研究会理事长黄志力认为，随着工业化进程的加速，社会竞 争、工作压力、人口老龄化以及信息化社会衍生出的不良生活方式，导致失眠症患者增多。 黄志力认为，中国失眠症高发呈现出两大特征。其一，发病率高且呈现年轻化趋势。其二，共病现象显 著，失眠与认知障碍、焦虑抑郁互为因果，相互加重。在他看来，不良生活方式是引发睡眠障碍的关键因 素。 据统计，在信息化时代，超过75%的人睡前有看手机等电子产品的习惯。睡前看电子产品会使大脑兴 奋，短视频等内容容易引发情绪波动，老年人睡前看电视追剧后思绪难以平复，这些都严重影响睡眠质量。 此外，躺在床上看电视、玩手机，会建立床与兴奋之间的条件反射，导致睡眠时间不断缩短，甚至引发长期 失眠。另外，年轻人在周末过度补觉，打乱了日间节律，也会影响后续睡眠。 黄志力认为，要克服睡眠障碍，需要强化对健康睡眠的认知，明确睡眠是健康的基础，保证充足的健康 睡眠时间。同时，要纠正错误观念，比如熬夜加班、周末过度补觉等。有睡眠障碍者， ...

（来源：六安新闻网） 退休教师王大爷的体验同样深刻。年轻时落下的腰椎劳损，让他对床垫格外挑剔，过硬的床垫硌得腰眼 疼，过软的又会让脊柱变形。康姿百德清雅款磁性床垫的均衡承托力，恰好解决了这个难题 —— 既不会 让他深陷其中难以起身，也不会硬到压迫骨骼，晨起时的僵硬感渐渐消失，连晨练时的弯腰、伸展都灵活 了不少。 深耕寝具行业 21年的康姿百德，用两万多个日夜的研发积累，给出了优秀答案。如今，品牌专卖店已遍布 全国近 30个省、直辖市和自治区，成为千万家庭的睡眠信赖之选。"让人们因拥有健康而快乐，让科技造 福生命" 的使命，早已刻进每一款产品的基因里，清雅款磁性床垫便是这份坚守的最佳见证。 李姐的改变，源于床垫精准到毫米的支撑力。这款床垫严格遵循人体工效学原理，就像一位懂你的睡眠管 家：当她侧卧时，肩部和臀部的压力被均匀分散，不再有硌得慌的不适感；平躺时，腰部又能得到恰到好 处的托举，避免了脊柱悬空造成的酸痛，自然平直的姿态让紧绷的肌肉慢慢松弛。"以前换了三张床垫都 找不到舒服的，这款软硬刚好，不管是蜷缩睡还是大字睡，都能被稳稳承托，夜里翻身次数少了，深度睡 眠时长肉眼可见地增加。" 李姐的感慨，道出了无数用户 ...

Core Insights - The article discusses the health implications of going to bed hungry, highlighting that it can lead to an "energy crisis" in the body, affecting sleep quality and increasing cortisol levels, which may contribute to weight gain [6][7]. Group 1: Health Implications of Hunger - Going to bed hungry can trigger sympathetic nervous system responses, leading to increased heart rate and blood pressure, which negatively impacts sleep quality [6]. - Hunger increases cortisol secretion, a stress hormone that can lead to heightened appetite and fat accumulation, particularly in the abdominal area [6]. Group 2: Consequences of Poor Sleep and Eating Habits - A cycle can develop where hunger leads to poor sleep, resulting in fatigue and increased hunger the next day, which may lead to binge eating and deteriorating health [7]. - Eating late-night snacks, especially high-sugar and high-fat foods, can disrupt deep sleep and cause significant blood sugar fluctuations [9]. Group 3: Recommendations for Healthy Eating Before Sleep - To balance health and sleep, it is suggested to consume light, easily digestible foods if hungry, such as warm milk, unsweetened yogurt, oatmeal, bananas, or almonds [10]. - It is recommended to finish eating 1 to 2 hours before bedtime, with a portion size of 100-150 kilocalories to alleviate hunger without burdening the body or sleep [10].

Core Viewpoint - The market for down comforters has seen significant price increases, leading consumers to consider silk comforters as a lighter and more affordable alternative [1] Group 1: Market Trends - Domestic goose down comforters are priced over 2000 yuan, while imported options from Poland and Germany have seen even higher price hikes [1] - The rising cost of raw silk has been noted, but companies like Kai Xiya maintain price control through their own high-end silk production bases [1][2] Group 2: Product Features - Silk comforters are made from mulberry silk, which contains 18 amino acids that are highly compatible with human skin, making them suitable for sensitive individuals [1][2] - The unique structure of mulberry silk, with over 38% being hollow, provides excellent breathability and warmth, reducing the likelihood of discomfort during sleep [2] - Silk comforters are recognized for their natural, pollution-free characteristics, as silkworms are sensitive to environmental conditions [1][2] Group 3: Product Offerings - Kai Xiya offers various weights of silk comforters, with prices ranging from 599 yuan for a 1 kg comforter to 2599 yuan for a 6 kg option [3] - Custom sizes and weights are available upon request, although they require additional time for production [3] Group 4: E-commerce Platform - "Meiman Life" is a public welfare e-commerce platform that aims to support businesses affected by the pandemic and promote quality products at reasonable prices [3][4] - The platform has partnered with over a hundred enterprises, offering a variety of products from local and well-known brands [4]

Investment Rating - The investment rating for Mousse Co., Ltd. (001323) is not explicitly stated in the provided documents, but the report indicates a focus on potential growth opportunities in AI mattresses and overseas expansion [1]. Core Viewpoints - Mousse Co., Ltd. has experienced short-term performance pressure due to weak demand in the real estate market and overall domestic consumption [2]. - The company is optimizing its multi-channel strategy, enhancing retail capabilities through improved store selection and expanding online presence, particularly on platforms like Douyin and Amazon [2]. - The company is leveraging AI technology to develop smart mattresses, aiming to provide personalized health sleep solutions, which is expected to increase market penetration in this category [2]. - The gross margin for Q3 2025 was reported at 53.2%, showing a year-on-year increase, while the net profit margin was 8.5%, reflecting a decrease [3]. - The company maintains a stable cash flow and operational capability, with a net operating cash flow of 0.7 billion yuan in Q3 2025 [3]. - Profit forecasts for 2025-2027 indicate a gradual increase in net profit, with estimates of 7.2 billion yuan in 2025, 7.9 billion yuan in 2026, and 8.8 billion yuan in 2027, corresponding to P/E ratios of 16.2X, 14.8X, and 13.3X respectively [3]. Financial Summary - For the first three quarters of 2025, Mousse Co., Ltd. reported total revenue of 3.761 billion yuan, a year-on-year decrease of 3.0%, and a net profit of 467 million yuan, down 10.6% [1]. - The Q3 2025 revenue was 1.284 billion yuan, reflecting a year-on-year increase of 2.8%, while the net profit for the same period was 109 million yuan, down 26.8% [1]. - The company’s gross margin for Q3 2025 was 53.2%, an increase of 3.33 percentage points year-on-year, while the expense ratio was 44.4%, up 7.5 percentage points [3]. - The projected total revenue for 2025 is 5.572 billion yuan, with a slight decrease of 0.5% year-on-year, and a net profit forecast of 723 million yuan, down 5.7% [5].

Core Viewpoint - The company reported a slight revenue growth in Q3 2025, emphasizing its long-term strategy focused on health sleep, AI advancements, and global brand development amidst a challenging real estate and consumer environment [1] Group 1: Financial Performance - In Q3 2025, the company achieved a revenue of 1.284 billion yuan, representing a year-on-year increase of 2.79% [1] - Cumulative revenue for the first three quarters reached 3.761 billion yuan, with a net profit attributable to shareholders of 466 million yuan [1] Group 2: Brand and Cultural Strategy - The company has deepened its brand strategy over the past year, creating a systematic IP matrix for continuous brand communication [2] - Initiatives like the "321 World Sleep Day" and "618 World Dust Mite Day" have reinforced the cultural recognition of "healthy sleep" [2] - The company has established a high-end service benchmark with its unique "Dust Removal Service," recognized by Guinness World Records [2] Group 3: Market Positioning and Consumer Trends - The company has transitioned from a "product brand" to a "cultural brand," enhancing market recognition and premium space for "high-end healthy sleep" [3] - The collaboration with macro policies like "national subsidies for renewal" helps convert traffic into long-term recognition of "healthy sleep" value [3] Group 4: AI Innovation and Global Expansion - The global AI mattress market is estimated at approximately $1.8 billion, with domestic penetration still in its early stages [4] - The company launched the T11+ smart mattress featuring "Tidal Algorithm 2.0," emphasizing its closed-loop capabilities for sleep adjustment [4] - AI product revenue in the first half of 2025 grew over three times year-on-year, marking a strategic shift towards AI business [4] Group 5: Internationalization Strategy - The company is accelerating its transition from "product export" to "brand export" through acquisitions and local partnerships in Southeast Asia and the Middle East [5] - The mattress market in six Southeast Asian countries is projected to be around $3.3 billion, with significant growth potential due to rising GDP and market penetration [5] Group 6: Future Outlook - Structural opportunities in the industry align with the company's forward-looking strategy, supported by ongoing policies and technological advancements [6] - The company is transitioning from a traditional mattress manufacturer to a "smart sleep solution service provider," with growth resilience and valuation flexibility expected to improve over the next three to five years [6]

Core Viewpoint - The event organized by Mousse during the "Moufan Festival" successfully engaged young consumers by combining sleep concepts with trendy fashion through interactive experiences and celebrity involvement [1][6]. Group 1: Event Highlights - The "one-day store manager" event featured celebrity Xilin Naiyi Gao, who interacted with fans and shared insights on sleep, enhancing the connection between the brand and consumers [3][5]. - The venue was transformed into a "Mousse Sleep Energy Supply Station," creating an immersive experience for attendees [3][6]. - Lucky consumers had the opportunity to interact closely with the celebrity and received exclusive sleep gift packages at the end of the event [5]. Group 2: Brand Strategy - Mousse has been a leader in the health sleep sector for over 20 years, focusing on the mission of improving sleep quality through product innovation and service upgrades [6][8]. - The brand has adapted its marketing strategies to resonate with younger generations, utilizing participatory and social communication methods to engage them in the sleep experience [6][8]. - The integration of cultural elements, such as collaborations with popular artists and social media engagement, has effectively reached a broader young audience, enhancing brand awareness and consumer interaction [8]. Group 3: Future Plans - For the 2025 Moufan Festival, Mousse plans to combine products, services, and cultural elements into multidimensional activities, aiming to transform sleep quality concepts into tangible experiences for consumers [8]. - The brand aims to set a new benchmark for youth-oriented marketing in the sleep industry by deeply integrating core product technology and a comprehensive service system into its events [8].

Financial Performance - In the first half of 2025, the company achieved a revenue of 2.478 billion CNY, a decrease of 5.76% year-on-year [2] - The net profit attributable to shareholders was 358 million CNY, representing a year-on-year increase of 3.35% [3] - The comprehensive gross margin for the first half of 2025 was 51.90%, an increase of 0.64 percentage points year-on-year [3] Revenue Breakdown By Product Category - Revenue from mattresses, bed frames, sofas, bedding, and others was 1.256 billion, 695 million, 176 million, 116 million, and 194 million CNY respectively, with year-on-year changes of 1.25%, -10.68%, -15.64%, -22.23%, and -7.97% [3] By Sales Channel - Revenue from distribution, e-commerce, direct supply, direct sales, and others was 1.860 billion, 471 million, 85 million, 16 million, and 46 million CNY respectively, with year-on-year changes of -2.79%, -14.07%, 7.49%, -66.73%, and 11.65% [3] By Region - Domestic and overseas revenue was 2.369 billion and 109 million CNY respectively, with year-on-year changes of -7.71% and 73.97% [3] AI Product Development - AI mattress revenue in the first half of 2025 was 121 million CNY, with a focus on traditional distribution channels and high-traffic core business districts for store placements [4] - The company plans to release new collaborative products in the second half of the year [4] E-commerce Performance - E-commerce revenue was 471 million CNY, a year-on-year decline of 14.07%, with a gross margin of 51.22%, down 1.63 percentage points [4] - Cross-border e-commerce revenue grew by 91.88% year-on-year [4] Overseas Business Strategy - Overseas revenue reached 109 million CNY, a year-on-year increase of 73.97%, focusing on Southeast Asia and major platforms like Wayfair and Amazon [5] National Subsidy Impact - National subsidy-related revenue exceeded 300 million CNY in the first half of 2025, significantly boosting performance in March and April [6] Customer Service and Membership Growth - The company launched the "Musi Gold Manager 4.0" service system, achieving over 3.92 million registered members by the end of the reporting period [7] Dividend Policy - The proposed dividend for the first half of 2025 is 4.5 CNY per 10 shares (tax included), emphasizing a commitment to stable and continuous returns for investors [8]