Industry Overview - The 2025 cooling year is projected to see sales of 19.569 million units of household air conditioners in China, representing a year-on-year growth of 11.5%. From January to July, the retail volume and value of the domestic air conditioning market increased by 16.7% and 13.8% respectively, driven by national subsidy policies and extreme high temperatures, marking the onset of a "universal air conditioning demand" cycle [1][3]. Company Highlights - Hisense Air Conditioning received significant recognition at the forum, being awarded the title of "Leading Brand in Healthy Fresh Air" for the 2025-2026 period. Its new fresh air series products also garnered accolades, with the Hisense Fresh Air Air Conditioner X7Pro recognized as the "Leading Product in Maternal and Infant Air Conditioning" and the X3Pro awarded as the "Leading Product in Sleep Air Conditioning" [1][3]. Market Trends - The extreme heat this summer has led to increased air conditioner purchases even in traditionally cooler regions, breaking regional consumption habits. The China Household Electrical Appliances Association suggests that air conditioning companies should focus on both existing markets and new regional markets [3]. Technological Advancements - Hisense has developed a "sleep scene-driven" product innovation system based on extensive user research and environmental testing. The Hisense Fresh Air Air Conditioner is scientifically proven to significantly improve sleep environment air quality, enhancing sleep comfort and efficiency. Users can achieve the equivalent of an extra hour of sleep with 7 hours in the optimized air environment compared to traditional air conditioning [7][8]. Consumer Demand - As the quality of life for Chinese residents improves, the demand for air conditioning has evolved from simple temperature control to a focus on "healthy air," "breathing quality," and "deep sleep." This shift is particularly relevant in the context of frequent extreme heat, increasing renovation pollution, and widespread sleep quality issues [5][7].

Core Viewpoint - China's home appliance industry is leveraging international expansion as a key growth strategy despite uncertainties in the global trade environment, with leading companies like Hisense demonstrating strong performance through diversified global operations [1] Group 1: Financial Performance - Hisense reported an annual revenue of 92.746 billion yuan, representing a year-on-year growth of 8.35%, with overseas revenue exceeding 35.6 billion yuan, up 28% [1] - In the European market, Hisense's smart large-screen refrigerators saw sales increase by over 300% year-on-year from January to November 2024 [3] Group 2: Localization and Product Development - Hisense emphasizes a "localization" strategy by establishing 16 R&D centers and 19 industrial parks overseas to better serve local markets and enhance revenue [1] - The company is focusing on AI upgrades and energy efficiency in product offerings to meet European market preferences, achieving significant improvements in product ratings and energy standards [3] Group 3: Supply Chain and Market Opportunities - Hisense is enhancing its supply chain capabilities, with a 25.8% optimization in core order fulfillment cycles and a 7.5% increase in order assurance rates [4] - The company is expanding its high-end product offerings in Europe, with a 35% increase in revenue, particularly in washing machines, which saw a 48% revenue growth [4] Group 4: Channel Efficiency and Regional Growth - In the Asia-Pacific region, Hisense implemented a multi-dimensional strategy leading to a 15% revenue increase, with significant growth in Australia (15%) and ASEAN markets (32%) [5] - The central air conditioning segment achieved an 80% revenue growth by focusing on professional channels and water machine categories [5] Group 5: Brand Marketing and Recognition - Hisense has utilized sports marketing as a key strategy for brand recognition, sponsoring major events like the UEFA European Championship and the FIFA World Cup, which has significantly boosted its global brand presence [6] - The company ranked first in the smart home appliance sector in the 2024 China Brand Global Trust Index, highlighting its strong market position [6] Group 6: Product Innovation and Technology - Hisense is launching a series of innovative products tailored for the World Cup, integrating advanced AI technology to enhance user experience in various home appliance categories [7] - The company’s long-term global strategy is characterized as a marathon rather than a sprint, emphasizing the importance of sustained efforts in navigating international markets [7]