8月22日，由中国家电网主办的"创异破局·智启新程 2025-2026中国空调行业高峰论坛"在长春举行。奥 维云网现场发布最新数据：2025冷年，中国家用空调销售19569万台，同比增长11.5%，其中，1-7月国 内空调市场零售量、额分别同比增长16.7%和13.8%。国补政策与极端高温叠加，催生"全民空调刚 需"新周期。 在这场行业大会上，海信空调以"健康新风+睡眠场景"解决方案获得行业关注，荣获"2025-2026年度中 国空调行业健康新风领军品牌"称号，旗下新风系列产品也双双加冕，海信新风空调X7Pro荣膺"中国空 调行业母婴级空调领军产品"称号，海信新风空调X3Pro获得"中国空调行业睡眠级空调领军产品"荣誉， 以实力定义健康睡眠呼吸新标准。 政策+热浪：空调进入全民刚需时代 今年夏天的极端高温天气，使得传统凉夏地区也开始购买空调，气候异常打破了地域消费惯性，中国家 用电器协会秘书长王雷建议空调企业既要盯牢固有市场的以旧换新需求，也要不失时机拓展新的地区市 场；奥维云网白电事业部副总裁何金明认为，国补政策叠加极端高温的确是今年量额齐升的核心推手， 政策明确向绿色节能、健康、智能产品倾斜，新风、0风感 ...

Core Viewpoint - China's home appliance industry is leveraging international expansion as a key growth strategy despite uncertainties in the global trade environment, with leading companies like Hisense demonstrating strong performance through diversified global operations [1] Group 1: Financial Performance - Hisense reported an annual revenue of 92.746 billion yuan, representing a year-on-year growth of 8.35%, with overseas revenue exceeding 35.6 billion yuan, up 28% [1] - In the European market, Hisense's smart large-screen refrigerators saw sales increase by over 300% year-on-year from January to November 2024 [3] Group 2: Localization and Product Development - Hisense emphasizes a "localization" strategy by establishing 16 R&D centers and 19 industrial parks overseas to better serve local markets and enhance revenue [1] - The company is focusing on AI upgrades and energy efficiency in product offerings to meet European market preferences, achieving significant improvements in product ratings and energy standards [3] Group 3: Supply Chain and Market Opportunities - Hisense is enhancing its supply chain capabilities, with a 25.8% optimization in core order fulfillment cycles and a 7.5% increase in order assurance rates [4] - The company is expanding its high-end product offerings in Europe, with a 35% increase in revenue, particularly in washing machines, which saw a 48% revenue growth [4] Group 4: Channel Efficiency and Regional Growth - In the Asia-Pacific region, Hisense implemented a multi-dimensional strategy leading to a 15% revenue increase, with significant growth in Australia (15%) and ASEAN markets (32%) [5] - The central air conditioning segment achieved an 80% revenue growth by focusing on professional channels and water machine categories [5] Group 5: Brand Marketing and Recognition - Hisense has utilized sports marketing as a key strategy for brand recognition, sponsoring major events like the UEFA European Championship and the FIFA World Cup, which has significantly boosted its global brand presence [6] - The company ranked first in the smart home appliance sector in the 2024 China Brand Global Trust Index, highlighting its strong market position [6] Group 6: Product Innovation and Technology - Hisense is launching a series of innovative products tailored for the World Cup, integrating advanced AI technology to enhance user experience in various home appliance categories [7] - The company’s long-term global strategy is characterized as a marathon rather than a sprint, emphasizing the importance of sustained efforts in navigating international markets [7]