Core Viewpoint - Hisense Home Appliances reported disappointing half-year results, marking the lowest revenue growth in six years and the lowest net profit growth in three years, raising concerns about the company's performance under the new leadership of Gao Yuling [1][2][12]. Financial Performance - In the first half of 2025, Hisense Home Appliances achieved revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.077 billion yuan, up 3.01% year-on-year [1]. - The air conditioning segment, which contributed 48.02% of total revenue, saw revenue growth slow to 4.07% from 7.59% in the previous year, with product gross margin declining by 1.56% [1][5]. Management Changes - Gao Yuling was appointed as the new chairman of Hisense Home Appliances, taking over from Dai Huizhong, and also assumed the role of president following the resignation of Hu Jianrong [4][5]. - The company announced several key personnel changes, including the appointment of Yin Bitong and Fang Xueyu to the new management team [4]. Market Competition - The home appliance market is becoming increasingly competitive, with Hisense facing challenges from both established brands like Gree and Midea and emerging players like Xiaomi, particularly in the online sales channel [7][8]. - Hisense's online market share for air conditioning products has declined, while its offline market share has improved, indicating a significant gap in e-commerce performance compared to competitors [7][8]. Regional Performance - In the first half of 2025, domestic revenue decreased by 0.31% year-on-year, while international revenue grew by 12.34%, but at a slower rate than the previous year [9]. - The gross margin for domestic sales fell by 0.06%, reflecting broader challenges in both domestic and international markets [9]. Investor Sentiment - Following the release of the half-year report, Hisense's stock price dropped by 5.5%, with several major shareholders reducing their stakes in the company, indicating a shift in market confidence [11][12].

Core Viewpoint - Hisense Home Appliances has reported disappointing financial results for the first half of 2025, with the lowest revenue growth in six years and the lowest net profit growth in three years, raising concerns about the company's future under the leadership of its new chairwoman, Gao Yuling [2][3]. Financial Performance - In the first half of 2025, Hisense Home Appliances achieved revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.077 billion yuan, up 3.01% year-on-year [2]. - The air conditioning segment, which contributed 48.02% of total revenue, saw a revenue growth of 4.07%, down from 7.59% in the same period last year, with product gross margin declining by 1.56% [6][11]. Management Changes - Following the resignation of former chairman Dai Huizhong, Gao Yuling was appointed as the new chairman and also took on the role of president, amidst significant management changes including the resignation of other key executives [5][12]. - The appointment of new management, including former Midea Group vice president Yin Bitong, aims to enhance the company's strategic direction and operational efficiency [5][8]. Market Challenges - The competitive landscape in the home appliance market has intensified, with Hisense struggling to keep pace with rivals like Gree and Midea, particularly in online sales channels [11][12]. - Data indicates that while Hisense's offline market share increased, its online market share decreased by 0.33% in the first half of 2025, highlighting a significant weakness in e-commerce performance [9][11]. Shareholder Sentiment - Following the release of the half-year report, Hisense's stock price fell by 5.5%, reflecting a negative market sentiment, with several major shareholders reducing their stakes in the company [12][13]. - Notable reductions in shareholdings were reported from entities such as Hong Kong Central Clearing Limited and the National Social Security Fund, indicating a lack of confidence in the company's future performance [12][14].