Core Viewpoint - Hisense showcased its latest technological innovations at IFA 2025 under the theme "AI Your Life," emphasizing the integration of AI in smart living, energy management, and display technology, with a focus on human-centric solutions [1][9]. Group 1: Display Technology Innovations - Hisense's 116-inch RGB-Mini LED TV was highlighted as a significant breakthrough, showcasing advancements in LCD technology and demonstrating the company's technical confidence [3]. - The upgraded RGB-Mini LED chip features a 120% increase in brightness and a 30% improvement in picture uniformity, while the AI quality chip H7 reduces halo effects by over 60% compared to traditional QD-Mini LED [3]. - The new U7S Pro TV model offers 100% BT2020 color gamut and 108 bits color precision, marking a transition from technology leadership to technology accessibility [4]. Group 2: AI Integration in Smart Home - Hisense's AI capabilities are showcased through its "end-cloud-chip" integration, transforming TVs into smart home hubs that enhance user experience with personalized content and intelligent features [5]. - The VIDAA OS introduces real-time search and personalized recommendations based on user preferences and moods, enhancing accessibility for users with disabilities [6]. - Five AI-driven smart home agents were introduced, enabling proactive home management and seamless interconnectivity among devices [7]. Group 3: Smart Energy Solutions - Hisense launched a smart energy sector at IFA, focusing on AI-driven energy management solutions that optimize electricity usage and enhance energy efficiency [9]. - The company is developing humanoid robots, reflecting its commitment to advancing AI technology and practical applications in everyday life [9].

Core Viewpoint - Hisense is facing challenges in its home appliance segment despite revenue and net profit growth, with a need for strategic adjustments to compete effectively in a highly competitive market [1][2][8] Financial Performance - In the first half of 2025, Hisense Home Appliances reported revenue of 49.34 billion yuan, a slight increase of 1.44% year-on-year, and a net profit of 2.077 billion yuan, up 3.01% year-on-year [4][6] - The air conditioning segment remains the largest revenue contributor, generating 23.69 billion yuan, a growth of 4.1% [10][12] - The washing and refrigeration business saw revenue of 15.39 billion yuan, with a year-on-year growth of 4.8% [6] Market Position and Competition - Hisense is positioned in the second tier of the white goods market, facing intense competition from industry leaders like Midea, Haier, and Gree, which dominate nearly 70% of the air conditioning market [8][13] - The company’s growth rates in revenue and net profit are at their lowest in five years, contrasting sharply with the previous year's growth rates of 13.27% and 34.61%, respectively [8][9] Strategic Leadership Changes - The appointment of Gao Yuling as both Chairman and CEO marks a significant leadership change aimed at revitalizing the company’s growth strategy [15][17] - The introduction of experienced executives from Midea into key positions indicates a strategic shift to enhance operational efficiency and market competitiveness [14][15] International Expansion and Diversification - Hisense is focusing on international markets, with overseas revenue reaching 20.45 billion yuan, a growth of 12.34% year-on-year, particularly strong in Europe and the Americas [7][18] - The company is diversifying its product offerings, including a recent acquisition in the automotive supply chain, to explore new growth avenues [18][19] Technological Innovation - Hisense is investing in smart technology, particularly in air conditioning products, to enhance user experience and capture the younger consumer demographic [19] - The integration of AI technology into product development is seen as a critical factor for Hisense to maintain competitiveness in the evolving market landscape [19]

Core Viewpoint - Hisense Home Appliances reported disappointing half-year results, marking the lowest revenue growth in six years and the lowest net profit growth in three years, raising concerns about the company's performance under the new leadership of Gao Yuling [1][2][12]. Financial Performance - In the first half of 2025, Hisense Home Appliances achieved revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.077 billion yuan, up 3.01% year-on-year [1]. - The air conditioning segment, which contributed 48.02% of total revenue, saw revenue growth slow to 4.07% from 7.59% in the previous year, with product gross margin declining by 1.56% [1][5]. Management Changes - Gao Yuling was appointed as the new chairman of Hisense Home Appliances, taking over from Dai Huizhong, and also assumed the role of president following the resignation of Hu Jianrong [4][5]. - The company announced several key personnel changes, including the appointment of Yin Bitong and Fang Xueyu to the new management team [4]. Market Competition - The home appliance market is becoming increasingly competitive, with Hisense facing challenges from both established brands like Gree and Midea and emerging players like Xiaomi, particularly in the online sales channel [7][8]. - Hisense's online market share for air conditioning products has declined, while its offline market share has improved, indicating a significant gap in e-commerce performance compared to competitors [7][8]. Regional Performance - In the first half of 2025, domestic revenue decreased by 0.31% year-on-year, while international revenue grew by 12.34%, but at a slower rate than the previous year [9]. - The gross margin for domestic sales fell by 0.06%, reflecting broader challenges in both domestic and international markets [9]. Investor Sentiment - Following the release of the half-year report, Hisense's stock price dropped by 5.5%, with several major shareholders reducing their stakes in the company, indicating a shift in market confidence [11][12].

Core Viewpoint - The company's 1H25 performance slightly underperformed expectations due to currency fluctuations, personnel adjustments in the three electrical businesses, and ongoing negative impacts from the real estate sector on air conditioning sales [1][2]. Financial Performance - 1H25 revenue reached 49.34 billion yuan, a year-on-year increase of 1.4%, while net profit attributable to shareholders was 2.077 billion yuan, up 3.0% year-on-year [1]. - For 2Q25, revenue was 24.502 billion yuan, down 2.6% year-on-year, and net profit was 949 million yuan, a decrease of 8.3% year-on-year [1]. - The company's performance was pressured by exchange rate fluctuations, intensified competition in the air conditioning market, and a decline in domestic demand [1][2]. Market Trends - Domestic demand for air conditioning is weak, with intensified competition leading to a decline in retail prices; air conditioning retail sales saw a year-on-year increase of 26% in 4Q24 but a decrease of 2% in 1Q25 [1][2]. - The air conditioning market is facing increased competition, particularly from Xiaomi, which has accelerated its market presence [1]. - Hisense's air conditioning products, classified as second-tier assets, have been negatively impacted by the competitive environment, with online retail market share dropping by 0.5 percentage points to 4.2% in 2Q25 [1][2]. Business Segment Performance - The central air conditioning market in China contracted by 15.9% year-on-year in 1H25, with the home decoration retail market down 18% [2]. - Hisense's revenue from the air conditioning segment fell by 6% in 1H25, with a profit margin of 17.5%, an increase of 0.2 percentage points year-on-year [2]. - The three electrical businesses faced a significant decline in exchange income due to currency fluctuations, impacting profits by approximately 200 million yuan [2]. Export and Profitability - The export of white goods has slowed down, with a year-on-year increase of 8% in 1Q25 followed by a decrease of 7% in 2Q25 [2]. - Despite the slowdown, the operating profit margin for the washing machine business improved by 0.8 percentage points to 4.2% in 1H25 due to reduced losses from the Monterrey factory and improved sales structure [2]. Profit Forecast and Valuation - The company has slightly adjusted its net profit forecasts for 2025 and 2026 down by 2.5% and 4.8% to 3.742 billion yuan and 4.197 billion yuan, respectively [2]. - The current stock price corresponds to a P/E ratio of 10.1x for A shares and 8.3x for H shares for 2025E [2]. - The target price remains unchanged at 36.5 yuan for A shares and 32.5 HKD for H shares, indicating an upside potential of 34.2% and 34.6%, respectively [2].

Group 1 - Hisense Home Appliances Group Co., Ltd. reported a steady growth in core business driven by technological innovation in its 2025 semi-annual report [1] - The multi-split central air conditioning system from Hisense holds over 20% market share, ranking first in the industry [3] - Hisense's new air conditioning products achieved a sales revenue market share of 43.9% in the fresh air segment, an increase of 12.3 percentage points year-on-year [3] Group 2 - The refrigerator business showed robust performance with a retail sales revenue growth of 9.5% year-on-year, and market share increased by 1.64 percentage points [3] - Hisense's washing machine domestic main business revenue grew by 37.58%, leading the industry, with a doubling of market share in the mid-to-high-end segment [5] - The launch of the world's first 4-in-1 heat pump washing and drying machine, the Cotton Candy Ultra, showcases Hisense's innovation in washing technology [5] Group 3 - Hisense's kitchen appliances saw a 52% year-on-year increase in offline retail revenue, reflecting product strength and channel synergy [5] - The company accelerated its overseas business expansion, achieving overseas revenue of 20.451 billion yuan, a year-on-year growth of 12.34% [5] - Revenue growth in Europe, the Middle East, and Africa exceeded 22.7%, while the Americas saw a 26.2% increase [5] Group 4 - Hisense washing machines achieved the highest market share in the UK, with over 30% market share in several European countries [7] - Hisense refrigerators ranked first in sales volume or revenue share in 12 countries, marking a historical high [7] - The company’s products gained significant recognition among overseas users, enhancing its brand presence globally [7]

Investment Rating - The investment rating for Hisense Home Appliances is "Accumulate" [1] Core Views - The company achieved revenue of 49.34 billion yuan in H1 2025, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.08 billion yuan, up 3.01% year-on-year. However, in Q2 2025, revenue was 24.50 billion yuan, down 2.60% year-on-year, and net profit was 949 million yuan, down 8.25% year-on-year [2] Summary by Sections Business Performance - External sales revenue showed steady growth, while domestic sales faced short-term pressure. In H1 2025, the HVAC segment generated revenue of 23.69 billion yuan, up 4.07% year-on-year, with the central air conditioning business affected by the real estate renovation market, leading to a decline in Hisense Hitachi's revenue by 6.0% year-on-year. The new air conditioning segment saw rapid growth, with a 48% increase in revenue for the high-end series [3] - The washing and refrigeration segment achieved revenue of 15.39 billion yuan, up 4.76% year-on-year, with retail sales of Rongsheng refrigerators and Hisense refrigerators increasing by 9.7% and 8.6% respectively. Hisense washing machines focused on technological upgrades and scenario-based innovations, with domestic revenue up 37.6% year-on-year [3] - Other main businesses generated revenue of 6.61 billion yuan, up 8.89% year-on-year, with the three electric companies achieving a 3% year-on-year revenue increase and new business rights of 6.9 billion yuan, laying a foundation for future order growth [3] - By region, domestic revenue in H1 2025 was 25.25 billion yuan, down 0.31% year-on-year, while overseas revenue was 20.45 billion yuan, up 12.34% year-on-year, with significant growth in Europe (22.7%), the Americas (26.2%), and the Middle East and Africa (22.8%) [3] Profitability Analysis - The gross margin for H1 2025 was 21.48%, up 0.2 percentage points year-on-year. The HVAC segment's gross margin was 27.12%, down 1.56 percentage points, while the washing and refrigeration segment's gross margin was 18.74%, up 2.12 percentage points. The gross margin for other main businesses was 15.80%, up 0.99 percentage points [4] - Domestic gross margin was 31.02%, down 0.06 percentage points, while overseas gross margin was 12.33%, up 1.35 percentage points, attributed to scale effects and product improvements [4] - The net profit margin for H1 2025 was 6.06%, down 0.17 percentage points, and for Q2 2025, it was 5.53%, down 0.41 percentage points, influenced by exchange losses and increased operational costs due to organizational restructuring [5] Strategic Initiatives - The company is focusing on smart living strategies and technological innovation, with a diverse brand matrix including Hisense, Rongsheng, Kelon, Hitachi, and York, catering to differentiated customer needs. Hisense's brand value and recognition continue to rise, supported by sponsorship of major international sports events, enhancing its global brand influence [6] Financial Forecast - The company adjusted its profit forecast, expecting revenues of 99.2 billion yuan, 106.8 billion yuan, and 114.2 billion yuan for 2025-2027, with net profits of 3.72 billion yuan, 4.21 billion yuan, and 4.66 billion yuan respectively. The corresponding EPS is projected to be 2.68 yuan, 3.04 yuan, and 3.36 yuan, maintaining a PE ratio of 10, 8, and 8 times for the respective years [8]

Core Insights - Hisense Home Appliances reported a strong performance in its 2025 semi-annual report, driven by technological innovation and steady growth in core businesses [2] - The company maintained a leading position in the multi-split central air conditioning market with over 20% market share [2] - Hisense's air conditioning products achieved the highest market share in the fresh air segment, with a sales share of 43.9%, an increase of 12.3 percentage points year-on-year [2] Air Conditioning Business - Hisense's air conditioning segment showed significant growth, leading the fresh air market with a 43.9% sales share [2] - The company’s multi-split central air conditioning maintained over 20% market share, solidifying its industry leadership [2] Refrigerator Business - The refrigerator segment demonstrated robust performance, with retail sales increasing by 9.5% year-on-year and market share rising by 1.64 percentage points [2] - Rongsheng refrigerators saw a retail sales increase of 9.7%, while Hisense refrigerators experienced an 8.6% growth in retail sales [2] Washing Machine Business - Hisense's washing machine domestic revenue grew by 37.58% year-on-year, outpacing industry growth [2] - The company launched the world's first 4-in-1 heat pump washing and drying machine, showcasing significant technological advancements [2] Kitchen Appliances - Hisense's kitchen appliance business saw a 52% year-on-year increase in offline retail revenue, reflecting successful product upgrades and channel integration [2]

Core Insights - Hisense Home Appliances reported a total revenue of 49.34 billion yuan for the first half of 2025, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.077 billion yuan, up 3.01% year-on-year [1][2] Group 1: Business Performance - The HVAC (Heating, Ventilation, and Air Conditioning) segment generated revenue of 23.694 billion yuan, reflecting a year-on-year growth of 4.07%, with a gross margin of 27.12%, down 1.56% [2] - The washing and refrigeration segment achieved revenue of 15.392 billion yuan, a year-on-year increase of 4.76%, with a gross margin of 18.74%, up 2.12% [2] - Hisense washing machines saw a significant domestic revenue growth of 37.58% [2] Group 2: Market Expansion - Hisense's air conditioning exports reached 5.371 million units, marking a year-on-year increase of 17%, with the multi-split central air conditioning systems holding over 20% market share [2] - The company's air conditioning exports accounted for 9.5% of the national total [2] - Revenue from the European region grew by 22.7%, with air conditioning and washing machine revenues increasing by 34.5% and 38.9% respectively [2] Group 3: Channel Development - In the first half of 2025, the company opened 1,821 new proprietary stores, with store revenue increasing by 18% [2] - Revenue from the Douyin channel grew by 51%, with the 5A customer group showing an 82% increase in repurchase and active recommendations [2]

Core Viewpoint - The article discusses the resurgence of nostalgia for old appliances in China, highlighting the emotional connection consumers have with durable products like air conditioners, which have stood the test of time and technological advancements [2][3][4]. Group 1: Market Dynamics - The air conditioning market is experiencing intense competition, with significant price reductions observed. For instance, the average online retail price of air conditioners dropped by 1.9% year-on-year in Q1 2025, with some individual products seeing price declines exceeding 10% [7][8]. - The 1.5-horsepower wall-mounted air conditioners accounted for 54% of online retail sales, with a year-on-year price drop of 5% [8]. - The trend of "price wars" has led some manufacturers to compromise on quality, resulting in a potential "trust crisis" among consumers regarding the air conditioning industry [8]. Group 2: Technological Advancements - Hisense is focusing on technological upgrades rather than engaging in price wars, emphasizing the importance of quality and innovation in the air conditioning sector [9][21]. - The introduction of the "Chinese Variable Frequency Chip" marks a significant technological advancement, showcasing Hisense's commitment to self-research and development in core technologies [12][16]. - Hisense has developed a fully self-researched variable frequency architecture, which includes proprietary chips and algorithms, ensuring independence from foreign imports [13][14][16]. Group 3: Product Features and Benefits - Hisense's new air conditioning systems feature advanced technologies such as the "Xinxin Ice Vein System," which allows stable operation even at high temperatures of 68 degrees Celsius [17]. - The "King Kong Cabin" outdoor unit promises durability with a 10-year guarantee against leaks and rust [18]. - Energy-saving capabilities are enhanced with AI algorithms, allowing for up to 53% energy savings during operation, significantly reducing electricity costs for consumers [19][20]. Group 4: Historical Context and Industry Impact - Hisense has a long history in the variable frequency air conditioning market, having established the first production line in China in 1996 and launching the first variable frequency air conditioner in 1997 [23][24]. - Over 29 years, Hisense has evolved its technology through multiple generations, establishing itself as a leader in the industry and pushing for a shift from price competition to quality competition [24][32]. - The recent launch of the variable frequency architecture is seen as a culmination of Hisense's technological efforts and is expected to set new standards in the global air conditioning market [27][34].

Group 1 - The 2025 FIFA Club World Cup will feature 32 teams, significantly expanding from the previous 7 teams, with a total prize pool of $1 billion, marking a historic high in both scale and commercial value [1] - Hisense is the first global official partner of the Club World Cup, introducing the "AI Fan Home Renewal Plan," which integrates technology into sports, showcasing the intersection of sports and technology [1][3] - Since 2016, Hisense has doubled its global revenue and tripled its overseas income, with the share of its own brand increasing from 51.8% to 85.6% [4] Group 2 - Hisense has transitioned from simple brand exposure to deep technical integration in sports events, enhancing its brand influence through active participation [5][7] - The company has become the first VAR display official partner for the 2024 European Championship, providing support for accurate officiating and improving the viewing experience [7] - Hisense's AI technology is transforming the viewing experience from passive watching to immersive participation, with the introduction of AI features in their products [8][10] Group 3 - The AI Fan Home Renewal Plan includes AI displays, air quality management, and food preservation, creating a comprehensive viewing experience for fans [12] - Hisense's revenue for 2024 is projected to be 215.3 billion yuan, with overseas income reaching 99.6 billion yuan, accounting for 46% of total revenue [12] - Hisense has ranked second in global TV shipments for three consecutive years, with a market share of 14%, and leads in the high-end market for large-screen TVs [13]