云南网讯（记者 朱海）记者从省文化和旅游厅获悉，2025年，我省立足得天独厚的气候条件、丰富的 生态资源和多元的民族文化，坚持专业化、标准化、规模化、市场化、品牌化方向，推动旅居云南建 设。全省旅居人数达551.24万人，同比增长41.4%，平均旅居时长83天；旅居总花费697.05亿元，同比 增长54.2%。 去年，我省编制旅居发展中长期规划，确立"两轴六区三带"空间格局和各州（市）发展定位，制定旅居 统计、旅居人才专项计划等制度，确保旅居始终沿着高质量方向发展。制定旅居发展正负面清单，明 确"十个不得"，严禁突破永久基本农田、生态保护红线、城镇开发边界等管控措施，严禁破坏城镇乡村 风貌，画出底线红线。制定旅居目的地服务指引，明确住宿、餐饮、交通、文娱、医疗及周边配套等具 体标准和运营管理要求，推进非遗、文创、书咖等多元文化业态植入旅居场景，培育引进茶咖小馆、文 创空间、直播小院等旅创工坊2300多个。围绕9个方向实施26个高质量发展试点项目，推出100个典型案 例。 旅居发展有力促进了文旅转型、消费提振、产业发展、居民增收、创业兴业和各民族交往交流交融，正 在成为名副其实的大IP、大市场、大产业，展现出巨 ...

Core Viewpoint - The Yunnan Provincial Department of Culture and Tourism, along with six other departments, has issued the "Special Plan for the Development of 'Traveling and Residing in Yunnan' (2025-2030)", aiming to enhance the quality of travel residency supply and optimize the service environment, ultimately establishing Yunnan as a desirable destination for living, working, nurturing, and tourism [1] Group 1: Development Goals - Yunnan aims to become a national leader in travel residency development, a model area for rural revitalization through travel residency, a hub for innovation and entrepreneurship in travel residency, and a demonstration area for ethnic exchanges and integration [1] - The plan includes the establishment of specific travel residency zones, such as the Jinsha River winter-summer travel residency belt, the Lancang River ecological travel residency belt, and the border happiness travel residency belt, along with six major travel residency clusters across the province [1] Group 2: Integration with Other Sectors - The plan promotes the integration of travel residency with leisure and vacation, creating unique vacation scenarios and "second homes" to meet the medium- to long-term residency needs of guests [1] - It encourages the fusion of travel residency with cultural experiences, enhancing offerings like "cultural heritage + travel residency", "intangible cultural heritage + travel residency", and "art + travel residency" [1] - The initiative also focuses on integrating travel residency with health and wellness, aiming to develop high-quality health and wellness travel residency products [1] - Additionally, it seeks to merge travel residency with sports, improving sports facility support, cultivating premium event IPs, and developing new sports travel residency formats [1] Group 3: Expected Outcomes - By 2025, Yunnan expects to receive over 5.5 million travel residents, with an average stay of 83 days, representing a growth of 41.4% in the number of visitors and an increase of 3 days in average stay compared to the previous year [1]

Core Viewpoint - Yunnan Province has issued the "Special Development Plan for 'Traveling in Yunnan' (2025-2030)" to activate development momentum in the travel and residency sector, aiming to make Yunnan a desirable destination for living, working, nurturing, and tourism [1]. Group 1: Development Goals and Principles - The plan emphasizes the principles of "protection first, benefiting the people, integration as key, and brand leadership" [3]. - Yunnan aims to become a national leader in travel residency development, a model for rural revitalization, an innovation and entrepreneurship hub, and a demonstration area for ethnic exchanges [3]. Group 2: Key Initiatives - Yunnan will establish various travel residency belts, including the Jinsha River for winter and summer retreats, the Lancang River for ecological tourism, and a happiness residency belt along the border [3]. - The province plans to create six major travel residency clusters, promoting differentiated, characteristic, and themed development across regions [3]. - The integration of travel residency with leisure, culture, health, sports, and innovation will be prioritized to enhance the overall experience for residents and tourists [3][4]. Group 3: Policy and Support Mechanisms - The plan outlines the need for strengthened policy support, coordination of funding and resources, and the use of technology to enhance the digital and intelligent aspects of travel residency [4]. - A collaborative development framework involving various departments and sectors will be established to ensure the successful implementation of the plan [4]. Group 4: Expected Outcomes - By 2025, Yunnan expects to receive over 5.5 million travel residents, with an average stay of 83 days, reflecting a 41.4% increase and an additional 3 days compared to previous years [5]. - The plan is anticipated to significantly boost the cultural tourism industry, consumer market, specialty industries, and overall income for residents, showcasing substantial economic, social, and cultural benefits [5].

Core Insights - The "Travel in Yunnan" initiative aims to establish Yunnan as a national leader in travel residency development, with a comprehensive framework called "Two Axes, Three Belts, and Six Zones" [1][2] Group 1: Development Framework - The "Travel in Yunnan" development plan (2025-2030) emphasizes professionalization, standardization, scalability, marketization, and branding [1] - The spatial layout includes "Two Axes" based on major transportation lines like the China-Laos Railway and the Yuxi-Kunming High-speed Railway, creating complementary north-south and east-west travel corridors [1] - The "Three Belts" focus on specific travel experiences: the Jinsha River for winter and summer retreats, the Lancang River for ecological tourism, and the border areas for cross-border travel [1] - The "Six Zones" target differentiated and characteristic development in regions such as central Yunnan, southwestern Yunnan, and northwestern Yunnan [1] Group 2: Pilot Projects - The first batch of 26 "Travel in Yunnan" high-quality development pilot projects has been launched, covering all 16 prefectures in the province [2] - These pilots aim to increase farmers' income, promote employment and entrepreneurship, drive industry integration, and implement cultural empowerment [2] - Examples include leveraging collective village resources and creating entrepreneurial platforms to transform "travel" into "travel creation" [2] Group 3: Promotional Activities - The event featured a "Travel in Yunnan" hotel investment promotion and an immersive cultural tourism experience session, facilitating project promotion and resource alignment among government, enterprises, and capital [2] - The theme of the promotion was "Travel in Yunnan: Enjoy Life, Co-create a New Development Blueprint," showcasing the latest achievements and future plans for Yunnan's travel industry [2]