Core Insights - The trend of "southern migration" for winter escape is gaining momentum, with a significant increase in flight bookings to warmer destinations like Hainan, Yunnan, and Guangxi, showing a year-on-year growth of approximately 100% from October 18 to November 10 [1][2] - There is a notable shift towards lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, indicating a desire for new experiences among travelers [2] - The middle-aged and elderly demographic remains the primary market for winter travel, accounting for nearly 35% of travel participants [3] Travel Trends - The booking volume for long-term stays in southern provinces has increased by about 20% year-on-year, with a more than 10% rise in bookings for stays of 7 days or more [4] - The demand for larger accommodations is evident, with over 81% of long-term stay bookings being for multi-bedroom properties, particularly those with three beds, which saw a growth of over 22% [4] Popular Activities - The "hot spring +" vacation model is becoming increasingly popular, with significant booking activity in hot spring resorts and hotels in locations like Tengchong and Guangzhou [5] Market Preparation - Travel companies are proactively preparing for the upcoming New Year and Spring Festival markets, with enhanced product offerings that include cultural experiences and family-friendly activities [6][7] - The extended 9-day holiday for the 2026 Spring Festival is influencing family travel plans, prompting families to coordinate longer trips to popular destinations like Hainan [6][7]

Core Insights - The article highlights the development of the Naxianghai Health Town in Rongcheng City, Shandong, which integrates tourism and healthcare services to cater to the aging population's needs [1][2] Group 1: Project Overview - Naxianghai Tourism Resort features a 16-kilometer coastline and a 2.5-kilometer diamond beach, combining various natural resources such as sea, beach, hot springs, islands, and forests [1] - Shandong Wanheng Real Estate Co., Ltd. is creating a health town that focuses on "cultural tourism + health care," transitioning from basic housing to high-quality living [1] Group 2: Services and Facilities - The health town offers comprehensive health services for the elderly, including a full-cycle care system with facilities like Anyun Hospital, Traditional Chinese Medicine (TCM) clinics, and anti-aging centers [1] - A health management platform and smart home health center are being developed to provide all-age-friendly health management services, ensuring a safe and comfortable living environment [1] Group 3: Tax Support and Policy - The Rongcheng Tax Bureau has been actively supporting the health industry by providing tax guidance and optimizing service policies to facilitate the growth of the health tourism sector [2] - The tax department's "one-on-one" service model and "policy finding" approach have been instrumental in addressing tax-related issues for enterprises in the health and tourism industry [2]