国务院办公厅日前正式印发了《加快培育服务消费新增长点工作方案》，提出培育服务消费 新增长点的6大重点领域和3大潜力领域。 其中，旅居服务作为重点领域首次在中央文件中被提及。作为一项新兴业态，旅居服务应如何发 展才能激发其应有的活力？近期，证券时报记者专访了中国旅游研究院战略研究所所长吴普，请 他就旅居服务当前发展的趋势，以及各地可能存在发展疑难点进行解答。 证券时报：此前多年就已有老年群体赴南方过冬等旅居的初始形态，当前旅居又有哪些新的趋 势、变化？ 吴普： 目前供需两端都有所变化。过去市场是自发形成的，例如有条件的人在海南买房，到点 就"飞"去过冬。那时的供给方主要是房地产企业，其他企业介入较少。现在供给主体更加多元 化，除了房地产企业，酒店、民宿、运营商、保险机构以及房车运营企业等，也都在从事相关工 作。 房地产企业仍然是旅居服务的重要供给方，但供给方式发生了变化。过去房地产企业只是将房子 出售给客户，现在更多地侧重后续服务，即不仅将房子出售给客户，还在客户的旅居社区提供相 应服务。 从需求端来看，过去主要以老年人为主，现在老年人比重仍然很大，但年轻群体也不断加入，其 中就包括了"旅创"群体。过去老年人" ...

转自：云南日报 我省印发"旅居云南"发展专项规划 省文化和旅游厅数据显示，2025年，全省接待旅居人数超550万，平均居住时长83天，分别较上年增长 41.4%、增加3天，有力促进了文旅产业转型、消费市场提振、特色产业发展、居民收入增加、创新创 业兴起和各民族交往交流交融，展现出巨大的经济、社会、文化综合效益和旺盛的发展活力。（记者 朱海） 责任编辑：孙重远 《规划》充分衔接云南省城乡空间布局和国土空间规划，构建"两轴三带六区"旅居发展体系。"两轴"即 依托骨干交通网络，联动主要旅游旅居客源市场，构建南北向旅居发展纵轴与东西向旅居发展横 轴；"三带"即立足特色资源和气候优势，建设金沙江避寒避暑旅居带、澜沧江生态旅居带和沿边幸福旅 居带；"六区"即强化区域协同，打造滇中、滇西南、滇西北、滇西、滇东南、滇东六大旅居集聚区，引 领各地旅居业态差异化、特色化、主题化发展。 我省将聚焦旅居与休闲度假、文化体验、医康养、体育业态、创新创业五大融合方向，着力丰富旅居产 品体系；打造特色度假场景与"第二居所"，深化"文博+旅居""非遗+旅居""艺术+旅居"，突出温泉、中 医药和生态康养特色，完善体育设施配套，培育精品赛事IP ...

Core Insights - The Chinese government is promoting a new work plan to accelerate the cultivation of new growth points in service consumption, aiming to optimize and expand service supply and enhance the quality of service consumption [1][2] Group 1: Policy Overview - The work plan includes systematic deployments to stimulate development in key service sectors and nurture potential growth areas, focusing on transportation, domestic services, online audio-visual services, tourism, automotive aftermarket services, and inbound consumption [1] - Specific innovative support measures are proposed for various sectors, including easing market access, removing unreasonable restrictions, fostering quality brands, and optimizing the consumption environment [1] Group 2: Economic Impact - Service consumption is becoming a crucial engine for high-quality economic development, with an expected annual growth rate of 8.5% in per capita service consumption expenditure from 2020 to 2025 [2] - By 2025, per capita service consumption expenditure is projected to account for 46.1% of total per capita consumption expenditure, indicating a significant shift towards service-oriented consumption [2] Group 3: Consumer Trends - There is a notable shift in consumer focus from mere availability of services to the quality and personalization of service offerings, with increasing demand for diverse and high-quality service products [2] - The work plan aims to support emerging fields such as emotional and experiential services through innovative regulatory approaches and the creation of healthy development environments [2] Group 4: Social Relevance - The development of service consumption is closely linked to public welfare, with the work plan targeting areas that directly impact daily life, thereby enhancing residents' sense of happiness and satisfaction [2] - The government plans to leverage a service consumption coordination mechanism to ensure the effective implementation of the work plan, mobilizing various resources to support high-quality economic development [2]

Group 1 - The core viewpoint of the news is that Shandong Province is implementing a comprehensive strategy to enhance service consumption, which is crucial for economic growth and improving people's livelihoods [1][2][3] - Shandong aims to increase per capita service consumption expenditure by 5.1% by 2025, outpacing the 2.4% growth in goods consumption expenditure [1] - The province plans to host over 500 events under the "Qilu Service Consumption Season" initiative, themed around different seasons to stimulate service consumption [1] Group 2 - In 2026, Shandong will focus on policy support, activities, funding, and measures to upgrade service consumption and enhance consumer confidence [2] - The province will introduce a comprehensive support package targeting new growth areas in service consumption, including home services and emotional consumption [2] - Shandong will continue to promote high-quality development in the catering industry, including the cultivation of "Four Famous" brands related to Shandong cuisine [2] Group 3 - The strategy includes strengthening financial collaboration and creating consumer-friendly packages to stimulate service consumption [3] - Shandong will focus on developing new service consumption brands and enhancing the standardization of life service industries such as home care and childcare [3] - The province aims to drive consumption upgrades through high-quality service supply and innovative service consumption scenarios [3]

Investment Rating - The industry investment rating is "Outperform the Market," indicating an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [4][7]. Core Insights - Service consumption is experiencing rapid growth and its importance is continuously increasing. The "Work Plan" released by the State Council on January 29, 2026, aims to optimize and expand service supply, focusing on key and potential areas to cultivate new growth points in service consumption. By 2025, service consumption expenditure is projected to account for 46.15% of per capita household consumption expenditure, showing a steady increase from 2024. Service retail sales are expected to grow by 5.5% year-on-year, outpacing the overall retail sales growth by 1.8 percentage points, indicating strong growth momentum [2]. - The "Work Plan" categorizes supported areas into key and potential sectors, each with distinct characteristics and targeted policies. Key sectors focus on current main service consumption areas, aiming to enhance quality supply to directly stimulate demand, covering transportation services, domestic services, online audio-visual services, travel services, automotive aftermarket, and inbound consumption. This is beneficial for the travel chain and duty-free related sectors within the social service segment. Potential sectors emphasize emerging business formats with strong synergy effects and significant growth potential, including performance services, sports event services, and experiential services, creating long-term investment opportunities in new consumption sectors [2]. Summary by Relevant Sections - The investment suggestion indicates that China's consumption structure is shifting from a product-led model to a balanced approach between goods and service consumption, with experience-based service consumption expected to become a major growth engine. The outlook for 2026 suggests that consumption promotion policies will remain stable, but recovery in the fundamentals will take time due to adjustments in household balance sheets. The social service sector is expected to focus on structural opportunities in the first half of the year. The upcoming 9-day holiday during the Spring Festival is anticipated to further boost the tourism market [3]. - Specific investment opportunities include: (1) companies in the travel chain benefiting from policy catalysts and gradually recovering consumer confidence; (2) duty-free leaders poised to take advantage of the Hainan Free Trade Port's operational opportunities and the new airport duty-free landscape; (3) chain restaurant leaders in a critical phase of scaling and market share growth; (4) early-stage investment value in emerging experiential sectors such as sports events and concerts [3].

Core Viewpoint - The article discusses the emergence of a new consumer group known as "migrant seniors," who are increasingly engaging in service consumption, particularly in travel and residence services, as a response to government initiatives aimed at stimulating domestic demand and revitalizing the real estate market [2][3][4]. Group 1: Service Consumption Initiatives - The State Council has introduced a plan to accelerate the cultivation of new growth points in service consumption, including 12 measures to promote travel and residence services [2]. - The service consumption sector is expected to see a 5.5% year-on-year increase in retail sales and a 4.5% increase in per capita spending by residents in 2025, with service consumption accounting for 46.1% of total per capita consumption expenditure [3][4]. Group 2: Travel and Residence Services - Travel and residence services are identified as a key area for development, focusing on providing comprehensive services for people residing temporarily in destination cities [4]. - The integration of travel services with the revitalization of existing real estate is seen as a significant opportunity to stimulate investment in infrastructure and enhance consumer experiences [5][6]. Group 3: Real Estate Market Revitalization - The government emphasizes the need to "digest stock" and optimize new supply in the real estate market, with a focus on transforming existing properties into rental housing or community spaces [5]. - The combination of revitalizing the real estate market with travel services is expected to create sustainable cash flow from previously idle assets, shifting the industry focus from development and sales to long-term operations [6]. Group 4: Challenges and Recommendations - Current challenges in the travel and residence sector include a lack of differentiation, inadequate facilities, and poor hygiene standards, which need to be addressed to enhance consumer experience [6]. - It is recommended to develop diverse, tiered products that cater to different consumer needs, ensuring a combination of short-term and long-term rental options, and improving service environments to foster repeat visits [6].

Core Insights - The article discusses the emergence of a new consumer group known as "migrant seniors," who are increasingly engaging in service consumption, particularly in travel and leisure sectors, as a response to government initiatives aimed at boosting service consumption and revitalizing the real estate market [2][4]. Group 1: Government Initiatives - The State Council has issued a plan to accelerate the cultivation of new growth points in service consumption, proposing 12 measures to promote travel and residence services, including the development of destination cities and infrastructure improvements [2]. - In September 2025, nine departments jointly released policies to expand service consumption, outlining 19 tasks and selecting around 50 cities for pilot programs to explore innovative developments in the service consumption sector [3]. Group 2: Service Consumption Growth - Service consumption is characterized by high frequency, strong multiplier effects, and sustainable growth, playing a crucial role in expanding domestic demand and enhancing public welfare [4]. - By 2025, service retail sales are projected to grow by 5.5%, with per capita service consumption expenditure increasing by 4.5%, accounting for 46.1% of total per capita consumption expenditure [4]. Group 3: Real Estate Market Dynamics - The development of travel services is uniquely positioned to address the issue of excess real estate inventory, aligning with government policies aimed at "digesting inventory and optimizing increments" in the real estate market [5]. - The government encourages the utilization of idle rural land and properties, with a focus on transforming them into operational assets that generate cash flow, thereby supporting the real estate market and expanding domestic demand [6]. Group 4: Challenges and Opportunities - Current challenges in the travel service sector include product homogeneity, lack of local elements, inadequate facilities, and poor hygiene standards, which need to be addressed to enhance consumer experience [6]. - The integration of travel services with real estate revitalization can lead to a shift in industry focus from "development and sales" to "long-term operations," fostering new growth points in related industries such as renovation, home services, and cultural tourism [6].

Core Viewpoint - Yunnan Province has issued the "Special Development Plan for 'Traveling in Yunnan' (2025-2030)" to activate development momentum in the travel and residency sector, aiming to make Yunnan a desirable destination for living, working, nurturing, and tourism [1]. Group 1: Development Goals and Principles - The plan emphasizes the principles of "protection first, benefiting the people, integration as key, and brand leadership" [3]. - Yunnan aims to become a national leader in travel residency development, a model for rural revitalization, an innovation and entrepreneurship hub, and a demonstration area for ethnic exchanges [3]. Group 2: Key Initiatives - Yunnan will establish various travel residency belts, including the Jinsha River for winter and summer retreats, the Lancang River for ecological tourism, and a happiness residency belt along the border [3]. - The province plans to create six major travel residency clusters, promoting differentiated, characteristic, and themed development across regions [3]. - The integration of travel residency with leisure, culture, health, sports, and innovation will be prioritized to enhance the overall experience for residents and tourists [3][4]. Group 3: Policy and Support Mechanisms - The plan outlines the need for strengthened policy support, coordination of funding and resources, and the use of technology to enhance the digital and intelligent aspects of travel residency [4]. - A collaborative development framework involving various departments and sectors will be established to ensure the successful implementation of the plan [4]. Group 4: Expected Outcomes - By 2025, Yunnan expects to receive over 5.5 million travel residents, with an average stay of 83 days, reflecting a 41.4% increase and an additional 3 days compared to previous years [5]. - The plan is anticipated to significantly boost the cultural tourism industry, consumer market, specialty industries, and overall income for residents, showcasing substantial economic, social, and cultural benefits [5].

Core Viewpoint - The State Council's recent issuance of the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" aims to optimize and expand service supply, enhance service consumption quality, and stimulate domestic demand through 12 targeted policy measures [1][5]. Group 1: Key Policy Measures - The 12 policy measures focus on invigorating key sectors, nurturing potential areas, and strengthening support systems to activate domestic demand and inject strong momentum into high-quality development [1][5]. - Policies include transforming transportation lines into cultural and industrial corridors, enhancing tourism through railway integration, and facilitating visa processes to convert inbound traffic into consumption growth [3][4]. Group 2: Service Consumption Trends - The vibrant consumption landscape during the Spring Festival reflects China's consumption structure transformation, with service retail sales growing by 5.5% year-on-year in 2025, and per capita service consumption expenditure reaching 46.1% [3]. - Emerging trends in service consumption include significant growth in cultural, recreational, and travel sectors, driven by new business models and local IP popularity [3][4]. Group 3: Forward-looking and Inclusive Policies - The policies demonstrate foresight and inclusivity by addressing new consumer demands in performances, sports events, and experiential services, allowing for regulatory flexibility and support for new business models [4]. - Measures include enabling eligible performance groups to transition to public welfare units and incorporating experiential service professions into national classifications, fostering a conducive environment for new consumption demands [4]. Group 4: Comprehensive Support Framework - The policies aim to establish a comprehensive support network through improved standards, credit systems, and financial backing, addressing industry challenges related to service quality and consumer rights [4][5]. - This dual approach of optimizing supply and providing institutional support is designed to encourage consumer confidence and stimulate market activity, aligning consumer needs with industrial upgrades [4][5].

Group 1 - The core viewpoint of the article emphasizes the need to accelerate the cultivation of new growth points in service consumption, with the State Council issuing a work plan that includes 12 policy measures aimed at enhancing service supply and improving consumer benefits [1][6] Group 2 - The plan identifies key service consumption areas such as transportation, housekeeping, online audio-visual services, travel, automotive aftermarket, and inbound consumption, proposing specific measures to support these sectors [2] - For transportation, the plan suggests developing policies to promote the integration of railways and tourism, enhancing the tourism transformation of stations and trains, and improving infrastructure for yacht services [2] - The plan anticipates a record high in inbound travel by 2025, with measures to facilitate foreign tourists' consumption, including extending visa-free policies and enhancing the online visa application process [2] Group 3 - The plan outlines initiatives for housekeeping services, online audio-visual services, travel destinations, and automotive aftermarket services, focusing on optimizing service supply and fostering innovation [2] - In the realm of performance services, the plan proposes optimizing management, setting safety capacity limits, and establishing incentive mechanisms for performing arts organizations [3] - For sports events, the plan emphasizes improving safety management and encouraging the introduction of international sports events [3] Group 4 - The plan addresses challenges in experience-based services, proposing innovative regulatory approaches and supporting the inclusion of relevant professions in the national classification system [4] Group 5 - A series of support measures are proposed to enhance the standard system, strengthen credit construction, and reinforce financial support for service consumption [5]