云南暑期文旅市场强劲 旅游总花费超3319亿元 饶祥碧表示，下一步，云南将不断提升旅游品质和服务水平，推动文旅产业转型升级高质量发展， 让"有一种叫云南的生活""旅居云南"更加深入人心，吸引更多游客走进云南、旅居云南、爱上云南。 (完) 来源：中国新闻网 编辑：王永乐 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新网昆明9月15日电 (罗婕)2025年云南暑期文旅情况通报会15日在昆明市举行。记者从会上获悉，暑 期7、8两月，云南省文旅市场活力强劲，共接待游客1.98亿人次、实现旅游总花费3319.28亿元，同比分 别增长20.8%、21.4%，创历年暑期最高。 地处中国西南边陲的云南是中国旅游大省之一，因生物资源丰富、气候宜人、民族文化多样等特点吸引 世界各地游客前来观光旅游。 云南省文化和旅游厅党组成员、副厅长饶祥碧介绍，该厅在暑期全面开展与铁路、航空、邮政、金融、 影视、气象等行业的跨界合作，从过去侧重文旅行业"单独干"转向"共同干"，有力助推了铁路、航空等 行业的发展。 在叫响"旅居云南"品牌方面，云南省文旅厅创新制定并落实旅居发展正负面清单，为产业发展提供指导 和规范。暑 ...

Group 1 - The core viewpoint of the news is the implementation of measures by Yunnan Province to promote "travel talent" and enhance the tourism industry through innovative and diversified offerings [1][2][3] - Yunnan aims to establish "travel talent" stations and databases to facilitate the connection and collaboration of local talent resources [1] - The measures include encouraging the establishment of social organizations by "travel talent" for self-management and service [1] Group 2 - The report highlights the need for Yunnan to innovate and differentiate its tourism products, which have primarily focused on cultural sightseeing, leading to a lack of high-quality experiential offerings [2] - The "travel talent" initiative is expected to significantly increase local spending, with data showing that travel guests spend approximately 40% on dining and 30% on accommodation, compared to only 30% on dining in traditional tourism [2] - A survey indicates that about 60% of travelers are aged between 20 and 40, with 13% preferring rural areas as their travel destination, bringing valuable resources to local communities [2] Group 3 - Yunnan will support various promotional activities to attract more "travel talent" through networking and collaboration [3] - The province plans to utilize idle rural housing and urban residential assets to create accommodations for "travel talent," encouraging local policies to attract long-term residents [5] - The target for travel residents in Yunnan is set at 600 million by 2025, with a current achievement of 280.3 million in the first half of the year, reflecting a 45.4% year-on-year increase [5]